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Hi there! I'm Taylor Herrera, a Growth, Creator Partnerships, and Social Media Strategist based in San Diego. I bring 5+ years of experience spanning creator marketing, audience growth, community building, and partnership development, working with beauty, lifestyle, tech, and consumer brands to amplify reach and engagement. In my day-to-day, I partner with brands and creators to design high-impact campaigns, recruit and onboard top talent, and execute end-to-end initiatives from outreach to reporting. I love staying ahead of social media trends and collaborating cross-functionally to align creator programs with business goals, while helping biotech clients connect with their audiences.…Hi there! I'm Taylor Herrera, a Growth, Creator Partnerships, and Social Media Strategist based in San Diego. I bring 5+ years of experience spanning creator marketing, audience growth, community building, and partnership development, working with beauty, lifestyle, tech, and consumer brands to amplify reach and engagement. In my day-to-day, I partner with brands and creators to design high-impact campaigns, recruit and onboard top talent, and execute end-to-end initiatives from outreach to reporting. I love staying ahead of social media trends and collaborating cross-functionally to align creator programs with business goals, while helping biotech clients connect with their audiences.

Taylor Herrera

Content Creator, Social Media Manager, Influencer Marketing Manager, +2

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Hi there! I'm Taylor Herrera, a Growth, Creator Partnerships, and Social Media Strategist based in San Diego. I bring 5+ years of experience spanning creator marketing, audience growth, community building, and partnership development, working with beauty, lifestyle, tech, and consumer brands to amplify reach and engagement. In my day-to-day, I partner with brands and creators to design high-impact campaigns, recruit and onboard top talent, and execute end-to-end initiatives from outreach to reporting. I love staying ahead of social media trends and collaborating cross-functionally to align creator programs with business goals, while helping biotech clients connect with their audiences.…Hi there! I'm Taylor Herrera, a Growth, Creator Partnerships, and Social Media Strategist based in San Diego. I bring 5+ years of experience spanning creator marketing, audience growth, community building, and partnership development, working with beauty, lifestyle, tech, and consumer brands to amplify reach and engagement. In my day-to-day, I partner with brands and creators to design high-impact campaigns, recruit and onboard top talent, and execute end-to-end initiatives from outreach to reporting. I love staying ahead of social media trends and collaborating cross-functionally to align creator programs with business goals, while helping biotech clients connect with their audiences.

Available to hire

Hi there! I’m Taylor Herrera, a Growth, Creator Partnerships, and Social Media Strategist based in San Diego. I bring 5+ years of experience spanning creator marketing, audience growth, community building, and partnership development, working with beauty, lifestyle, tech, and consumer brands to amplify reach and engagement.

In my day-to-day, I partner with brands and creators to design high-impact campaigns, recruit and onboard top talent, and execute end-to-end initiatives from outreach to reporting. I love staying ahead of social media trends and collaborating cross-functionally to align creator programs with business goals, while helping biotech clients connect with their audiences.

Skills

TikTok

Instagram

Experience Level

TikTok

Expert

Instagram

Expert

Language

English

Fluent

Work Experience

Community Manager / Influencer Marketing at Flip Los Angeles

November 1, 2023 - February 1, 2025

Managed creator acquisition and influencer marketing initiatives, recruiting, onboarding, and activating 100+ creators to drive platform growth, content production, and user engagement. Built and maintained long-term creator relationships through coaching, performance feedback, education, and community support to improve retention and campaign performance. Executed end-to-end creator campaigns, including creator sourcing, outreach, negotiations, content strategy, performance tracking, reporting, and budget management. Planned and executed community activations, creator events, and partnership initiatives to increase brand awareness, creator participation, and user acquisition. Collaborated cross-functionally with marketing, product, and growth teams to align creator programs with business objectives and platform growth goals. Monitored creator trends, platform behavior, and emerging social media opportunities to identify scalable growth initiatives and improve campaign effectiveness.

Account Manager / Recruiter at Bio Phase

January 1, 2021 - November 1, 2023

Managed 5+ client accounts in biotech/pharma, ensuring hiring goals and timelines were met through proactive communication and regular progress reporting. Acted as primary point of contact between clients and candidates, handling relationship management, expectation setting, and conflict resolution. Delivered 90%+ placement success rate through tailored recruitment strategies, regular reporting, and proactive client communication. Recruited, vetted, and placed top biotech candidates, ensuring strong client satisfaction and long-term partnerships.

Social Media Content Creator at Independent / Self-employed

January 1, 2020 - Present

Built and managed a personal brand across TikTok, Instagram, and other social platforms, growing an audience of 250,000+ followers through content strategy, trend identification, and community engagement. Created and executed content across beauty, lifestyle, and creator-focused niches, including branded campaigns, UGC, live streams, and TikTok Shop activations. Partnered with 50+ brands to develop high-performing campaigns that increased brand awareness, engagement, and sales. Analyzed platform trends, audience behavior, and content performance to inform growth strategy and engagement across short-form video platforms. Managed end-to-end brand partnerships, including outreach, negotiations, creative development, campaign execution, reporting, and relationship management.

Sales Associate at Cardea Bio Inc.

May 1, 2019 - May 1, 2020

Built 500+ qualified biotech leads and created Salesforce business verticals for three units. Conducted 100+ cold calls to generate high-quality opportunities for account managers. Presented data insights from A/B tests to inform sales strategy and decision-making.