Available to hire
I am a Lead Product Designer with 6+ years of experience driving digital transformation in fintech, SaaS, and consumer goods. I specialize in UX research, design systems, and product strategy, delivering scalable solutions that enhance user experience and business outcomes. I thrive in cross-functional teams, mentoring designers, and turning user insights into cohesive designs that ship fast and measure impact.
I’m passionate about crafting cohesive digital ecosystems and helping products scale across markets. My work blends user-centric research with practical design systems and bold visual storytelling to improve engagement, usability, and trust.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Lead UX Designer at UST Evolve (Prev. Moonraft innovation labs)
January 1, 2022 - PresentCollaborated with regional agile teams to modernize a legacy banking app, improving mobile-first experiences across 10+ African markets and driving a 30% increase in daily active users among 10M+ customers. Led the designs of 200+ features for a new web-responsive app for countries outside of South Africa, contributing to a 15–20% increase in PPB channel adoption and streamlined workflows through UX research and design system enhancements. Optimized cross-border transfers and introduced personalized features and dynamic dashboards, achieving 25% faster transactions and a 22% rise in customer trust. Digitized and enhanced customer support, reducing tickets by 20% and increasing customer satisfaction by 18%. Scaled the design system across 10+ countries, reducing design and development time by 35% and expanding the SnowflakeLibrary for cross-region usage. Analyzed user behavior via heatmaps and recordings to improve navigation and feature adoption. Led training sessions to upskill the
Lead UX Designer at UST Evolve (Prev. Moonraft innovation labs)
January 1, 2022 - PresentLed design initiatives to modernize a legacy banking app, delivering mobile-first experiences across 10+ African markets for 10M+ customers. Directed 200+ feature designs for a new web-responsive app outside South Africa, driving 15-20% increased PPB channel adoption and streamlined workflows via UX research and design system enhancements. Optimized cross-border transfers with personalized features and dynamic dashboards, achieving 25% faster transactions and 22% higher customer trust. Digitized customer support, reducing tickets by 20% and raising customer satisfaction by 18%. Scaled the design system across 10+ countries, reducing design and development time by 35% and expanding the Snowflake Library for cross-region integration. Analyzed user behavior with heatmaps and recordings to improve navigation and feature adoption. Led training sessions to upskill team members in advanced design principles, prototyping, and design system creation.
Lead UX Designer at UST Evolve (Prev. Moonraft innovation labs)
January 1, 2022 - PresentLed collaboration with regional agile teams to modernize a legacy banking app, delivering mobile-first experiences across 10+ African markets and driving a 30% increase in daily active users among 10M+ customers. Directed the design of 200+ features for a new web-responsive app beyond South Africa, boosting PPB channel adoption by 15-20% and streamlining workflows through UX research and design system enhancements. Optimized cross-border transfers with personalized features and dynamic dashboards, achieving 25% faster transactions and a 22% rise in customer trust. Digitized customer support, reducing tickets by 20% and raising customer satisfaction scores by 18%. Scaled the design system across 10+ countries, creating Snowflake Library for seamless regional integration. Analyzed user behavior with heatmaps and recordings to uncover navigation issues and improve feature adoption. Led training sessions to upskill the team in advanced design principles, prototyping, and design system crea
Lead UX Designer at UST Evolve (Prev. Moonraft innovation labs)
January 1, 2022 - PresentCollaborated with regional agile teams to modernize a legacy banking app, improving mobile-first experiences across 10+ African markets and driving a 30% increase in daily active users among 10M+ customers. Led the design of 200+ features for a new web-responsive app for countries outside of South Africa, resulting in 15-20% higher PPB channel adoption and streamlined workflows through UX research and design system enhancements. Optimized cross-border transfers with personalized features and dynamic dashboards, achieving 25% faster transactions and 22% increase in customer trust. Digitized and enhanced customer support, reducing tickets by 20% and improving CSAT by 18%. Scaled the design system across 10+ countries, cutting design and development time by 35% and expanding the Snowflake Library for cross-region integration. Analyzed user behavior with heatmaps and session recordings to improve navigation and feature adoption. Trained teams in advanced design principles, prototyping, and
Lead UX Designer at UST Evolve (Prev. Moonraft innovation labs)
January 1, 2022 - PresentLed modernization of a legacy banking app to improve mobile-first experiences across 10+ African markets, driving a 30% rise in daily active users among 10M+ customers. Directed design of 200+ features for a new web-responsive app beyond South Africa, achieving 15-20% higher PPB channel adoption and streamlined workflows through UX research and design system enhancements. Optimized cross-border transfers and introduced personalized features and dynamic dashboards, enabling 25% faster transactions and 22% growth in customer trust. Digitized customer support workflows, cutting tickets by 20% and boosting customer satisfaction by 18%. Scaled and extended a design system used across 10+ countries, expanding Snowflake Library for seamless regional integration. Analyzed user behavior via heatmaps and recordings to improve navigation and feature adoption. Led training sessions to upskill team members in advanced design principles, prototyping, and design system creation.
Senior UX/UI Designer at Pebels
December 31, 2021 - October 10, 2025Led a small design team and guided the UX vision for SaaS tools, fostering improved alignment and accelerated product iterations. Spearheaded stakeholder workshops to align cross-functional teams on product vision and streamline development through enhanced collaboration.
Senior UX/UI Designer at Pebels
December 31, 2021 - October 10, 2025Led a small design team and guided the UX vision for SaaS tools, improving alignment and accelerating product iterations. Spearheaded stakeholder workshops to align cross-functional teams on product vision and streamline development through enhanced collaboration.
Senior UX/UI Designer at Pebels
December 1, 2021 - October 10, 2025Led a small design team and guided the UX vision for SaaS tools, fostering improved alignment and accelerated product iterations. Spearheaded workshops with stakeholders, aligning cross-functional teams on the product vision and streamlining the product development process through enhanced collaboration.
Senior UX/UI Designer at Pebels
December 1, 2021 - October 10, 2025Led a small design team and guided the UX vision for SaaS tools, fostering improved alignment and accelerated product iterations. Spearheaded workshops with stakeholders, aligning cross-functional teams on the product vision and streamlining the product development process through enhanced collaboration.
Senior UX/UI Designer at Pebels
December 1, 2021 - October 10, 2025Led a small design team and defined the UX vision for SaaS tools; conducted stakeholder workshops to align cross-functional teams on product direction and accelerate iterations.
UX Design consultant at Successive Technologies (Pixians)
August 31, 2021 - October 10, 2025Designed UI and user flows for key client dashboards (Nokia, Market Cube, Meeting Hub), enhancing usability and client satisfaction. Published a UX case study in the fitness sector informing a concept app, and mentored junior designers in usability evaluations and heuristic reviews to elevate design quality across the team.
UX Design consultant at Successive Technologies (Pixians)
August 31, 2021 - October 10, 2025Designed UI and user flows for key client dashboards (Nokia, Market Cube, Meeting Hub), enhancing usability and client satisfaction. Published a UX case study on the fitness sector informing a concept app with positive industry feedback. Mentored junior designers in usability evaluations and heuristic reviews, elevating design quality and fostering a culture of design excellence.
UX Design consultant at Successive technologies (Pixians)
August 1, 2021 - October 10, 2025Designed UI and user flows for key client dashboards (Nokia, Market Cube, Meeting Hub), enhancing usability and boosting client satisfaction. Published a UX case study on the fitness sector, using research insights to inform a concept app, which received positive industry feedback. Mentored junior designers in usability evaluations and heuristic reviews, improving design quality and fostering a culture of design excellence within the team.
UX Design consultant at Successive technologies (Pixians)
August 1, 2021 - October 10, 2025Designed UI and user flows for key client dashboards (Nokia, Market Cube, Meeting Hub), enhancing usability and boosting client satisfaction. Published a UX case study on the fitness sector, using research insights to inform a concept app, which received positive industry feedback. Mentored junior designers in usability evaluations and heuristic reviews, improving design quality and fostering a culture of design excellence within the team.
UX Design Consultant at Successive Technologies (Pixians)
August 1, 2021 - October 10, 2025Designed UI and user flows for dashboards (Nokia, Market Cube, Meeting Hub), improving usability and client satisfaction. Published a UX case study on the fitness sector informing a concept app; mentored junior designers in usability evaluations and heuristic reviews.
UX Design Consultant at Levias Inc.
February 28, 2021 - October 10, 2025Helped brainstorm and design features for a fitness tracking app, delivering wireframes, prototypes, and a design system that improved design consistency and accelerated development by 30%.
UX Design Consultant at Levias Inc.
February 28, 2021 - October 10, 2025Helped brainstorm and design features for a fitness tracking app as part of their product range, contributing to user-centric design and market fit. Delivered wireframes, prototypes, and a design system, improving design consistency and accelerating development by 30%.
UX Design Consultant at Levias Inc.
February 1, 2021 - October 10, 2025Helped the team brainstorm and design features for a fitness tracking app as part of their product range, contributing to the product’s user-centric design and market fit. Delivered wireframes, prototypes, and a design system, improving design consistency and accelerating the development process by 30%.
UX Design Consultant at Levias Inc.
February 1, 2021 - October 10, 2025Helped the team brainstorm and design features for a fitness tracking app as part of their product range, contributing to the product’s user-centric design and market fit. Delivered wireframes, prototypes, and a design system, improving design consistency and accelerating the development process by 30%.
UX Design Consultant at Levias Inc.
February 1, 2021 - October 10, 2025Helped brainstorm and design features for a fitness tracking app as part of the product range; delivered wireframes, prototypes, and a design system, improving consistency and accelerating development by 30%.
Graphic Design Intern at NH1 Design Studio
March 31, 2020 - October 10, 2025Developed brand strategy and packaging design for Bira sub-brands, increasing social media engagement and creating brand guidelines to ensure visual consistency. Produced packaging for Somatcha and contributed to brand identity for Housr. Designed wireframes and a design system for an online test preparation platform to improve user engagement.
Graphic Design Intern at NH1 Design Studio
March 31, 2020 - October 10, 2025Developed brand strategy and packaging for Bira’s sub-brands, contributing to strong CAGR. Facilitated workshops to create mascots and increased social media engagement by 20% with engaging brand identity campaigns. Built brand guidelines and visual identities for clients such as Housr and Somatcha, and designed wireframes and a design system for an online test prep platform to boost engagement and delivery efficiency.
Graphic Design Intern at NH1 Design Studio
March 1, 2020 - October 10, 2025Developed brand strategy and packaging design for Bira’s new sub-brands contributing to Bira’s 130% CAGR over the last three years. Enhanced brand recognition and appeal by facilitating workshops and brainstorming sessions to create a mascot. Increased social media engagement by 20% by creating an engaging identity for Bira’s “Make Play” campaign. Developed brand and visual identity for Housr, creating comprehensive brand guidelines that ensured visual consistency across all marketing assets and strengthened the overall brand presence. Created packaging design for "Somatcha" and designed wireframes and a design system for an online test preparation platform, improving user engagement and streamlining content delivery.
Graphic Design Intern at NH1 Design Studio
March 1, 2020 - October 10, 2025Developed brand strategy and packaging design for Bira’s new sub-brands, contributing to Bira’s CAGR growth. Enhanced brand recognition and appeal by facilitating workshops to create a mascot. Increased social media engagement by 20% by creating an engaging identity for Bira’s 'Make Play' campaign. Developed the brand and visual identity for Housr, creating comprehensive brand guidelines that ensured visual consistency across all marketing assets, and designed packaging for 'Somatcha', increasing brand recognition. Designed wireframes and a design system for an online test preparation platform, improving user engagement and content delivery.
Graphic Design Intern at NH1 Design Studio
March 1, 2020 - October 10, 2025Developed brand strategy and packaging design for Bira sub-brands, enhanced brand recognition through workshops, increased social media engagement by 20%, and shaped brand identity for Housr; created packaging for Somatcha and contributed to a design system for an online test preparation platform.
Freelance Designer at Self-Employed / Various Clients
July 1, 2017 - PresentDelivered UI/UX design, branding, and design systems for clients including Rachna, Cue Math, Sony Music, Hive, R.H. Coats, Levias Inc., Alt Bright. Led Kasturi Event Management’s interactive AI storytelling platform with design systems and user flows to optimize engagement. Created animated announcements for Olympiad winners, contributed to a music festival’s branding, and produced posters, digital assets and social media content to boost event visibility.
Freelance Designer at Various Clients
July 1, 2017 - PresentCreated an interactive AI storytelling platform with design systems and user flows for engaging AI-generated narratives. Produced animated announcements for Olympiad winners, storyboarded a music video with strong engagement impact, and developed brand identities and marketing materials for multiple clients, including R.H. Coats and Alt Bright. Contributed to a fitness tracking app’s user-centric design, and designed event visuals (posters, banners, social content) for a music festival, significantly boosting event visibility.
Freelance Designer at Self-Employed / Freelance
July 1, 2017 - PresentCreated an interactive AI storytelling platform with design systems and user flows to optimize engagement for dynamic, AI-generated narratives. Designed animated announcements for Olympiad winners, increasing event engagement by 50%. Created a storyboard for the 'Na Nai Sunna' music video, contributing to 1M+ YouTube views in the first month. Developed brand identity and marketing materials for R.H. Coats, boosting brand traction in target markets. Contributed to a fitness tracking app’s user-centric design, improving market fit and user experience. Produced posters, digital assets, and social media content for Alt Bright, increasing event visibility. Created the visual identity and event collaterals for a music festival in Vadodara, significantly increasing event awareness and brand presence. Managed social media posts for Hive’s poetry and comedy events, expanding audience reach.
Freelance Designer at Freelance Designer / Various Clients
July 1, 2017 - PresentCreated an interactive AI storytelling platform with design systems and user flows; designed animated Olympiad announcements increasing engagement; produced storyboard for a music video reaching 1M+ YouTube views in the first month; built brand identities for clients including R.H. Coats and Alt Bright; contributed to a fitness-tracking app UX and event marketing materials.
Freelance Designer at Various Clients
July 1, 2017 - PresentCreated an interactive AI storytelling platform with design systems and user flows for dynamic narratives. Designed animated event announcements increasing event engagement by 50%, developed branding and marketing materials, and contributed to a fitness tracking app’s user-centric design, improving market fit and user experience for multiple clients including Sony Music, Hive, R.H. Coats, and Alt Bright.
Education
Bachelor of Design (B.Des), Communication Design at MSU Baroda, Gujarat
January 11, 2030 - January 1, 2020Bachelor of Design (B.Des) at MSU Baroda, Gujarat
January 11, 2030 - January 1, 2020Bachelor of Design (B.Des) at MSU Baroda, Gujarat
January 11, 2030 - January 1, 2020Bachelor of Design (B.Des) at MSU Baroda
January 11, 2030 - January 1, 2020Bachelor of Design (B.Des) at MSU Baroda, Gujarat
January 11, 2030 - January 1, 2020Qualifications
Figma Champion
January 11, 2030 - October 10, 2025JENESYS Program
January 11, 2030 - October 10, 2025Standard Bank Group Design Excellence Award
January 11, 2030 - October 10, 2025JENESYS Program
January 11, 2030 - October 10, 2025Industry Experience
Financial Services, Software & Internet, Consumer Goods, Professional Services, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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