Available to hire
Hi, I’m Tarveen Batra, a strategic B2B marketing consultant based in San Diego, CA. I specialize in integrated marketing, brand positioning, demand generation, and performance marketing across Google Ads, LinkedIn Ads, and multi-channel campaigns, helping enterprises scale their GTM initiatives.
I’ve led 30+ enterprise programs, aligned messaging across 6+ business units and regional markets, and orchestrated cross-functional communications in regulated health care environments. I enjoy building scalable demand engines and partnering with brokers, clients, and internal teams to accelerate growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Consultant III at Kaiser Permanente
June 1, 2025 - PresentDirected integrated B2B communications across 30+ enterprise initiatives including ARPA, ICHRA, compensation programs, event marketing, and GTM regional campaigns, aligning messaging across 6+ business units and state-wide markets.
Brand Marketing Consultant at Trakn Protect
January 1, 2025 - PresentBuilt an always-on content engine publishing 150+ social posts and 18+ long-form blogs to strengthen B2B thought leadership; supported growth in early quarters with data-driven paid media and content strategies.
Brand Marketing Consultant at The House of Cha
March 1, 2023 - January 1, 2025Directed end-to-end brand build from concept to launch, defining positioning, messaging, visual identity, and go-to-market strategy. Executed integrated pre-launch campaigns across social and email, growing a 5,000+ global subscriber base; Expanded brand presence into 25 international markets through localized partnerships and activation.
Senior Manager, Media Planner at Dentsu Company
December 1, 2021 - February 1, 2023Led integrated paid media strategy across SEO, social, digital, and programmatic channels supporting dual rebranding initiatives. Leveraged data analytics tools (Tableau) to monitor and optimize budget allocation, driving 15% cost efficiency improvements and a 16% increase in campaign ROI MoM; ensured brand consistency across marketing channels.
Board of Directors at The Kay Way Foundation
November 1, 2025 - PresentGovernance and strategic oversight for foundation initiatives and stakeholder engagement.
Board Director at The Kay Way Foundation
November 1, 2025 - PresentBoard Director providing governance oversight and strategic leadership; drove initiatives to advance foundation programs, governance practices, and community impact.
Education
Bachelor of Business Administration in Marketing at Hofstra University, Zarb School of Business
January 11, 2030 - March 4, 2026Bachelor of Business Administration in Marketing at Hofstra University, Zarb School of Business, New York, NY
January 11, 2030 - April 1, 2026Qualifications
Presidential Scholarship Recipient
January 11, 2030 - March 4, 2026Presidential Scholarship Recipient
January 11, 2030 - April 1, 2026Industry Experience
Professional Services, Healthcare, Media & Entertainment, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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