TM

Tara McFall

Available to hire

I'm a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth.

About

I’m a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth. I excel at solving problems and finding optimal digital solutions by leveraging innovation and collaboration to enhance communication and streamline processes.

I love working with teams to bring their visions to life and have over a decade of experience in managing marketing teams, budgets and projects.

  • 13 years' experience
  • Joined April 2026

Skills· 2

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Retail

More experts in Byron Bay, Australia

Work experience

Founder / Digital Growth Consultant · Tara McFall ConsultingJan 2016 – Present · 10 yrs 11 mos

Founded Tara McFall Consulting to help clients develop, manage and implement digital products, innovations and projects for growth. Built digital and marketing strategies (SEO, SEM, AI & automation), mentored and educated clients to improve systems and communication, and led engagements with General Assembly, Social Media College (SMC) and the Australian Marketing Institute as an instructor.

Senior Integration Manager · eBay AustraliaJan 2015 – Dec 2016 · 2 yrs

Led the integration team responsible for onboarding Australia's major retailers to the marketplace. Developed processes and strategies customized to each client, driving successful marketplace integration and cross-functional collaboration from 2015 to 2016.

Ecommerce + Direct Business Manager · Moet Hennessy Australia (MHA)Jan 2013 – Dec 2014 · 2 yrs

Led the rollout of ecommerce initiatives and direct business activities, including expanding online channels and customer engagement. Promoted to lead the Direct Business Team of six Sales and ecommerce staff. Also served as a lead instructor for General Assembly courses and workshops, and contributed to training and development across related programs.

Education

Bachelor of Commerce · University of Wollongong2004 – 2026

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