Tay Richards

Provide social media strategy, content marketing, and organic growth support for small businesses, organizations, and entrepreneurs. Run social media audits and consultations to improve visibility, engagement, and customer acquisition. Build custom content strategies, social media editorial calendars, campaign concepts, and platform recommendations. Create short-form video concepts, Reels/social graphics, captions, and SEO-focused content. Develop campaign and promotional strategies that convert social activity into measurable business opportunities.

Developed and executed social media and digital marketing strategies that built brand awareness and engagement across multiple platforms. Worked with international teams and internal stakeholders to transform complex product information into clear, audience-focused content. Maintained editorial calendars and coordinated multi-channel campaigns across digital, print, and partner communications. Managed marketing for global trade shows (Barcelona, Anaheim, Las Vegas), coordinating timelines, promotional materials, logistics, and stakeholders. Produced press releases, feature articles, customer success stories, marketing copy, and managed quarterly corporate newsletters from content development to final production. Led monthly communications with international partners/distributors around product launches, installations, and events.

Increased Instagram interactions by 202% and LinkedIn engagement by 111% within one year. Developed and executed marketing and communications plans in collaboration with senior leadership. Produced social media campaigns, newsletters, annual reports, blogs, website copy, media releases, donor materials, and event communications. Analyzed digital analytics, media trends, and stakeholder insights to guide content and marketing recommendations. Coordinated communications for fundraising initiatives, volunteer programs, and organizational events. Managed website content updates and built standardized templates to improve brand consistency and streamline workflows.