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Hi, I’m Tara Anne Brown. I’m a Growth Marketing Consultant with 15+ years of experience driving acquisition, subscription growth, and conversion-rate optimization across SaaS, marketplaces, AI, B2B, and digital platform environments. I excel at analyzing full customer journeys from paid acquisition through onboarding and retention to uncover opportunities for growth. I specialize in identifying friction points in signup flows, pricing, onboarding UX, and activation triggers to improve free-trial starts, reduce drop-offs, and increase paid subscribers. I map user journeys, design experiments, and align product launches with measurable growth metrics to deliver impact.…Hi, I’m Tara Anne Brown. I’m a Growth Marketing Consultant with 15+ years of experience driving acquisition, subscription growth, and conversion-rate optimization across SaaS, marketplaces, AI, B2B, and digital platform environments. I excel at analyzing full customer journeys from paid acquisition through onboarding and retention to uncover opportunities for growth. I specialize in identifying friction points in signup flows, pricing, onboarding UX, and activation triggers to improve free-trial starts, reduce drop-offs, and increase paid subscribers. I map user journeys, design experiments, and align product launches with measurable growth metrics to deliver impact.

Tara Anne Brown

Growth Marketer, Marketing Strategist, Marketing Consultant, +2

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Hi, I’m Tara Anne Brown. I’m a Growth Marketing Consultant with 15+ years of experience driving acquisition, subscription growth, and conversion-rate optimization across SaaS, marketplaces, AI, B2B, and digital platform environments. I excel at analyzing full customer journeys from paid acquisition through onboarding and retention to uncover opportunities for growth. I specialize in identifying friction points in signup flows, pricing, onboarding UX, and activation triggers to improve free-trial starts, reduce drop-offs, and increase paid subscribers. I map user journeys, design experiments, and align product launches with measurable growth metrics to deliver impact.…Hi, I’m Tara Anne Brown. I’m a Growth Marketing Consultant with 15+ years of experience driving acquisition, subscription growth, and conversion-rate optimization across SaaS, marketplaces, AI, B2B, and digital platform environments. I excel at analyzing full customer journeys from paid acquisition through onboarding and retention to uncover opportunities for growth. I specialize in identifying friction points in signup flows, pricing, onboarding UX, and activation triggers to improve free-trial starts, reduce drop-offs, and increase paid subscribers. I map user journeys, design experiments, and align product launches with measurable growth metrics to deliver impact.

Available to hire

Hi, I’m Tara Anne Brown. I’m a Growth Marketing Consultant with 15+ years of experience driving acquisition, subscription growth, and conversion-rate optimization across SaaS, marketplaces, AI, B2B, and digital platform environments. I excel at analyzing full customer journeys from paid acquisition through onboarding and retention to uncover opportunities for growth.

I specialize in identifying friction points in signup flows, pricing, onboarding UX, and activation triggers to improve free-trial starts, reduce drop-offs, and increase paid subscribers. I map user journeys, design experiments, and align product launches with measurable growth metrics to deliver impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Regional Marketing Manager at Marvin

January 1, 2025 - Present

Led digital growth strategy across regional markets; analyzed engagement data to identify lifecycle optimization opportunities; built dashboards tracking funnel performance and ROI; supervised marketing initiatives to scale acquisition and activation.

Principal, Growth & Digital Strategy Lead at AI Risk, Inc.

January 1, 2024 - Present

Conducted acquisition-to-conversion funnel audits; developed prioritized experiment roadmap to improve activation and subscription readiness; optimized pricing clarity and messaging to reduce friction.

Product Marketing Manager – Growth at Amazon Freight

January 1, 2022 - January 1, 2024

Executed global digital acquisition strategy driving 85% YoY growth; mapped full user journey and optimized activation flow to reduce drop-offs; aligned feature releases with growth messaging and onboarding clarity; built structured reporting systems to track funnel performance and ROI.

Performance Marketing Manager at TransForce Group

January 1, 2021 - January 1, 2022

Managed $50M paid acquisition budget across search, social and display; improved click-to-conversion performance through structured testing; built reporting frameworks linking acquisition channels to downstream outcomes.

Digital Marketing Manager at Responsive Education Solutions

January 1, 2019 - January 1, 2021

Led acquisition strategy supporting enrollment-based subscription revenue model; scaled applications 450% while reducing CPA by 96% through funnel optimization; optimized onboarding workflows and conversion triggers.