Available to hire
I am a Marketing, Communications, and Digital Project Manager with 15+ years of experience leading complex, high-impact initiatives for global brands across digital ecosystems and regulated environments. I excel at turning high-level strategy into structured execution, ensuring alignment and measurable business outcomes throughout the project lifecycle. I specialize in Digital Transformation and Agile Delivery, acting as a strategic connector between creative, technical, and executive teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
Spanish; Castilian
Advanced
French
Intermediate
English
Fluent
Work Experience
Technology PR Manager at FleishmanHillard
August 1, 2018 - October 7, 2025Crafted and executed technology-driven PR campaigns for Johnson & Johnson, incorporating digital tools and platforms. Collaborated with IT teams to develop and manage digital content ecosystems, ensuring alignment with brand objectives. Implemented data-driven PR strategies, using analytics to optimize campaign performance and reporting. Led cross-functional IT teams to align technology solutions with marketing objectives.
Senior Project Manager – Technology and Digital Solutions
March 1, 2020 - October 7, 2025IT Project Management: Planning, execution, and monitoring of technology projects; Digital Transformation: Expertise in implementing innovations to drive efficiency and performance; Technical Communication: Translating complex technical concepts for diverse audiences; Team Leadership: Managing and motivating cross-functional IT teams for optimal performance; Risk Mitigation: Identifying and resolving potential risks in technology projects; Client Relationship Management: Ensuring client satisfaction through proactive communication and solution-oriented approaches.
IT Communications & Reputation Manager
May 1, 2022 - October 7, 2025December 2021 – May 2022: Managed reputation and crisis strategies for IT and technology products, ensuring seamless communication during high-pressure scenarios. Led SEO and digital marketing strategies for IT product launches, driving online visibility and user engagement. Successfully mitigated risks in IT product launches, ensuring smooth delivery and positive user reception.
Public Relations Manager; Influencer Marketing & Social Media; IT Communications & Reputation Manager at Data PR Agency
October 1, 2023 - October 7, 2025Led technology-focused PR campaigns and influencer marketing initiatives; managed communications and reputation strategies for technology products; led cross-channel social media and content initiatives; oversaw live-streaming events and digital platform coordination (e.g., Copenhagen Christmas Parade).
PR Manager at Data PR / Influencer Marketing Agency
October 1, 2023 - October 7, 2025Led public relations, influencer marketing and social media; IT communications and reputation management; oversaw SEO and digital marketing strategies for IT product launches; designed and executed launch strategies for Nova Noite; integrated digital platforms and data analytics to optimize market entry.
Senior Project Manager – Technology and Digital Solutions
March 1, 2020 - October 7, 2025IT Project Management: Planning, execution, and monitoring of technology projects; Digital Transformation: Expertise in implementing innovations to drive efficiency and performance; Technical Communication: Translating complex technical concepts for diverse audiences; Team Leadership: Managing and motivating cross-functional IT teams for optimal performance; Risk Mitigation: Identifying and resolving potential risks in technology projects; Client Relationship Management: Ensuring client satisfaction through proactive communication and solution-oriented approaches.
Technology PR Manager at FleishmanHillard
August 1, 2018 - August 1, 2018Led IT-driven PR campaigns for global brands; designed and executed technology-focused PR strategies; managed cross-functional teams and campaigns; launched IT product campaigns; coordinated events including live-streaming for the Copenhagen Christmas Parade.
Senior Project Manager – Technology and Digital Solutions
May 1, 2022 - May 1, 2022Led cross-functional IT campaigns and digital initiatives for Consumer Health Care brands; planned, executed and monitored technology projects; aligned with marketing objectives; introduced data-driven optimization. Managed risk and KPI tracking.
Public Relations Manager at PROS Management
October 1, 2023 - October 1, 2023Managed public relations and influencer marketing for IT product launches; strategic planning, budgeting and campaign coordination for IT products; led IT-driven campaigns and digital initiatives; oversaw event coordination and live-streaming, including the Copenhagen Christmas Parade.
IT Project Manager
March 1, 2020 - March 1, 2020IT project planning, execution and monitoring; digital transformation initiatives; translating complex technical concepts for diverse audiences; leading cross-functional IT teams; implementing process improvements and tracking KPIs to measure success.
Data PR & Digital Project Manager at Data PR
December 1, 2022 - July 1, 2025Led PR, branding, and influencer marketing initiatives within hybrid project environments. Managed the end-to-end delivery of digital platforms, coordinating UX/UI and development roadmaps. Oversaw budget forecasting, resource optimization, and cross-functional stakeholder alignment.
Digital Project Manager at Loures Consultoria
April 1, 2022 - December 1, 2022Directed the market launch of NOVA NITE (the first melatonin supplement approved in Brazil) in a high-compliance environment. Applied a hybrid management approach, using Waterfall for regulatory milestones and Agile for digital execution.
Senior Communications, Marketing & Project Manager at FleishmanHillard Brasil
February 1, 2017 - August 1, 2019Served as an Agile Transformation Leader, championing Scrum and SAFe adoption across multidisciplinary squads. Managed the Neuro Gen Hub (Johnson & Johnson), coordinating global stakeholders and conducting UAT on incremental deliveries.
Digital Transformation Manager at The PowerCom
January 1, 2020 - January 1, 2022Managed digital transformation, CRM integrations, and web solutions for technology clients.
PR & Media Relations Lead at Ágora Assuntos Públicos
January 1, 2021 - January 1, 2022Directed end-to-end PR and media relations for Netflix in a high-profile market.
Senior Communications & PR Lead at MSL Brasil
January 1, 2016 - January 1, 2016Managed the Japanese government's press office during the Rio 2016 Olympic Games.
PR & Social Media Lead at NR-7 Comunicação
January 1, 2016 - January 1, 2017Headed PR and social media strategy for AirBnB, Duolingo, and ClickBus.
PR & Social Media Lead / Disney Studio & International Talent at Caso Fala
January 1, 2016 - January 1, 2016Managed PR and social media for Disney Studio and international talent at major events such as Comic Con.
PR & Media Relations Specialist at Dell'amore
January 1, 2016 - January 1, 2016PR and Media Relations Specialist for Hawaiian across national and international markets.
Corporate Communications Trainee at Bunge
January 1, 2014 - January 1, 2016Corporate Communications trainee focused on crisis management and reputation monitoring.
PR Specialist at Mkt Mix
January 1, 2013 - January 1, 2014PR specialist for Nespre sso Brazil, aligning global branding messaging with local strategy.
Press Relations Intern at Approach
January 1, 2012 - January 1, 2013Intern in press relations for Sephora and L'Oreal.
Production Manager at Fashion Production
January 1, 2012 - January 1, 2012Managed production for brands including Fila, Puma, and Umbro.
Education
MBA in Marketing at Fundação Getulio Vargas (FGV)
January 1, 2015 - January 1, 2017Postgraduate in Digital Marketing at Digital House
January 1, 2017 - January 1, 2017Postgraduate in Social Media at ESPM
January 1, 2018 - January 1, 2019Postgraduate in Public Relations at Universidade do Porto
January 1, 2021 - January 1, 2021Bachelor's in Media and Journalism at Universidade Anhembi Morumbi
January 1, 2012 - January 1, 2015MBA in Marketing at Fundação Getulio Vargas
January 1, 2015 - December 31, 2017Postgraduate Diploma in Digital Marketing at Digital House
January 1, 2017 - December 31, 2017Postgraduate in Social Media at ESPM
January 1, 2018 - December 31, 2019Postgraduate in Public Relations at Universidade do Porto
January 1, 2021 - December 31, 2021Bachelor's in Media and Journalism at Universidade Anhembi Morumbi
January 1, 2012 - December 31, 2015MBA in Marketing at Fundação Getulio Vargas
January 1, 2015 - January 1, 2017Postgraduate in Digital Marketing at Digital House
January 1, 2017 - January 1, 2017Postgraduate in Social Media at ESPM
January 1, 2018 - January 1, 2019Postgraduate in Public Relations at Universidade do Porto
January 1, 2021 - January 1, 2021Bachelor's in Media and Journalism at Universidade Anhembi Morumbi
January 1, 2012 - January 1, 2015Google Project Management Professional Certificate at Google / Coursera
January 1, 2025 - January 7, 2026Postgraduate Degree in Public Relations at Universidade do Porto
January 1, 2021 - January 1, 2021Associate’s Degree in Marketing at The Wharton School
January 1, 2020 - January 1, 2020Metrics for Journalism in the Digital Age at Inserp
January 1, 2019 - January 1, 2019Crisis Management & Public Relations at Faculdade Casper Libero
January 1, 2019 - January 1, 2019Specialization in Communication & Media Studies at IT'S Rio
January 1, 2019 - January 1, 2019Digital Marketing Specialization at Digital House
January 1, 2018 - January 1, 2018Social Media Management at ESPM
January 1, 2017 - January 1, 2017B.A. in Social Communication (Journalism) at Anhembi Morumbi
January 1, 2015 - January 1, 2015Qualifications
Google Project Management Certification
January 1, 2025 - January 7, 2026Postgraduate Degree in Public Relations
January 1, 2021 - January 1, 2021Associate’s Degree in Marketing
January 1, 2020 - January 1, 2020Metrics for Journalism in the Digital Age
January 1, 2019 - January 1, 2019Crisis Management & Public Relations
January 1, 2019 - January 1, 2019Specialization in Communication & Media Studies
January 1, 2019 - January 1, 2019Digital Marketing Specialization
January 1, 2018 - January 1, 2018Social Media Management
January 1, 2017 - January 1, 2017B.A. in Social Communication (Journalism)
January 1, 2015 - January 1, 2015Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Telecommunications, Education, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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