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I'm a dynamic business builder and marketing strategist with deep experience in pharma, retail, and customer experience. I create, launch, and scale brands through strategic planning, operational excellence, and data-driven decision-making. Entrepreneur at heart, I bring vision to life and design experiences that strengthen connection, loyalty, and revenue.…

Tatiana Selma

Marketing Strategist, Brand Strategist, Brand Designer, +2

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I'm a dynamic business builder and marketing strategist with deep experience in pharma, retail, and customer experience. I create, launch, and scale brands through strategic planning, operational excellence, and data-driven decision-making. Entrepreneur at heart, I bring vision to life and design experiences that strengthen connection, loyalty, and revenue.…

Available to hire

I’m a dynamic business builder and marketing strategist with deep experience in pharma, retail, and customer experience. I create, launch, and scale brands through strategic planning, operational excellence, and data-driven decision-making.

Entrepreneur at heart, I bring vision to life and design experiences that strengthen connection, loyalty, and revenue.

Skills

Branding

Copywriting

CRM

Experience Level

Branding

Expert

Copywriting

Expert

CRM

Intermediate

Work Experience

Marketing Coordinator – Assistant Manager at Pacifica Dental

January 1, 2025 - Present

Streamlined daily operations to improve patient experience by optimizing check-in/check-out workflows. Collaborated with Groundswell Origins during the rebranding process, providing input on brand positioning and patient communication. Conducted weekly online meetings with the external marketing team to align goals and review campaign performance. Optimized staff scheduling to boost production efficiency, achieving a 30% increase in productivity. Supported targeted marketing campaigns to boost patient retention and engagement. Acted as liaison between management and staff and managed CRM, social media, and patient communications; oversaw invoicing and financial transactions to support accuracy.

Retail Strategist & Founder at Farmaquick

August 1, 2023 - Present

Designed end-to-end business model including value proposition, store layout, product architecture, customer journey, and brand identity. Led merchandising standards and color-coded category navigation to create a modern shopping experience. Implemented layout improvements to optimize product flow and increase conversion. Developed Farmaquick brand from concept to execution, including naming and identity. Integrated technology such as Scan & Go and digital price tags to elevate convenience and engagement. Supported marketing campaigns with merchandising strategies ensuring alignment with brand objectives.

Merchandiser at Brand Momentum

June 1, 2024 - November 1, 2024

Coordinated merchandising improvements with department teams to enhance product visibility. Supported seasonal marketing campaigns through targeted display updates and product re-arrangements.

Marketing Project Manager – Retail Specialist at Farma365 Farmacia Alsel S.C.S

March 1, 2019 - November 1, 2023

Led expansion from 3 to 18 stores in 4 years by optimizing layouts, inventory clustering, and standardizing processes. Managed cross-functional teams and opened/renovated locations, including staff training. Developed and implemented a Customer Journey Map based on market research to improve satisfaction. Analyzed KPIs including NPS and customer surveys. Led product launches and exhibitions, driving foot traffic and aligning marketing strategies with customer insights.

Retail Pharmacy Manager at Farma365 Farmacia Alsel S.C.S

April 1, 2016 - February 1, 2019

Oversaw category management for a pharmacy network, optimizing product assortment across locations. Monitored inventory levels and turnover; implemented OpenCatman for inventory control and planogram execution, resulting in a 27.6% YoY sales increase (2018-2019). Led vendor negotiations with suppliers such as Takeda, GSK, AstraZeneca, and others in the pharmaceutical sector.