Tasha Bloom

Owned social, content, and email/SMS and paid social strategy across the hotel and its four venues (LiTŌ, Haven & Pool Bar, and Ciel Spa). Built and led the F&B programming calendar for LiTŌ and Haven & Pool Bar across concept development, event calendaring/arching, and creative execution. Ran email marketing across strategy through performance reporting. Presented monthly performance reviews to hotel founders and commercial teams, and led campaign activations including recurring F&B nights, venue events, and seasonal promotions across the property.

Owned brand, marketing, and social strategy across up to 15 simultaneous client accounts, ensuring content was consistent, timely, and aligned with broader brand storytelling while adapting to each client’s voice and visual identity. Conceived, filmed, edited, and published short-form video content across TikTok, Instagram Reels, Facebook, and LinkedIn. Wrote captions, crafted Instagram Stories, and brought each brand’s tone of voice to life across platforms. Monitored comments, DMs, and community engagement daily with a personalized tone within brand guidelines. Tracked and analyzed performance across platforms to inform future content strategy and stayed deeply aligned with social trends, translating cultural moments into on-brand content opportunities in real time. Managed creator/influencer relationships across multiple accounts and directed content shoots—briefing photographers and art directing set to meet brand standards.

Owned social content output across Scoop and its client portfolio—concepting, filming, editing, scheduling, and monitoring performance. Ensured consistent brand voice and visual identity across all content and channels. Analyzed performance data daily and fed insights back to shape content direction. Briefed and coordinated external photographers and designers to deliver campaign assets on time and on brand.