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Senior Social Media and Marketing Strategist with over 11 years of experience leading brand presence, content strategy and community growth for companies and institutions. Founder of Organika Studio, where I design and execute digital strategies aligned with business goals, brand positioning and audience behavior. Strong background in psychology, communication and human-centered marketing. Comfortable leading projects, clients and creative processes end-to-end.…Senior Social Media and Marketing Strategist with over 11 years of experience leading brand presence, content strategy and community growth for companies and institutions. Founder of Organika Studio, where I design and execute digital strategies aligned with business goals, brand positioning and audience behavior. Strong background in psychology, communication and human-centered marketing. Comfortable leading projects, clients and creative processes end-to-end.

Ayelen Tassini

Social Media Manager, Content Creator, Graphic Designer, +4

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Senior Social Media and Marketing Strategist with over 11 years of experience leading brand presence, content strategy and community growth for companies and institutions. Founder of Organika Studio, where I design and execute digital strategies aligned with business goals, brand positioning and audience behavior. Strong background in psychology, communication and human-centered marketing. Comfortable leading projects, clients and creative processes end-to-end.…Senior Social Media and Marketing Strategist with over 11 years of experience leading brand presence, content strategy and community growth for companies and institutions. Founder of Organika Studio, where I design and execute digital strategies aligned with business goals, brand positioning and audience behavior. Strong background in psychology, communication and human-centered marketing. Comfortable leading projects, clients and creative processes end-to-end.

Available to hire

Senior Social Media and Marketing Strategist with
over 11 years of experience leading brand presence,
content strategy and community growth for
companies and institutions.

Founder of Organika Studio, where I design and
execute digital strategies aligned with business goals,
brand positioning and audience behavior. Strong
background in psychology, communication and
human-centered marketing. Comfortable leading
projects, clients and creative processes end-to-end.

Skills

Social Media Design

Email Marketing

Experience Level

Social Media Design

Expert

Email Marketing

Expert

Language

French

Advanced

English

Advanced

Catalan; Valencian

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder & Digital Strategy Lead at Organika Studio

January 1, 2019 - Present

Founded and led a boutique social media and digital strategy studio. Defined content and growth strategies for brands in tourism, retail and public institutions. Managed client relationships, proposals, pricing, and long-term collaborations. Led creative direction, content planning, and performance optimization. Worked with large brands such as Grandvalira ski resort.

Graphic Designer and Marketing Technician at Via Moda

January 1, 2017 - December 31, 2019

Managed community management and social media strategy. Developed content plans, advertising campaigns, and email marketing. Supported web design, maintenance, and digital communication. Participated in event organization and brand activations.

Marketing Technician at Grup Pollyanna

January 1, 2015 - December 31, 2017

Led community management and content strategy across digital channels. Created and executed advertising campaigns and email marketing initiatives. Coordinated communication with suppliers and external agencies.