Tarah Truong

Lead the organic social media strategy across Instagram and TikTok. Develop and execute content calendars, social media campaigns, and community engagement strategies to support customer retention and annual sales growth. Collaborate directly with company founders to create marketing campaigns for major brand collaborations (Miffy, LINE BT21, PEANUTS) and manage local influencer partnerships. Design promotional graphics, event materials, and digital marketing assets for online and in-store initiatives. Led the one-year anniversary event marketing strategy, generating 154K views, 1K shares, 500 in-person attendees, and a 3x increase in event-day revenue compared to baseline sales.

Create and manage short-form social content and community engagement across TikTok and Instagram. On TikTok (@tarvho), grew and maintained a community of 111K followers and generated 7.2M post views, 700K likes, 38K shares, and 214K profile visits in the past year through consistent content creation and trend-driven storytelling. On Instagram (@tarvho), built and managed a community of 65K followers with 6.3M views, 3.3M accounts reached, and 1.6M video plays in the past 90 days.