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Digital marketing specialist with 3+ years building content-driven, cross-platform campaigns for B2B and B2C audiences. Skilled in social media strategy, content calendars, copywriting, email communications, WordPress management, and Canva/Adobe design—focused on measurable engagement and reach growth. I own campaigns end to end (strategy, production, publishing, and performance reporting) independently or with cross-functional teams. I translate technical topics into clear, on-brand messaging while maintaining integrity, clarity, and strong brand alignment with customer needs.…Digital marketing specialist with 3+ years building content-driven, cross-platform campaigns for B2B and B2C audiences. Skilled in social media strategy, content calendars, copywriting, email communications, WordPress management, and Canva/Adobe design—focused on measurable engagement and reach growth. I own campaigns end to end (strategy, production, publishing, and performance reporting) independently or with cross-functional teams. I translate technical topics into clear, on-brand messaging while maintaining integrity, clarity, and strong brand alignment with customer needs.

Tatyana Butler

Digital Marketer, Social Media Manager, Content Strategist, +1

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Digital marketing specialist with 3+ years building content-driven, cross-platform campaigns for B2B and B2C audiences. Skilled in social media strategy, content calendars, copywriting, email communications, WordPress management, and Canva/Adobe design—focused on measurable engagement and reach growth. I own campaigns end to end (strategy, production, publishing, and performance reporting) independently or with cross-functional teams. I translate technical topics into clear, on-brand messaging while maintaining integrity, clarity, and strong brand alignment with customer needs.…Digital marketing specialist with 3+ years building content-driven, cross-platform campaigns for B2B and B2C audiences. Skilled in social media strategy, content calendars, copywriting, email communications, WordPress management, and Canva/Adobe design—focused on measurable engagement and reach growth. I own campaigns end to end (strategy, production, publishing, and performance reporting) independently or with cross-functional teams. I translate technical topics into clear, on-brand messaging while maintaining integrity, clarity, and strong brand alignment with customer needs.

Available to hire

Digital marketing specialist with 3+ years building content-driven, cross-platform campaigns for B2B and B2C audiences. Skilled in social media strategy, content calendars, copywriting, email communications, WordPress management, and Canva/Adobe design—focused on measurable engagement and reach growth.

I own campaigns end to end (strategy, production, publishing, and performance reporting) independently or with cross-functional teams. I translate technical topics into clear, on-brand messaging while maintaining integrity, clarity, and strong brand alignment with customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

TikTok

Intermediate

Facebook Ads

Intermediate

SEO

Intermediate

Work Experience

Freelance Digital Marketing Consultant at Social Motive Marketing

January 1, 2023 - Present

Managed social media strategy, content calendars, and brand messaging for small-business and creator clients across Instagram, Facebook, TikTok, and LinkedIn. Led a brand repositioning and social media overhaul for a published author (Nina Evans LLC), increasing Instagram and Facebook reach by 70% within one year through storytelling, email, and social tactics. Built website and social campaign strategy for a Houston therapy center (A Million Solutions) aligned to the needs of families seeking clinical services. Owned WordPress site management for client and personal properties, including content updates, plugin/core maintenance, malware cleanup, and security hardening.

Marketing Specialist at Astec Industries / Elgin Separation Solutions

May 1, 2022 - Present

Developed and executed digital marketing strategies across social, web, and email, increasing engagement by 15% within six months. Produced multimedia content for web, print, video, and social using Canva and Adobe Creative Suite to support product launches and internal communications. Translated technical and operational information into clear, on-brand marketing copy across digital and traditional channels. Partnered with leadership, designers, and developers to keep messaging consistent across email, website, and video, and edited content for clarity, tone, and brand compliance ahead of publication.