Senior Social Media and Marketing Strategist with over 11 years of experience leading brand presence, content strategy and community growth for companies and institutions. Founder of Organika Studio, where I design and execute digital strategies aligned with business goals, brand positioning and audience behavior. Strong background in psychology, communication and human-centered marketing. Comfortable leading projects, clients and creative processes end-to-end.

Ayelen Tassini

Senior Social Media and Marketing Strategist with over 11 years of experience leading brand presence, content strategy and community growth for companies and institutions. Founder of Organika Studio, where I design and execute digital strategies aligned with business goals, brand positioning and audience behavior. Strong background in psychology, communication and human-centered marketing. Comfortable leading projects, clients and creative processes end-to-end.

Available to hire

Senior Social Media and Marketing Strategist with
over 11 years of experience leading brand presence,
content strategy and community growth for
companies and institutions.

Founder of Organika Studio, where I design and
execute digital strategies aligned with business goals,
brand positioning and audience behavior. Strong
background in psychology, communication and
human-centered marketing. Comfortable leading
projects, clients and creative processes end-to-end.

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Language

French
Advanced
English
Advanced
Catalan; Valencian
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder & Digital Strategy Lead at Organika Studio
January 1, 2019 - Present
Founded and led a boutique social media and digital strategy studio. Defined content and growth strategies for brands in tourism, retail and public institutions. Managed client relationships, proposals, pricing, and long-term collaborations. Led creative direction, content planning, and performance optimization. Worked with large brands such as Grandvalira ski resort.
Graphic Designer and Marketing Technician at Via Moda
January 1, 2017 - December 31, 2019
Managed community management and social media strategy. Developed content plans, advertising campaigns, and email marketing. Supported web design, maintenance, and digital communication. Participated in event organization and brand activations.
Marketing Technician at Grup Pollyanna
January 1, 2015 - December 31, 2017
Led community management and content strategy across digital channels. Created and executed advertising campaigns and email marketing initiatives. Coordinated communication with suppliers and external agencies.

Education

Master in Digital Traffic Management at Nuclio Digital School
January 1, 2020 - December 31, 2020
Degree in Psychology at UIB / UNED (Online)
January 1, 2009 - December 31, 2016
Bachelor’s Degree in Art & Communication at Escola Andorrana de Batxillerat
January 1, 2005 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Travel & Hospitality, Retail