Hi, I’m Tash! I’m a creative social media manager with over seven years of experience shaping digital narratives for iconic brands like Waitrose. I specialise in building inclusive, insight-led social strategies that amplify brand stories, drive global engagement, and spark meaningful community interaction across platforms. From launching influencer campaigns to directing visual shoots and growing social audiences by the hundreds of thousands, I bring both an analytical and creative lens to everything I do. With a deep understanding of the evolving social landscape, I translate cultural trends into captivating, on-brand content that resonates. I’m driven by a desire to create work that is purposeful and creative, behind the camera, in content craft, or in data-driven strategy.

Tash Bonniface

Hi, I’m Tash! I’m a creative social media manager with over seven years of experience shaping digital narratives for iconic brands like Waitrose. I specialise in building inclusive, insight-led social strategies that amplify brand stories, drive global engagement, and spark meaningful community interaction across platforms. From launching influencer campaigns to directing visual shoots and growing social audiences by the hundreds of thousands, I bring both an analytical and creative lens to everything I do. With a deep understanding of the evolving social landscape, I translate cultural trends into captivating, on-brand content that resonates. I’m driven by a desire to create work that is purposeful and creative, behind the camera, in content craft, or in data-driven strategy.

Available to hire

Hi, I’m Tash! I’m a creative social media manager with over seven years of experience shaping digital narratives for iconic brands like Waitrose. I specialise in building inclusive, insight-led social strategies that amplify brand stories, drive global engagement, and spark meaningful community interaction across platforms.

From launching influencer campaigns to directing visual shoots and growing social audiences by the hundreds of thousands, I bring both an analytical and creative lens to everything I do. With a deep understanding of the evolving social landscape, I translate cultural trends into captivating, on-brand content that resonates. I’m driven by a desire to create work that is purposeful and creative, behind the camera, in content craft, or in data-driven strategy.

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Language

English
Fluent

Work Experience

Freelance Social Media Manager at Moloney
January 1, 2020 - January 1, 2021
Led social media strategy, content creation, community engagement, and influencer collaboration across multiple platforms; built and grew brand presence for diverse clients; managed end-to-end content production including captions, visuals, and community management.
Content Producer at Collective Sydney
January 1, 2019 - December 31, 2019
Created and curated content across Instagram, Facebook, and other platforms; wrote copy, produced visuals, managed social channels; tailored content to clients' needs; oversaw monthly EDMs for five clients.
Marketing Manager (Contract) at North Harbour Hyundai, Isuzu, Renault
January 1, 2018 - January 1, 2019
Led marketing campaigns for Hyundai, Isuzu, and Renault; developed regional social media strategies; oversaw brand communications and creative asset optimization; collaborated with teams to ensure timely delivery.
Marketing Manager (Contract) at The Cultivate Club Hyundai/Isuzu/Renault New Zealand
January 1, 2019 - January 1, 2024
Led marketing and social media campaigns for Hyundai, Isuzu, and Renault New Zealand; managed budgets and scheduling; ensured cohesive messaging across channels; mentored Junior Social Media Managers; delivered impactful campaigns.
Digital Content Creator and Community Manager at Moloney Moloney
January 1, 2020 - January 1, 2021
Created visually engaging content for a diverse range of clients using Adobe Photoshop and Canva; managed content across Instagram, Facebook, Reels, LinkedIn, and client websites; actively engaged online communities to build trust and drive engagement.

Education

Diploma of Business at The Cultivate Club (Hyundai, Isuzu, Renault New Zealand)
January 1, 2016 - January 1, 2018
Marketing Management – Creative Direction at FBI Fashion College Sydney
January 1, 2019 - January 1, 2019
Diploma of Business at FBi Fashion College Sydney
January 1, 2016 - January 1, 2018
Diploma of Business at The Cultivate Club (Hyderabad) Hyundai, Isuzu, Renault New Zealand
January 11, 2030 - March 2, 2026

Qualifications

Diploma of Business
January 1, 2016 - January 1, 2018
Marketing Management – Creative Direction
January 1, 2019 - January 1, 2019
Outstanding Achievement Award
January 11, 2030 - March 2, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education