Hi, I’m Tatiana, a Community Manager and Social Media Specialist focused on building online presence and engagement through strategic content and thoughtful community management. I bring experience in social media optimization, analytics, and performance reporting to drive measurable growth. I excel in content creation, competitor research, and digital marketing coordination, with a strong background in crisis management, reputation monitoring, and trend analysis. Proficient with tools like Google Analytics, Wix, Canva, CapCut, Trello, and Systeme.io. I’m collaborative, results-driven, and adaptable, with a passion for helping brands elevate their online reputation and client trust through data-informed strategies and compelling visuals.

Tatiana Becerranaranjo

Hi, I’m Tatiana, a Community Manager and Social Media Specialist focused on building online presence and engagement through strategic content and thoughtful community management. I bring experience in social media optimization, analytics, and performance reporting to drive measurable growth. I excel in content creation, competitor research, and digital marketing coordination, with a strong background in crisis management, reputation monitoring, and trend analysis. Proficient with tools like Google Analytics, Wix, Canva, CapCut, Trello, and Systeme.io. I’m collaborative, results-driven, and adaptable, with a passion for helping brands elevate their online reputation and client trust through data-informed strategies and compelling visuals.

Available to hire

Hi, I’m Tatiana, a Community Manager and Social Media Specialist focused on building online presence and engagement through strategic content and thoughtful community management. I bring experience in social media optimization, analytics, and performance reporting to drive measurable growth. I excel in content creation, competitor research, and digital marketing coordination, with a strong background in crisis management, reputation monitoring, and trend analysis. Proficient with tools like Google Analytics, Wix, Canva, CapCut, Trello, and Systeme.io.

I’m collaborative, results-driven, and adaptable, with a passion for helping brands elevate their online reputation and client trust through data-informed strategies and compelling visuals.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Community Manager and Social Media Specialist at MJL Maintenance
February 24, 2025 - November 10, 2025
Optimized and designed social media profiles on Instagram and Facebook, ensuring SEO positioning and a consistent brand identity. Created and managed content calendars and marketing campaigns to increase engagement, reach, and overall brand visibility. Designed engaging visuals and short-form videos using Canva and CapCut, highlighting cleaning and maintenance services for major clients such as IGA, Metro, and Jean Coutu. Supported the company’s website through basic updates on Wix, improving presentation and clarity of services. Tracked and analyzed KPIs (reach, engagement, audience growth) using Meta Business Suite, delivering monthly performance reports. Collaborated with management to develop digital marketing strategies that strengthened online reputation and client trust.
Virtual Assistant - Administrative and Accounting Support at Banasofi
February 1, 2024 - February 1, 2025
Managed administrative and accounting tasks, including invoicing, payment tracking, and maintaining accurate records in the company’s accounting system to ensure efficient financial operations. Processed supplier invoices, applied tax withholdings and managed payment schedules to maintain transparent financial reporting. Oversaw the company’s email communications, ensuring timely follow-up on client requests, shipments, and financial updates. Collaborated with management to organize payroll and vendor payments, maintaining accuracy and confidentiality. Contributed to the company’s operational efficiency by implementing organized systems for document tracking and accounting entries.

Education

College Diploma in E-Commerce and Online Business Management at Trebas Institute, Montreal, QC
January 11, 2030 - April 1, 2025
Computer Application Services at Latin American School, Cuenca, Ecuador
September 1, 2015 - April 13, 2026

Qualifications

Landing Page Certification
January 1, 2023 - April 13, 2026
Social Media Management Certification
January 1, 2023 - April 13, 2026
Professional Foundations of Administrative Assistance (LinkedIn & Microsoft)
January 1, 2024 - April 13, 2026
Community Manager Certification – Argentina
January 1, 2025 - April 13, 2026
Social Media Manager Certification – Argentina
January 1, 2025 - April 13, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail