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I'm Tatum Mckee, a dynamic Director of SEO with 7+ years of experience leading teams to achieve substantial organic growth, including boosting monthly traffic from 400K to 2.5M+ across health & wellness sites. I specialize in product-led SEO, on-page, off-page, and technical SEO, and I leverage AI tools to improve team efficiency. I thrive when partnering with Product, UX, and Engineering to optimize user experience and protect revenue through algorithm changes.…I'm Tatum Mckee, a dynamic Director of SEO with 7+ years of experience leading teams to achieve substantial organic growth, including boosting monthly traffic from 400K to 2.5M+ across health & wellness sites. I specialize in product-led SEO, on-page, off-page, and technical SEO, and I leverage AI tools to improve team efficiency. I thrive when partnering with Product, UX, and Engineering to optimize user experience and protect revenue through algorithm changes.

Tatum Mckee

SEO Expert, Content Strategist, Conversion Rate Optimization Expert, +1

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I'm Tatum Mckee, a dynamic Director of SEO with 7+ years of experience leading teams to achieve substantial organic growth, including boosting monthly traffic from 400K to 2.5M+ across health & wellness sites. I specialize in product-led SEO, on-page, off-page, and technical SEO, and I leverage AI tools to improve team efficiency. I thrive when partnering with Product, UX, and Engineering to optimize user experience and protect revenue through algorithm changes.…I'm Tatum Mckee, a dynamic Director of SEO with 7+ years of experience leading teams to achieve substantial organic growth, including boosting monthly traffic from 400K to 2.5M+ across health & wellness sites. I specialize in product-led SEO, on-page, off-page, and technical SEO, and I leverage AI tools to improve team efficiency. I thrive when partnering with Product, UX, and Engineering to optimize user experience and protect revenue through algorithm changes.

Available to hire

I’m Tatum Mckee, a dynamic Director of SEO with 7+ years of experience leading teams to achieve substantial organic growth, including boosting monthly traffic from 400K to 2.5M+ across health & wellness sites.

I specialize in product-led SEO, on-page, off-page, and technical SEO, and I leverage AI tools to improve team efficiency. I thrive when partnering with Product, UX, and Engineering to optimize user experience and protect revenue through algorithm changes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Director, SEO at Pillar4 Media

February 1, 2024 - January 1, 2026

Own end-to-end SEO strategy and roadmap for 3 flagship owned-and-operated health & wellness sites across Technical SEO, Content, and Digital PR. Led a team of 8; achieved a 70% increase in organic traffic and improved engagement. Managed multi-channel growth programs across content systems, platform optimization, and authority-building initiatives, scaling flagship properties from 400K to 2.5M+ monthly users while protecting revenue during algorithm and platform volatility. Built and executed a technical SEO roadmap to improve site health (CWV), crawlability, and indexation; increased visibility across priority landscapes. Led experiments (A/B tests, template and on-page optimizations) to improve rankings, crawl efficiency, conversion outcomes, and user experience. Drove cross-functional execution with Product/UX, Editorial, PR, Revenue, Engineering and executive leadership to align SEO with business priorities. Leveraged AI and automation tools to improve team efficiency by over 25%.

Senior Associate, SEO at Pillar4 Media

September 1, 2021 - July 1, 2024

Led technical SEO audits and implementations (indexation, internal linking, Core Web Vitals, templates) in partnership with UX and Engineering. Built category and content strategies informed by keyword research, intent mapping, and competitive analysis. Defined and implemented OKRs to focus the roadmap; scaled mattressclarity.com from 300k to 1.5M+ monthly visitors. Led and developed a team of 5-7; set OKRs, workflows, QA standards, and reporting cadences. Supported authority growth initiatives with PR/digital PR partners to improve off-page signals.

Search Engine Optimization Analyst at Red Ventures

August 1, 2019 - September 1, 2021

Managed on-page and technical SEO initiatives across site sections, improved crawlability, internal linking, and content quality signals. Performed keyword research, SERP analysis, and opportunity sizing to prioritize the highest-impact initiatives. Tracked performance in analytics and search tools; delivered actionable insights to stakeholders.