Hi, I'm Tara Mason, a passionate social media researcher and trend analyst with experience in content management and digital strategy. I thrive on uncovering insights from social media platforms and using data to support AI model development and optimize content strategies. With a background in psychology and a strong interest in how social media influences career decisions, I enjoy collaborating with diverse teams to create meaningful and data-driven content. I have experience managing evergreen articles, maintaining editorial calendars, and designing digital publications focused on mental health resources. I'm always eager to learn and engage with innovative projects that blend research, content creation, and technology to make a positive impact.

Tara Mason

Hi, I'm Tara Mason, a passionate social media researcher and trend analyst with experience in content management and digital strategy. I thrive on uncovering insights from social media platforms and using data to support AI model development and optimize content strategies. With a background in psychology and a strong interest in how social media influences career decisions, I enjoy collaborating with diverse teams to create meaningful and data-driven content. I have experience managing evergreen articles, maintaining editorial calendars, and designing digital publications focused on mental health resources. I'm always eager to learn and engage with innovative projects that blend research, content creation, and technology to make a positive impact.

Available to hire

Hi, I’m Tara Mason, a passionate social media researcher and trend analyst with experience in content management and digital strategy. I thrive on uncovering insights from social media platforms and using data to support AI model development and optimize content strategies. With a background in psychology and a strong interest in how social media influences career decisions, I enjoy collaborating with diverse teams to create meaningful and data-driven content.

I have experience managing evergreen articles, maintaining editorial calendars, and designing digital publications focused on mental health resources. I’m always eager to learn and engage with innovative projects that blend research, content creation, and technology to make a positive impact.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Social Media Researcher & Trend Analyst (Contract) at Unfiltered.Media
April 1, 2025 - Present
Collected and cleaned large datasets from TikTok, Instagram, YouTube, Reddit, Twitter, and BlueSky using API access and scraping tools. Supported the creation and evaluation of AI models with accurate, organized data sets. Maintained detailed documentation to track sources, anomalies, and QA processes.
Research Development Coordinator at Jobs For The Future
July 31, 2025 - July 8, 2025
Conducted research on how Gen Z leverages social media for career exploration and decision-making. Applied research methods to collect, analyze, and interpret qualitative and quantitative data. Presented insights and findings to peers, mentors, and project stakeholders. Collaborated closely with career navigation experts and interdisciplinary team members.
Junior Brand Manager Associate/Content Analyst at Muses Consulting Studio
April 30, 2025 - July 8, 2025
Managed and updated 20–30 evergreen articles monthly using CMS, aligning with SEO strategy and current editorial standards. Developed and maintained analytics dashboards and tools to streamline reporting processes, enhancing team efficiency. Collaborated with cross-functional teams, including agents and senior executives, to communicate insights and support strategic decision-making. Delivered recurring performance reports to internal stakeholders, providing actionable recommendations to optimize content strategies.
Zine Designer & Research Editor at BGS
May 31, 2024 - July 8, 2025
Maintained editorial calendars and prepared update briefs to ensure timely publication. Researched trends in preparation for designing graphics and content layouts for the content team. Designed and edited digital publications focused on mental health resources, ensuring clarity & accessibility. Coordinated with contributors and stakeholders to integrate diverse insights and real-world experiences.

Education

Bachelor of Arts at Rider University
September 1, 2019 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Software & Internet