I am a highly driven brand marketer with 9+ years' experience across brand marketing, sales, and logistics. I have a proven track record of delivering award-winning marketing strategies and partnerships for leading alcohol brands at Heineken UK, consistently exceeding ambitious brand and commercial targets. I have led the annual Joint Business Plan with the UK's top retailer, and I have recruited, managed and motivated field sales teams to ensure outstanding in-store execution, compliance, and brand presence. I am naturally curious with a strong appetite for learning and progression, with a growing focus on business strategy and marketing leadership. I thrive in collaborative environments, building strong relationships and leading cross-functional teams to deliver integrated campaigns that drive growth. I am excited to continue advancing my career in brand leadership and strategic marketing.

Tara Phillips

I am a highly driven brand marketer with 9+ years' experience across brand marketing, sales, and logistics. I have a proven track record of delivering award-winning marketing strategies and partnerships for leading alcohol brands at Heineken UK, consistently exceeding ambitious brand and commercial targets. I have led the annual Joint Business Plan with the UK's top retailer, and I have recruited, managed and motivated field sales teams to ensure outstanding in-store execution, compliance, and brand presence. I am naturally curious with a strong appetite for learning and progression, with a growing focus on business strategy and marketing leadership. I thrive in collaborative environments, building strong relationships and leading cross-functional teams to deliver integrated campaigns that drive growth. I am excited to continue advancing my career in brand leadership and strategic marketing.

Available to hire

I am a highly driven brand marketer with 9+ years’ experience across brand marketing, sales, and logistics. I have a proven track record of delivering award-winning marketing strategies and partnerships for leading alcohol brands at Heineken UK, consistently exceeding ambitious brand and commercial targets. I have led the annual Joint Business Plan with the UK’s top retailer, and I have recruited, managed and motivated field sales teams to ensure outstanding in-store execution, compliance, and brand presence. I am naturally curious with a strong appetite for learning and progression, with a growing focus on business strategy and marketing leadership.

I thrive in collaborative environments, building strong relationships and leading cross-functional teams to deliver integrated campaigns that drive growth. I am excited to continue advancing my career in brand leadership and strategic marketing.

See more

Language

English
Fluent

Work Experience

Brand Manager, Cider at Heineken UK
March 1, 2022 - Present
Brand management in a challenging category; led development of Inch's Apple Cider, a 3-year strategic positioning; achieved 9.7% value share; delivered sustainability- and taste-focused TTL comms and a multi-channel activation plan; launched 4 innovations including UK’s first non-alcoholic cider (Inch’s 0.0); managed an £8m marketing plan across TV/VOD/OOH/influencers/partnerships/audio/sampling; partnered with Jack Daniel’s and engaged a disability-led agency to enhance inclusion; led PR for Strongbow rebrand with Greggs.
Assistant Brand Manager, Cider at Heineken UK
September 1, 2020 - March 1, 2022
Supported strategic and operational projects for Strongbow & Inch’s Cider; contributed to annual brand planning, positioning, and communication for ATL/BTL; led media planning and supported product innovations; contributed to packaging redesign and brand partnerships.
Sales Account Manager, Sainsbury’s at Heineken UK
July 1, 2018 - August 1, 2020
Led No & Low agenda within Sainsbury’s, managed buyer relationship, and coached field sales team to ensure in-store compliance and impeccable execution. Secured listings including Heineken 0.0 12pk (106 stores) and Birra Moretti Zero (c. 300 stores); negotiated fixture activations and major periods, supported distribution and promotions.
Graduate Management Trainee at Lidl UK
September 1, 2016 - July 1, 2018
Entered Lidl’s competitive graduate programme; participated in marketing operations and partnerships; developed through rotation across regions with focus on campaigns and partnerships.
Partnerships at Lidl UK
January 1, 2018 - July 1, 2018
Reviewed and researched new partnership proposals to support Lidl’s strategy; maintained brand integrity and managed partnership content calendars with external agencies.
Campaign Management at Lidl UK
September 1, 2017 - December 1, 2017
Supported ATL/Big on Quality campaigns; assisted with agency briefs, TV shoots, radio, and influencer partnerships.
Brand Marketing Intern at Good Creative
May 1, 2015 - June 1, 2015
Shadowed account manager and designer on Glengoyne Whisky; conducted market research and assisted in brand identity work.
Brand Consultancy at Elliotts Agency
July 1, 2015 - August 1, 2015
Supported local marketing activities and partnerships for Chef & Brewer and Bill’s restaurants; helped drive brand awareness and sponsorships.
Work Experience - Brand Management at Mitchells & Butlers
June 1, 2012 - July 1, 2013
Shadowed Retail and Brand Managers during menu launch; assisted in agency briefings for Harvester TV advertising.

Education

BA Hons Business & Marketing Management at Oxford Brookes University
January 11, 2030 - April 24, 2026

Qualifications

Marketing & Retail National Diploma (Triple Distinction)
January 11, 2030 - April 24, 2026
GCSEs (10 subjects)
January 11, 2030 - April 24, 2026
LEAD Talent Programme @ Heineken
January 11, 2030 - April 24, 2026
Marketing recognition lead
January 11, 2030 - April 24, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other