Taylor Spence

Create and manage social media materials for Adobe Live platforms; drive content strategies to grow accounts and achieve quarterly engagement and impression goals. Develop campaigns with influential content creators across multiple Adobe products; coordinate with cross-functional teams; plan and facilitate customer-facing Create Now events; provide daily administrative and business support to two Senior Directors, including scheduling, project coordination, and communications management; coordinate special projects across Community teams.

Lead Generative AI Community Engagement; Creative storytelling; Growth strategy; Content strategy; Social media management; Product marketing; Project management; Content/creator briefing; Social listening; Testing & optimization; Data analytics & insights; Vendor management; Brand strategy; Market research; Strategic planning.

Lead end-to-end marketing across digital, print, and experiential channels for V KG RE G RO UP and Forbes Group Property Management; shape cohesive branding identity and drive recognition through integrated campaigns. Develop and execute multi-channel marketing strategies and content (social media, podcasts, TV ads, agent walkthroughs, Google Business profiles) across Meta, LinkedIn, YouTube, and TikTok. Manage budgets and brand assets at scale, oversee printed materials (EDDMs, postcards, flyers, urgent communications), maximize spend efficiency, and support agent goals within a unified brand framework.