Graphic designer with 18+ years of experience optimizing visual communication for design departments across public sector and private clients. Known for creating consistent, user-centric experiences and strengthening corporate identity systems through strong design thinking, attention to detail, and problem-solving. Experienced in branding, corporate identity, UX/UI design, marketing and social media design, with leadership roles coordinating design teams and delivering on-brand materials across large LATAM operations.…

Tatiana Rayman

Graphic designer with 18+ years of experience optimizing visual communication for design departments across public sector and private clients. Known for creating consistent, user-centric experiences and strengthening corporate identity systems through strong design thinking, attention to detail, and problem-solving. Experienced in branding, corporate identity, UX/UI design, marketing and social media design, with leadership roles coordinating design teams and delivering on-brand materials across large LATAM operations.…

Available to hire

Graphic designer with 18+ years of experience optimizing visual communication for design departments across public sector and private clients. Known for creating consistent, user-centric experiences and strengthening corporate identity systems through strong design thinking, attention to detail, and problem-solving.

Experienced in branding, corporate identity, UX/UI design, marketing and social media design, with leadership roles coordinating design teams and delivering on-brand materials across large LATAM operations.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Volunteer Graphic Designer at TECHO (Housing and Habitat)
January 1, 2023 - Present
Volunteer contributions in design and communications for housing initiatives.
UX/UI Designer (Coderhouse) at Coderhouse Online School
February 1, 2022 - Present
Head teacher for a graphic design course. Leads online classes with 100+ students worldwide using Zoom and the Coderhouse platform. Transforms the remote learning experience, devising practical teaching methods that improve comprehension for people new to design.
Head Teacher - Graphic Design Course at Coderhouse Online School
February 1, 2022 - Present
Leading online graphic design courses with 100+ students worldwide; Transforming the way students learn design in a remote environment; Developing engaging teaching methods for people new to the design field.
Senior Graphic Designer & UX/UI Designer at Ray Branding Studio
December 1, 2019 - Present
Executing projects for clients from USA, Spain, Chile, Uruguay, Mexico, Argentina. Creating strong and consistent corporate identities that stand out in the market. Designing logos. Understanding user behavior to create seamless, user-centric experiences. Developing projects from digital to print for Directv Latin America.
Volunteer Graphic Designer at Fundation SI (Social Inclusion)
January 1, 2019 - Present
Ongoing volunteer work in social inclusion programs.
Coordinate of the Design Department (Public Sector)
March 1, 2016 - December 31, 2019
Led a design team (5 graphic designers) and coordinated decision-making regarding design within the Ministry for multiple secretariats and state companies. Verified correct use of corporate identity to ensure consistent visual communication, modernized internal processes, and advised employees and team leaders on delivering brand-consistent materials.
Coordinator of the Design Department (Public Sector) at Ministry of Buenos Aires (Public Sector)
March 1, 2016 - December 31, 2019
Leading the design team (5 graphic designers) and guiding decision-making for design in the Ministry (6 secretaries and 4 state companies). Verifying correct use of corporate identity and modernizing processes with employees and team leaders.
Coordinator of the Design Department (Public Sector) at Ministry / Public Sector
March 1, 2016 - December 1, 2019
Led the design team (5 graphic designers); Decision-making regarding design in the Ministry (6 secretaries and 4 state companies); Verified correct use of the Corporate Identity to achieve consistent visual communication; Modernized processes and advised employees and team leaders; Coordinated the First National Meeting of Mayors.
Senior Graphic Designer at Secretary of Tourism of Buenos Aires
July 1, 2015 - February 1, 2016
Collaborated with content creators for digital channels; designed the Buenos Aires map for international tourism; developed graphic materials for social campaigns for the city.
Senior Graphic Designer at TodoModa - Visión 101 (Central Office)
May 1, 2013 - June 30, 2014
Developing packaging designs, visual merchandising and in-store design; advising staff for LATAM across 800+ stores; improving sets for photo sessions and recommending suppliers.
Senior Graphic Designer at Todomoda - Visión 101
May 1, 2013 - June 1, 2014
Developed packaging designs, visual merchandising and store design; Advised employees and team leaders for LATAM; Coordinated graphic materials across 800+ stores; Improved photo shoot setups indoors.
Consultant. Graphic Designer at Argentinos Juniors - Diego A. Maradona Stadium - Museum
September 1, 2012 - December 31, 2015
Supported the marketing department with editorial design, social media, and digital design. Restored photographic museum archive and performed digital retouching using Photoshop and Lightroom. Suggested, implemented, and maintained graphic visual communication and modernized design processes to professionalize the area.
Graphic Designer (Consultant) at Argentinos Juniors – Diego A. Maradona Stadium Museum
September 1, 2012 - December 31, 2015
Designing for Marketing department (editorial design, social media, digital design); restoring the photographic museum archive; digital retouching; suggesting, implementing and maintaining graphic visual communication; modernizing design processes.
Consultant / Graphic Designer at Argentinos Juniors. Diego A. Maradona Stadium - Museum
September 1, 2012 - December 1, 2015
Designed for Marketing (Editorial Design, Social Media, Digital design); Restored the photographic museum archive; Digital retouching using Photoshop and Lightroom; Suggested, implemented and maintained graphic visual communication; Modernized design processes to professionalize the area.
Senior Graphic Designer for Chevallier KZN Producer at Chevallier KZN Producer
March 1, 2012 - May 31, 2013
Worked for the marketing department producing packaging design, editorial design, and merchandising.
Senior Graphic Designer at Chevallier KZN Producer
March 1, 2012 - May 1, 2013
Designed marketing materials (packaging, editorial, merchandising); Advised on marketing materials and production methods; Improved sets for indoor photo sessions.
Motion Graphic Designer / Bluehat Producer (Global Brand) at Unilever TV Channel
February 1, 2011 - September 30, 2017
Designed motion graphics using Illustrator and After Effects, maintaining consistent visual communication for Unilever offices in Buenos Aires. Developed graphic materials for Unilever offices in Buenos Aires and supported ongoing channel design needs.
Motion Graphic Designer at Bluehat Producer
February 1, 2011 - September 1, 2017
Designed motion graphics using Illustrator and After Effects; ensured consistent visual communication for Unilever offices in Buenos Aires; developed graphic materials for digital and print across brand campaigns.
Graphic Designer at Steinbranding Design Studio
May 1, 2007 - September 30, 2010
Designing promos for Hallmark Channel; creating corporate identity and signage; designing for Zvartnots Armenia Airports, Argentina 2000 and Carrasco International Airport, Uruguay; designing presentations.
Semi Senior Graphic Designer at Steinbranding Design Studio
May 1, 2007 - September 1, 2010
Designed for Hallmark Channel promos; Created corporate identities and signage for major airports; Designed presentations.
Volunteer Graphic Designer at Amia (Equality. Solidarity)
January 1, 1995 - Present
Volunteer involvement with equality and solidarity initiatives.

Education

Diploma Certificate in UX Research at University of Belgrano
January 1, 2023 - January 12, 2026
Postgraduate Course in Corporate Identity at University of Buenos Aires
March 1, 2012 - December 20, 2012
Graphic Design Degree at University of Buenos Aires
August 1, 2004 - July 20, 2011
Diploma Certificate in UX Research at University of Belgrano
January 1, 2023 - January 1, 2023
Thesis: Reinvent yourself or disappear. Brand challenges in the new era. at University of Buenos Aires
March 1, 2012 - December 31, 2012
Graphic Designer at University of Buenos Aires
August 1, 2004 - July 31, 2011
UX Research Scholarship (DIPLOMA) at University of Belgrano
January 1, 2023 - December 31, 2023
Postgraduate Course Specialization in Corporate Identity at University of Buenos Aires
March 1, 2012 - December 31, 2012
Master/Thesis (Brand challenges thesis) at University of Buenos Aires
January 1, 2012 - December 31, 2012
Graphic Design (Scholarship - Best students) at University of Buenos Aires
August 1, 2004 - July 31, 2011
UX/UI Design (Scholarship) at Coderhouse
August 20, 2019 - December 20, 2020

Qualifications

Diploma Certificate in UX Research
January 1, 2023 - January 12, 2026
Postgraduate Course in Corporate Identity
March 1, 2012 - December 20, 2012
Diploma Certificate in UX Research
January 1, 2023 - January 1, 2023
Thesis: Reinvent yourself or disappear. Brand challenges in the new era.
March 1, 2012 - December 31, 2012
Graphic Designer (Degree)
August 1, 2004 - July 31, 2011
Diploma in UX Research (Scholarship 75%)
January 1, 2023 - December 31, 2023
Postgraduate Course Specializes in Corporate Identity (Scholarship 100%, Best students)
March 1, 2012 - December 31, 2012

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Other, Government, Non-Profit Organization

Skills

Experience Level