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I'm a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth. I excel at solving problems and finding optimal digital solutions by leveraging innovation and collaboration to enhance communication and streamline processes. I love working with teams to bring their visions to life and have over a decade of experience in managing marketing teams, budgets and projects.…I'm a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth. I excel at solving problems and finding optimal digital solutions by leveraging innovation and collaboration to enhance communication and streamline processes. I love working with teams to bring their visions to life and have over a decade of experience in managing marketing teams, budgets and projects.

Tara McFall

PRO

Growth Marketer, Marketing Strategist, Content Producer, +5

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I'm a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth. I excel at solving problems and finding optimal digital solutions by leveraging innovation and collaboration to enhance communication and streamline processes. I love working with teams to bring their visions to life and have over a decade of experience in managing marketing teams, budgets and projects.…I'm a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth. I excel at solving problems and finding optimal digital solutions by leveraging innovation and collaboration to enhance communication and streamline processes. I love working with teams to bring their visions to life and have over a decade of experience in managing marketing teams, budgets and projects.

Next availability:

May 4, 2026

Byron Bay, Australia

I’m a customer-centric online business and marketing manager with a passion for developing and implementing strategies and processes for growth. I excel at solving problems and finding optimal digital solutions by leveraging innovation and collaboration to enhance communication and streamline processes.

I love working with teams to bring their visions to life and have over a decade of experience in managing marketing teams, budgets and projects.

Skills

SEO

Google Ads

Experience Level

SEO

Expert

Google Ads

Expert

Language

English

Fluent

Work Experience

Ecommerce + Direct Business Manager at Moet Hennessy Australia (MHA)

January 1, 2013 - December 31, 2014

Led the rollout of ecommerce initiatives and direct business activities, including expanding online channels and customer engagement. Promoted to lead the Direct Business Team of six Sales and ecommerce staff. Also served as a lead instructor for General Assembly courses and workshops, and contributed to training and development across related programs.

Senior Integration Manager at eBay Australia

January 1, 2015 - December 31, 2016

Led the integration team responsible for onboarding Australia's major retailers to the marketplace. Developed processes and strategies customized to each client, driving successful marketplace integration and cross-functional collaboration from 2015 to 2016.

Founder / Digital Growth Consultant at Tara McFall Consulting

January 1, 2016 - Present

Founded Tara McFall Consulting to help clients develop, manage and implement digital products, innovations and projects for growth. Built digital and marketing strategies (SEO, SEM, AI & automation), mentored and educated clients to improve systems and communication, and led engagements with General Assembly, Social Media College (SMC) and the Australian Marketing Institute as an instructor.