Available to hire
I’m Taylor Shin, a digitally savvy marketing professional with 4+ years of experience in client operations, project coordination, and brand communications across advertising, consumer goods, financial services, and media. I connect strategy with creative execution and use data-driven insights to improve audience engagement and performance. I’m passionate about translating complex goals into clear plans, strong stakeholder collaboration, and measurable results.
I’m open to roles in Account Management, marketing strategy, campaign execution, brand communications, and partnerships—where I can tell compelling stories, drive collaborative execution, and deliver operational clarity across fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Media Client Operations Coordinator at Dentsu Media
September 1, 2025 - October 6, 2025Managed fiscal-year media budgeting and campaign operations for premium clients, overseeing $10M+ in total media spend across digital, OOH, radio, social, and broadcast channels. Approved and executed 50+ SOWs/MPAs annually, ensuring strategic alignment, financial accuracy, and brand integrity. Strengthened client relationships through structured cadence meetings, translating financial data into actionable insights and aligning budgets with brand strategy.
Media Client Operations Coordinator at Dentsu Media
September 1, 2025 - October 6, 2025Managed over $10M in annual media spend across digital, OOH, radio, social, and broadcast for premium clients (Hermès, Shiseido, Ascensia, GSEB, Xplore, H&R Block). Approved and executed 50+ SOWs/MPAs annually, each $1M+ per media buy, ensuring strategic alignment and brand integrity. Led cadence meetings to translate campaign performance into actionable insights, aligning budgets with future activations and partnerships. Collaborated with media planning, finance, and operations to ensure campaigns adhered to brand strategy, calendars, launches, and product rollouts. Ensured investments reflected brand priorities and audience goals, contributing to improved resonance and brand lift across luxury and consumer verticals.
Media Client Operations Coordinator at Dentsu Media
September 1, 2025 - October 6, 2025Managed fiscal-year media budgeting and campaign operations for premium clients (Hermès, Shiseido, Ascensia, GSEB, Xplore, H&R Block), overseeing $10M+ in total media spend across digital, OOH, radio, social, and broadcast channels. Approved and executed 50+ SOWs/MPAs annually, ensuring strategic alignment, financial accuracy, and brand integrity. Led structured cadence meetings to review campaign performance and translate financial data into actionable insights, strengthening client trust and alignment with business goals. Collaborated cross-functionally with media planning, finance, and operations to ensure campaigns were aligned with brand strategy and launches, delivering efficiency and high client satisfaction.
Marketing Co-ordinator at Essity
December 31, 2024 - October 6, 2025Supported digital media CRM campaigns and sponsorships by coordinating with agencies on communications, strategies, and activations. Managed asset creation, customer journey mapping, and social media content, contributing to impactful reporting and strategic insights. Partnered with design teams to boost brand visibility across TSN, theScore, Rogers/Bell Media, Instagram, Facebook, and Twitch, optimizing assets for OLV, native, and display ads. Streamlined TENA brand strategy and communications with PR agencies to increase engagement and retention. Leveraged PowerBI and Nielsen to analyze customer behavior, product categories, and competitors, driving data-informed strategies. Implemented UGC tools (PowerReviews, Bazaarvoice) to improve product ratings and e-commerce conversions. Conducted market research with primary/secondary sources and AI tools (Shelfgram) to optimize product performance.
Digital Production Specialist at Loblaw Digital
December 31, 2024 - October 6, 2025Led bilingual English/French campaigns, delivering QA accuracy and strong storytelling pre-launch. Developed and executed a comprehensive brand strategy for a major client, achieving a 15% increase in brand awareness and engagement through data-driven content performance insights. Built and maintained relationships with clients, design, copywriting, merchandising, and brand teams to ensure campaigns aligned with business goals. Created and optimized digital content and journeys using CMS to drive engagement and conversions on Loblaw’s eCommerce platforms. Oversaw content delivery using Excel, Jira, and Slack to ensure on-time launches and performance targets.
Marketing Coordinator at Essity
January 1, 2024 - October 6, 2025Supported digital media CRM campaigns and sponsorships, managed asset creation, customer journey mapping, and social media content. Collaborated with PR and media agencies to optimize assets across platforms, and leveraged data tools (PowerBI, Nielsen) to drive data-informed strategies and SEO improvements.
Digital Production Specialist at Loblaw Digital
January 1, 2024 - October 6, 2025Developed and executed bilingual English/French campaigns for major brands, increasing brand awareness and engagement. Built and maintained strong client relationships, coordinated with design, copywriting, merchandising, and brand teams, and optimized digital content and customer journeys using CMS, Excel, Jira, and Slack.
Marketing Co-ordinator at Essity
January 1, 2024 - October 6, 2025Supported digital media CRM campaigns and sponsorships, coordinating with digital marketing agencies to manage communications and brand activations. Managed asset creation, customer journey mapping, and social media content; partnered with design teams to enhance brand visibility across TSN, theScore, Rogers, Bell Media, Instagram, Facebook, and Twitch, optimizing assets for OLV, native, and interactive display ads. Led bilingual (English/French) campaigns, increased brand engagement and conversions, and leveraged data platforms (PowerBI, Nielsen) to analyze behavior, driving data-informed strategies and improved e-commerce performance. Implemented user-generated content tools to improve product ratings and conversions.
Digital Production Specialist at Loblaw Digital
January 1, 2024 - October 6, 2025Developed and executed brand strategies for major client campaigns, leveraging data-driven analytics to track content performance and optimize ongoing marketing initiatives. Built and maintained relationships across client, design, copywriting, merchandising, and brand teams to ensure campaigns were effectively executed and aligned with business goals. Managed digital content journeys and CMS-driven assets to drive engagement and conversions on Loblaw’s eCommerce platforms; oversaw content delivery using Excel, Jira, and Slack to ensure timely launches and performance targets were met.
Business Effectiveness Analyst, Digital Strategy & Innovation at CIBC
December 31, 2023 - October 6, 2025Managed strategic project portfolios including KPIs, metrics, financials, and reporting. Coordinated ED&I internal/external communications and collaborated cross-functionally to gather requirements and identify operational improvements. Analyzed enterprise digital project costs and allocations to guide budget planning. Contributed to employee engagement and NPS through ED&I communications and sponsorships (e.g., Canada Soccer).
Business Effectiveness Analyst, Digital Strategy & Innovation at CIBC
January 1, 2023 - October 6, 2025Executed business management of strategic projects including KPIs, metrics, financials, and reporting. Analyzed cross-functional requirements, supported ED&I communications, and guided budget planning for the Enterprise Digital portfolio, contributing to cost and time-to-market improvements.
Business Effectiveness Analyst, Digital Strategy & Innovation at CIBC
January 1, 2023 - October 6, 2025Managed strategic projects including KPIs, metrics, financials, and reporting. Coordinated with cross-functional teams to capture requirements and identify operational gaps. Analyzed enterprise digital portfolio costs and allocations to guide budgeting, while contributing to ED&I communications and events, improving employee engagement and NPS. Recognized with multiple CIBC awards for creativity and collaboration.
Digital Product Marketing Analyst (Intern) at Loblaw Limited: PC Financial
December 31, 2022 - October 6, 2025Supported Product Management and Marketing to develop up to 10 weekly promotional offers for the PC Optimum program. Launched and tracked digital campaigns, updated CMS, and supported Agile sprint planning. Served on Leadership Committee and mentored co-ops. Conducted market research to optimize the end-to-end client journey, driving a projected 40% website conversion increase.
Digital Product Marketing Analyst (Intern) at Loblaw Limited: PC Financial
January 1, 2022 - October 6, 2025Partnered with Product Management and Marketing to develop up to 10 promotional offers weekly. Managed CMS content updates, tracked KPIs, and supported Agile sprint processes. Aided in market research to optimize website conversion and user experience.
Digital Product Marketing Analyst (Intern) at Loblaw Limited: PC Financial
January 1, 2022 - October 6, 2025Supported the Marketing/Product team to develop up to 10 promotional offers weekly for the PC Optimum program. Coordinated content management initiatives, launched digital marketing campaigns, tracked KPIs, and reported findings to senior leadership. Participated in Agile sprint planning, monitored progress, and ensured CMS accuracy. Advised sales on policies and promotions to drive revenue and retention.
Marketing & Project Coordinator (Co-op) at CGI
December 31, 2021 - October 6, 2025Facilitated client deliverables and weekly governance meetings to review project portfolio and account management. Produced marketing materials for COVID event campaigns and conducted A/B testing to optimize performance before launch.
Marketing & Project Coordinator (Co-op) at CGI
January 1, 2021 - October 6, 2025Facilitated administration of client and project deliverables, led weekly governance meetings, and produced marketing materials for COVID event campaigns. Conducted A/B testing to optimize performance prior to launch.
Marketing & Project Coordinator (Co-op) at CGI
January 1, 2021 - October 6, 2025Facilitated administration of client deliverables, led weekly governance meetings to review project portfolio, and produced marketing materials for COVID event campaigns. Executed A/B testing to optimize performance prior to launch. Recognized with CGI awards for performance in client partnership management and quality control.
Senior Marketing Advisor at Women in Leadership, TMU
December 31, 2020 - October 6, 2025Led a 5-member team in planning and executing all marketing campaigns for the student organization. Designed content for social media and monitored performance. Tripled membership and secured partners, industry professionals, and delegates for the annual conference.
Business Analyst & B2B Marketing Coordinator (Co-op) at GS1 Canada
December 31, 2020 - October 6, 2025Conducted qualitative and quantitative market research to influence marketing direction. Compiled data from primary/secondary sources to inform business decisions. Created client materials including sell sheets, decks, and social content to support storytelling.
Senior Marketing Advisor at Women in Leadership, TMU
January 1, 2020 - October 6, 2025Led a marketing team to plan and execute campaigns, designed content for social channels, and grew membership while securing partners and delegates for annual conference.
Business Analyst & B2B Marketing Coordinator (Co-op) at GS1 Canada
January 1, 2020 - October 6, 2025Conducted qualitative and quantitative market research to influence marketing direction and business decisions. Compiled data from primary and secondary sources to support data-driven decisions and created client materials including sell sheets and decks.
Senior Marketing Advisor at Women in Leadership, TMU
January 1, 2020 - October 6, 2025Led a 5-member team in planning and executing all marketing campaigns for the student organization. Designed social content, tripling membership and securing partners; recruited industry professionals and delegates for the annual conference.
Business Analyst & B2B Marketing Coordinator (Co-op) at GS1 Canada
January 1, 2020 - October 6, 2025Conducted qualitative and quantitative market research to inform marketing direction and business decisions. Compiled data from primary and secondary sources for data-driven decisions; created client materials including sell sheets, decks, and social content to support storytelling.
Sales Lead at Oak + Fort
December 31, 2018 - October 6, 2025Increased sales and customer retention by 10% through product knowledge, customer relationship building, and maintaining strong client satisfaction. Managed merchandise shipments, deliveries, and inventory operations; coordinated with vendors for timely deliveries.
Sales Lead at Oak + Fort
January 1, 2018 - October 6, 2025Increased sales and customer retention by 10% through product knowledge, customer insights, and relationship-building. Managed merchandise shipments, inventory, and vendor communications.
Sales Lead at Oak + Fort
January 1, 2018 - October 6, 2025Increased sales and customer retention by 10% through product expertise and client relationship management; managed merchandise shipments and inventory; coordinated with vendors to ensure timely deliveries.
Education
Post-Graduate Diploma at George Brown College
January 1, 2025 - January 1, 2025B.Com in Business Management at Toronto Metropolitan University (TMU)
January 1, 2022 - January 1, 2022Post-Graduate Diploma at George Brown College
January 1, 2025 - October 6, 2025B.Com in Business Management at Toronto Metropolitan University
January 11, 2030 - January 1, 2022Post-Graduate Diploma at George Brown College
January 11, 2030 - January 1, 2025B.Com in Business Management at Toronto Metropolitan University
January 11, 2030 - January 1, 2022Qualifications
Digital Marketing
January 11, 2030 - October 6, 2025Data Analytics
January 11, 2030 - October 6, 2025Data Visualization for Marketers
January 11, 2030 - October 6, 2025Content Marketing: Social Media
January 11, 2030 - October 6, 2025CSPO
January 11, 2030 - October 6, 2025Power of Excel
January 11, 2030 - October 6, 2025Google Ads
January 11, 2030 - October 6, 2025Google Analytics
January 11, 2030 - October 6, 2025Product Management
January 11, 2030 - October 6, 2025Excellence in Leadership
January 11, 2030 - October 6, 2025CSPO
January 11, 2030 - October 6, 2025Digital Marketing Certification
January 11, 2030 - October 6, 2025Data Analytics Certification
January 11, 2030 - October 6, 2025Data Visualization for Marketers
January 11, 2030 - October 6, 2025Content Marketing: Social Media
January 11, 2030 - October 6, 2025Digital Marketing Certification
January 11, 2030 - October 6, 2025Data Analytics Certification
January 11, 2030 - October 6, 2025Data Visualization for Marketers
January 11, 2030 - October 6, 2025Content Marketing: Social Media
January 11, 2030 - October 6, 2025CSPO
January 11, 2030 - October 6, 2025Power of Excel
January 11, 2030 - October 6, 2025Google Ads
January 11, 2030 - October 6, 2025Google Analytics
January 11, 2030 - October 6, 2025Product Management
January 11, 2030 - October 6, 2025Excellence in Leadership
January 11, 2030 - October 6, 2025Industry Experience
Media & Entertainment, Consumer Goods, Financial Services, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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