I’m a brand and creative executive with 20+ years of experience building brands that are intentional, strategic, and built to last.
My work lives at the intersection of creative direction and brand strategy — I find the through-line, shape the vision, and see it through to execution. Whether that’s a full brand repositioning, a campaign built from scratch, a visual identity overhaul, or a content system that scales, I bring both the big-picture thinking and the hands-on craft to make it real.
I’ve led creative at barre3, Hanna Andersson, and Summersalt — building teams, launching campaigns that earned national media coverage, and restoring brand identities that had lost their way. My consultancy has served brands including Vera Bradley, Kohler Luxury Brands, Ann Sacks, and Will Leather Goods.
What I bring to every engagement is a strong point of view, a high creative bar, and the ability to take something complex and make it simple, considered, and executable. Available for brand strategy, creative direction, campaign development, and fractional CD engagements — as well as hands-on design work. With a foundation in graphic design and a career built on executing at every level, I bring both the strategic vision and the craft to take a project from concept to completion.
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