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Hi there! I’m Tatianna, a rising media management and strategy professional with hands-on experience in brand direction, social media listening, and analytics-driven campaigns. I love turning audience insights into engaging content and measurable results while collaborating with teams to bring creative ideas to life. Currently, I contribute to on-site promotions, social listening projects, and brand identity initiatives with university media properties. I’m passionate about building communities, telling stories, and growing impact through data-informed decisions.…Hi there! I’m Tatianna, a rising media management and strategy professional with hands-on experience in brand direction, social media listening, and analytics-driven campaigns. I love turning audience insights into engaging content and measurable results while collaborating with teams to bring creative ideas to life. Currently, I contribute to on-site promotions, social listening projects, and brand identity initiatives with university media properties. I’m passionate about building communities, telling stories, and growing impact through data-informed decisions.

Tatianna Samuel

Brand Strategist, Social Media Manager, Brand Designer, +2

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Hi there! I’m Tatianna, a rising media management and strategy professional with hands-on experience in brand direction, social media listening, and analytics-driven campaigns. I love turning audience insights into engaging content and measurable results while collaborating with teams to bring creative ideas to life. Currently, I contribute to on-site promotions, social listening projects, and brand identity initiatives with university media properties. I’m passionate about building communities, telling stories, and growing impact through data-informed decisions.…Hi there! I’m Tatianna, a rising media management and strategy professional with hands-on experience in brand direction, social media listening, and analytics-driven campaigns. I love turning audience insights into engaging content and measurable results while collaborating with teams to bring creative ideas to life. Currently, I contribute to on-site promotions, social listening projects, and brand identity initiatives with university media properties. I’m passionate about building communities, telling stories, and growing impact through data-informed decisions.

Available to hire

Hi there! I’m Tatianna, a rising media management and strategy professional with hands-on experience in brand direction, social media listening, and analytics-driven campaigns. I love turning audience insights into engaging content and measurable results while collaborating with teams to bring creative ideas to life.

Currently, I contribute to on-site promotions, social listening projects, and brand identity initiatives with university media properties. I’m passionate about building communities, telling stories, and growing impact through data-informed decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Promotions Assistant at 95.3 GHQ

August 1, 2025 - Present

Work on location at station promotions, including university events, athletic games, and remote broadcasts; assist with transportation, setup, and breakdown of promotional and broadcast equipment; photograph events and monitor social media analytics through Meta Business Suite.

Social Media Researcher at UF Atlas Lab

August 1, 2025 - Present

Utilize analytics platforms (Talkwalker and Brandwatch) to collect and analyze social media data for client projects; support and facilitate training sessions and workshops on social media listening methodologies.

Brand Director at Lavender Media Productions

March 1, 2025 - Present

Lead the development of Lavender Media Productions’ brand identity by creating a style guide for social media and promotional materials; initiate partnerships with student organizations to promote events and content.

Data Analyst (2025) at UF Orange & Blue Film Festival

August 1, 2024 - June 1, 2025

Utilized Meta Business Suite to assess content performance and pitch content strategies, contributing to a 63% increase in submissions from the previous festival year.

Outreach Coordinator (2024) at UF Orange & Blue Film Festival

August 1, 2024 - Present

Acted as the main liaison for schools and filmmakers in the submission process, contributing to a 63% increase in submissions from the previous festival year.