I am a Creative Social Media and Content Manager with over 7 years of experience leading content strategy, influencer marketing, community building, and brand storytelling across UK, EU and global markets. Alongside my corporate career, I am also an established content creator and UGC specialist, having partnered with over 300 brands to create authentic, high-performing content across various sectors. I believe life is too short to spend it doing work you don’t genuinely enjoy.

I am a Creative Social Media and Content Manager with over 7 years of experience leading content strategy, influencer marketing, community building, and brand storytelling across UK, EU and global markets. Alongside my corporate career, I am also an established content creator and UGC specialist, having partnered with over 300 brands to create authentic, high-performing content across various sectors. I believe life is too short to spend it doing work you don’t genuinely enjoy.

Available to hire

I am a Creative Social Media and Content Manager with over 7 years of experience leading content strategy, influencer marketing, community building, and brand storytelling across UK, EU and global markets. Alongside my corporate career, I am also an established content creator and UGC specialist, having partnered with over 300 brands to create authentic, high-performing content across various sectors. I believe life is too short to spend it doing work you don’t genuinely enjoy.

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Work Experience

Global Social Media Manager at Clarks Shoes
September 1, 2025 - Present
Lead global organic social strategy, content creation and influencer marketing across channels with a combined audience of over 9 million followers. Develop and execute social-first campaigns across multiple platforms, creating engaging content and managing influencer partnerships.
Social Media Manager at Elements Boutique Spa
January 1, 2023 - January 1, 2024
Managed social media, content creation and digital marketing across a luxury spa and hospitality brand. Built strong relationships with influencers to support business objectives.
Senior Social Media Manager (Content, Influencer and Community) at Ergobaby Europe
March 1, 2022 - September 1, 2025
Led organic social strategy across UK and EU social media accounts, delivering market-specific content that strengthened brand awareness and engagement. Managed influencer marketing and community advocacy.
Brand Marketing Lead at Family Adventures Group
January 1, 2022 - January 1, 2023
Led social media and marketing activity across two soft play centres and five childcare settings. Planned and created content calendars and community engagement strategies.
Content Creator - UGC Specialist at Freelance
January 1, 2020 - Present
Partnered with over 300 brands to create high performing user-generated content and developed expertise in authentic brand storytelling.
Store Operations Manager - South West at Costa Coffee
January 1, 2008 - January 1, 2022
Oversaw store operations across the South West. Focused on people development and operational excellence.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services