Digital marketing specialist with 5+ years of experience delivering digital media and social campaigns for global brands including Philips Hue, Adobe, Bayer and Johnson & Johnson. Experienced in campaign strategy, optimisation and reporting across Meta, TikTok, LinkedIn and Google Ads, with an agency background managing complex client accounts across technology, healthcare and education sectors.…

Taylor Pope

Digital marketing specialist with 5+ years of experience delivering digital media and social campaigns for global brands including Philips Hue, Adobe, Bayer and Johnson & Johnson. Experienced in campaign strategy, optimisation and reporting across Meta, TikTok, LinkedIn and Google Ads, with an agency background managing complex client accounts across technology, healthcare and education sectors.…

Available to hire

Digital marketing specialist with 5+ years of experience delivering digital media and social campaigns for global brands including Philips Hue, Adobe, Bayer and Johnson & Johnson. Experienced in campaign
strategy, optimisation and reporting across Meta, TikTok, LinkedIn and Google Ads, with an agency background managing complex client accounts across technology, healthcare and education sectors.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at Traffalgar Group
December 31, 2025 - October 20, 2025
Led influencer campaigns and brand activations for Philips Hue and Wiz Lighting Black Friday campaigns; delivered 1.1M+ impressions for the University of Adelaide’s 150th Anniversary Waitie 100 event; managed creative & studio assets and ensured on-brand, on-time delivery across channels.
Social Media Manager at Channel Ten
December 31, 2020 - October 20, 2025
Managed social media channels and content calendars; planned and executed cross-platform campaigns; partnered with marketing and production teams to optimize messaging and performance.
Social Media Manager at The Brag Media
October 31, 2019 - October 20, 2025
Developed and executed organic and paid social campaigns for music and culture publications; coordinated content calendars, editors, and designers; tracked performance and reported insights.
Social Media Coordinator at UMM Communications
December 31, 2018 - October 20, 2025
Supported social media initiatives across clients; created content calendars; scheduled posts and supported analytics reporting.
Paid Media Specialist at TP Paid Media Platforms
February 28, 2018 - October 20, 2025
Executed paid media campaigns across Meta/Facebook, TikTok, LinkedIn, X/Twitter, and Google Ads; set up tracking, reported performance, and provided optimization recommendations for client growth.
Social Media Manager at Trafalgar Group
January 1, 2023 - January 1, 2025
Led end-to-end paid social campaigns across Meta, TikTok, LinkedIn and Google Ads for global client accounts; shaped campaign strategy, optimized performance and delivered measurable business outcomes across technology, healthcare and education sectors. Delivered 1.1M impressions for the University of Adelaide’s Waitie 100 campaign as part of its 150th anniversary; monitored KPIs, produced reporting, and provided optimization recommendations. Collaborated with creative and production teams to develop high-performing social assets.
Social Media Executive at Trafalgar Group
January 1, 2022 - January 1, 2023
Supported paid media campaign setup, optimization and reporting across Meta and LinkedIn; assisted with social media planning, scheduling and performance analysis.
Social Media Coordinator at Trafalgar Group
January 1, 2021 - January 1, 2022
Designed and produced marketing collateral; managed website updates; social media channels; internal communications to support broader marketing objectives; oversaw day-to-day campaign execution across Meta and LinkedIn; collaborated with creative and production teams to develop high-performing assets.
Social Media Intern / Assistant at BRAG Media
January 1, 2018 - December 31, 2018
Assisted social media campaigns for Logitech, Ultimate Ears, Jaybird, ILVE Appliances and Zonin Prosecco across Facebook, Instagram, Twitter and Pinterest; supported Sony Pictures on campaign photoshoots.
Social Media Intern at UMM Communications
January 1, 2017 - December 31, 2017
Assisted social media campaigns and SEO-related activities; supported influencer campaigns and content creation for multiple clients.

Education

Bachelor of Commerce (Marketing) at University of New South Wales (UNSW)
January 1, 2016 - January 1, 2020
Bachelor of Media (PR & Advertising) at University of New South Wales (UNSW)
January 1, 2016 - January 1, 2020
Bachelor of Commerce (Marketing) at University of New South Wales (UNSW)
January 1, 2016 - January 1, 2020
Bachelor of Media (PR & Advertising) at University of New South Wales (UNSW)
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Software & Internet, Professional Services, Healthcare

Skills

Experience Level