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With a Marketing Mini MBA and a First Class Honours degree in Media Production, I've spent 6 years creating content and building social strategy for brands that people love through . I understand platforms deeply - what works, why it works, and how to use real-time data to make the next piece even better than the first. I'm as comfortable behind the camera as I am in analytics, and I bring both the creative instinct and the strategic mindset that turns good content into genuine brand growth. My background is varied - primarily specialising in hospitality marketing and lifestyle brands but have transferable skills that make great social content and understand a brand from its culture, platforms, audience knowledge, and the ability to make something feel real rather than produced. I have a love for creativity and adore being one step ahead with trends - it informs how I think about visual storytelling, audience connection, and what elevated content actually looks and feels like.…With a Marketing Mini MBA and a First Class Honours degree in Media Production, I've spent 6 years creating content and building social strategy for brands that people love through . I understand platforms deeply - what works, why it works, and how to use real-time data to make the next piece even better than the first. I'm as comfortable behind the camera as I am in analytics, and I bring both the creative instinct and the strategic mindset that turns good content into genuine brand growth. My background is varied - primarily specialising in hospitality marketing and lifestyle brands but have transferable skills that make great social content and understand a brand from its culture, platforms, audience knowledge, and the ability to make something feel real rather than produced. I have a love for creativity and adore being one step ahead with trends - it informs how I think about visual storytelling, audience connection, and what elevated content actually looks and feels like.

Tasha Bloom

Social Media Manager, Community Manager, Content Producer, +5

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With a Marketing Mini MBA and a First Class Honours degree in Media Production, I've spent 6 years creating content and building social strategy for brands that people love through . I understand platforms deeply - what works, why it works, and how to use real-time data to make the next piece even better than the first. I'm as comfortable behind the camera as I am in analytics, and I bring both the creative instinct and the strategic mindset that turns good content into genuine brand growth. My background is varied - primarily specialising in hospitality marketing and lifestyle brands but have transferable skills that make great social content and understand a brand from its culture, platforms, audience knowledge, and the ability to make something feel real rather than produced. I have a love for creativity and adore being one step ahead with trends - it informs how I think about visual storytelling, audience connection, and what elevated content actually looks and feels like.…With a Marketing Mini MBA and a First Class Honours degree in Media Production, I've spent 6 years creating content and building social strategy for brands that people love through . I understand platforms deeply - what works, why it works, and how to use real-time data to make the next piece even better than the first. I'm as comfortable behind the camera as I am in analytics, and I bring both the creative instinct and the strategic mindset that turns good content into genuine brand growth. My background is varied - primarily specialising in hospitality marketing and lifestyle brands but have transferable skills that make great social content and understand a brand from its culture, platforms, audience knowledge, and the ability to make something feel real rather than produced. I have a love for creativity and adore being one step ahead with trends - it informs how I think about visual storytelling, audience connection, and what elevated content actually looks and feels like.

Available to hire

With a Marketing Mini MBA and a First Class Honours degree in Media Production, I’ve spent 6 years creating content and building social strategy for brands that people love through . I understand platforms deeply - what works, why it works, and how to use real-time data to make the next piece even better than the first. I’m as comfortable behind the camera as I am in analytics, and I bring both the creative instinct and the strategic mindset that turns good content into genuine brand growth.

My background is varied - primarily specialising in hospitality marketing and lifestyle brands but have transferable skills that make great social content and understand a brand from its culture, platforms, audience knowledge, and the ability to make something feel real rather than produced. I have a love for creativity and adore being one step ahead with trends - it informs how I think about visual storytelling, audience connection, and what elevated content actually looks and feels like.

Skills

Tiktok

CapCut

Microsoft Office

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at Mondrian Gold Coast

April 1, 2026 - July 1, 2026

Owned social, content, and email/SMS and paid social strategy across the hotel and its four venues (LiTŌ, Haven & Pool Bar, and Ciel Spa). Built and led the F&B programming calendar for LiTŌ and Haven & Pool Bar across concept development, event calendaring/arching, and creative execution. Ran email marketing across strategy through performance reporting. Presented monthly performance reviews to hotel founders and commercial teams, and led campaign activations including recurring F&B nights, venue events, and seasonal promotions across the property.

Creative Lead at Scoop — Boutique Brand & Communications Agency

March 1, 2025 - May 1, 2026

Owned brand, marketing, and social strategy across up to 15 simultaneous client accounts, ensuring content was consistent, timely, and aligned with broader brand storytelling while adapting to each client’s voice and visual identity. Conceived, filmed, edited, and published short-form video content across TikTok, Instagram Reels, Facebook, and LinkedIn. Wrote captions, crafted Instagram Stories, and brought each brand’s tone of voice to life across platforms. Monitored comments, DMs, and community engagement daily with a personalized tone within brand guidelines. Tracked and analyzed performance across platforms to inform future content strategy and stayed deeply aligned with social trends, translating cultural moments into on-brand content opportunities in real time. Managed creator/influencer relationships across multiple accounts and directed content shoots—briefing photographers and art directing set to meet brand standards.

Marketing Manager at Scoop

January 1, 2024 - March 1, 2025

Owned social content output across Scoop and its client portfolio—concepting, filming, editing, scheduling, and monitoring performance. Ensured consistent brand voice and visual identity across all content and channels. Analyzed performance data daily and fed insights back to shape content direction. Briefed and coordinated external photographers and designers to deliver campaign assets on time and on brand.

Creative Account Manager (Social) at Social Instinct

January 1, 2022 - January 1, 2024

Created and directed content across Instagram, TikTok, Facebook, and LinkedIn simultaneously. Managed community engagement across multiple accounts, responding to comments and DMs daily in brand voice. Reviewed and filed tagged UGC content to optimize assets across platforms and channels. Captured and directed on-the-ground content at live events including the Brit Awards.

Content Executive at Begin Agency

March 1, 2020 - September 1, 2020

Developed brand strategy and visual identity for food and beverage clients. Created content that felt authentic to each brand’s unique voice and audience.

Assistant Manager at Bar Three

September 1, 2019 - January 1, 2022

Managed day-to-day operations, staff, and customer experience across a busy hospitality venue. Handled stock control, tills, and food service alongside bar operations; ran hosting and managed booking. Led the venue’s social media, content creation, and marketing. Built strong communication skills and composure under pressure, working independently and leading a team.

Silver Service Waitress at Carlton Towers

March 1, 2014 - August 1, 2019

Completed silver service training, working primarily across weddings, special events, and dinner parties. Delivered bar service and front-of-house reception duties. Handled food hygiene and service to a high standard, and supported event planning with schedules.