Tara Caniza

Researched and pitched artists to Spotify playlist curators to increase visibility and streaming growth. Managed outreach campaigns and maintained relationships with playlist curators. Analysed playlist suitability and audience alignment to support artist marketing objectives. Supported campaign planning through audience research and trend monitoring, coordinating multiple outreach projects while working to deadlines.

Conduct social media audits for emerging artists, identifying opportunities to improve content performance, audience engagement and brand positioning. Develop content strategies and campaign concepts to support artist growth across digital platforms. Support artist PR campaigns through media, platform and playlist outreach. Monitor industry trends, social media developments and emerging content formats to inform campaign planning. Produced a full content and album rollout strategy pitch for emerging artist Still Pond.

Managed end-to-end social media content from ideation and copywriting through scheduling and publishing. Developed LinkedIn content strategies and wrote thought leadership content for senior leadership to strengthen professional presence and personal brands. Worked with senior stakeholders to turn meetings, initiatives and ideas into engaging LinkedIn content. Managed content calendars for consistent messaging and created copy and visual assets for social media, workshops and community initiatives. Contributed to campaigns that generated more than 800 registrations across events and workshops.