I’m a brand and creative executive with 20+ years of experience building brands that are intentional, strategic, and built to last. My work lives at the intersection of creative direction and brand strategy — I find the through-line, shape the vision, and see it through to execution. Whether that’s a full brand repositioning, a campaign built from scratch, a visual identity overhaul, or a content system that scales, I bring both the big-picture thinking and the hands-on craft to make it real. I’ve led creative at barre3, Hanna Andersson, and Summersalt — building teams, launching campaigns that earned national media coverage, and restoring brand identities that had lost their way. My consultancy has served brands including Vera Bradley, Kohler Luxury Brands, Ann Sacks, and Will Leather Goods. What I bring to every engagement is a strong point of view, a high creative bar, and the ability to take something complex and make it simple, considered, and executable. Available for brand strategy, creative direction, campaign development, and fractional CD engagements — as well as hands-on design work. With a foundation in graphic design and a career built on executing at every level, I bring both the strategic vision and the craft to take a project from concept to completion. tanya-wood.com

Tanya Wood

PRO

I’m a brand and creative executive with 20+ years of experience building brands that are intentional, strategic, and built to last. My work lives at the intersection of creative direction and brand strategy — I find the through-line, shape the vision, and see it through to execution. Whether that’s a full brand repositioning, a campaign built from scratch, a visual identity overhaul, or a content system that scales, I bring both the big-picture thinking and the hands-on craft to make it real. I’ve led creative at barre3, Hanna Andersson, and Summersalt — building teams, launching campaigns that earned national media coverage, and restoring brand identities that had lost their way. My consultancy has served brands including Vera Bradley, Kohler Luxury Brands, Ann Sacks, and Will Leather Goods. What I bring to every engagement is a strong point of view, a high creative bar, and the ability to take something complex and make it simple, considered, and executable. Available for brand strategy, creative direction, campaign development, and fractional CD engagements — as well as hands-on design work. With a foundation in graphic design and a career built on executing at every level, I bring both the strategic vision and the craft to take a project from concept to completion. tanya-wood.com

Available to hire

I’m a brand and creative executive with 20+ years of experience building brands that are intentional, strategic, and built to last.

My work lives at the intersection of creative direction and brand strategy — I find the through-line, shape the vision, and see it through to execution. Whether that’s a full brand repositioning, a campaign built from scratch, a visual identity overhaul, or a content system that scales, I bring both the big-picture thinking and the hands-on craft to make it real.

I’ve led creative at barre3, Hanna Andersson, and Summersalt — building teams, launching campaigns that earned national media coverage, and restoring brand identities that had lost their way. My consultancy has served brands including Vera Bradley, Kohler Luxury Brands, Ann Sacks, and Will Leather Goods.

What I bring to every engagement is a strong point of view, a high creative bar, and the ability to take something complex and make it simple, considered, and executable. Available for brand strategy, creative direction, campaign development, and fractional CD engagements — as well as hands-on design work. With a foundation in graphic design and a career built on executing at every level, I bring both the strategic vision and the craft to take a project from concept to completion.

tanya-wood.com

See more

Language

English
Fluent

Work Experience

Director of Brand & Creative at BARRE3
January 1, 2023 - Present
Lead full-scope creative across social, paid media, email, e-commerce, and franchise marketing. Built brand infrastructure and shifted messaging to a customer-first, women’s wellbeing positioning. Overhauled visual identity and brand standards for 200+ franchise locations. Developed a scalable content system and in-house photography model to improve consistency and reduce costs.
Creative Director at Hanna Andersson
January 1, 2021 - December 31, 2023
Led creative across retail, print, digital, PR, licensing, and catalog. Directed brand restoration toward a Scandinavian-inspired, mother-and-child aesthetic; built a unified brand system for global channels; expanded assets and reduced production costs by $700K.
Associate Creative Director at Hanna Andersson
January 1, 2019 - December 31, 2020
Supported cross-functional teams in brand direction and seasonal campaigns; contributed to the brand restoration during the 2019–2020 transition.
Brand Art Director at Hanna Andersson
January 1, 2015 - December 31, 2019
Directed brand campaigns across retail, print, and digital; established visual language and design systems; collaborated with merchandising to ensure consistency; built templated email marketing systems for storytelling efficiency at scale.
Art Director at Hanna Andersson
January 1, 2010 - December 31, 2013
Developed catalog concepts and imagery; managed budgets and timelines; led end-to-end photo shoots and campaign execution across 10 catalogs annually.
Creative Director at SUMMERSALT
January 1, 2020 - December 31, 2021
Established the creative function across all channels. Conceived and launched the inaugural ‘Every Body Is a Summersalt Body’ campaign, earning national media coverage, driving 100% YoY growth, and becoming a brand franchise. Directed high-profile collaborations with The Home Edit and Sara Foster.
Creative Director & Consultant at TANYA WOOD CREATIVE
December 31, 2004 - Present
Independent creative partner helping brands transform through brand management, digital marketing, and photography. Notable engagements include Kohler Luxury Brands, Ann Sacks, Vera Bradley, JW Advertising, and Will Leather Goods. Established templated systems for email marketing and scalable workflows to sustain high-volume creative production.

Education

Bachelor of Arts (BA), Fine Arts / Graphic Design at Principia College
August 28, 2000 - June 4, 2004
Bachelor of Arts (BA), Fine Arts / Graphic Design at Principia College
January 11, 2030 - May 17, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Other, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet