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Marketing operations and content leader with 10+ years of enterprise experience driving efficiency, governance, and scalable content delivery. Strong background in program management, content operations, and AI-enabled marketing automation that improves speed to market and compliance readiness. Trusted cross-functional leader bridging strategy and execution across creative, legal, compliance, product, and media teams. Known for workflow design, process optimization, content quality assurance, and end-to-end content lifecycle management—from creation and review through distribution and performance optimization.…Marketing operations and content leader with 10+ years of enterprise experience driving efficiency, governance, and scalable content delivery. Strong background in program management, content operations, and AI-enabled marketing automation that improves speed to market and compliance readiness. Trusted cross-functional leader bridging strategy and execution across creative, legal, compliance, product, and media teams. Known for workflow design, process optimization, content quality assurance, and end-to-end content lifecycle management—from creation and review through distribution and performance optimization.

TRAVIS L. CARTER

Content Strategist, Marketing Automation Specialist, Production Manager, +1

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Marketing operations and content leader with 10+ years of enterprise experience driving efficiency, governance, and scalable content delivery. Strong background in program management, content operations, and AI-enabled marketing automation that improves speed to market and compliance readiness. Trusted cross-functional leader bridging strategy and execution across creative, legal, compliance, product, and media teams. Known for workflow design, process optimization, content quality assurance, and end-to-end content lifecycle management—from creation and review through distribution and performance optimization.…Marketing operations and content leader with 10+ years of enterprise experience driving efficiency, governance, and scalable content delivery. Strong background in program management, content operations, and AI-enabled marketing automation that improves speed to market and compliance readiness. Trusted cross-functional leader bridging strategy and execution across creative, legal, compliance, product, and media teams. Known for workflow design, process optimization, content quality assurance, and end-to-end content lifecycle management—from creation and review through distribution and performance optimization.

Available to hire

Marketing operations and content leader with 10+ years of enterprise experience driving efficiency, governance, and scalable content delivery. Strong background in program management, content operations, and AI-enabled marketing automation that improves speed to market and compliance readiness.

Trusted cross-functional leader bridging strategy and execution across creative, legal, compliance, product, and media teams. Known for workflow design, process optimization, content quality assurance, and end-to-end content lifecycle management—from creation and review through distribution and performance optimization.

Skills

Prompt Engineering

AI Chatbot

Experience Level

Prompt Engineering

Expert

AI Chatbot

Expert

Work Experience

Content Marketing Manager, Project Management at T. Rowe Price

March 1, 2022 - January 31, 2026

Led broker-dealer content operations across Seismic, 4U, Workfront MRM, MIR, and AdMaster (Red Oak), ensuring compliant and scalable delivery. Drove content and process automation initiatives to reduce manual effort, production dependency, and cycle time. Leveraged AI-enabled prompting to support content editing, versioning, disclosure validation, and quality assurance. Established standardized content naming conventions to improve governance and discoverability. Conducted monthly content audits to reduce effort and elevate content quality. Supported CIP and menu card automation initiatives delivering measurable cost savings. Edited and finalized content using Adobe Pro prior to compliance review and platform deployment, and partnered cross-functionally to implement workflows improving efficiency and resource utilization. Led broker-dealer onboarding and training for new hires.

Project Manager, Marketing Asset Coordinator at Stearns Lending / Guaranteed Rate

July 1, 2020 - December 31, 2021

Managed multiple end-to-end projects across creative, production, and marketing teams. Selected, implemented, and onboarded Wrike as the department-wide project management platform. Owned project timelines, milestones, and monthly content calendars. Led proofreading, QA, and approval coordination prior to publishing. Delivered executive-level status reporting and stakeholder communications.

Project Marketing Manager (Contract) at Cutting Edge Productions, Inc.

July 1, 2018 - January 31, 2020

Managed multi-channel marketing content across websites, blogs, and social platforms. Updated CMS content and supported media editing using Wix. Maintained weekly project status reporting and coordinated with vendors.

Client Services at DocMagic, Inc.

February 1, 2017 - July 31, 2018

Processed and resolved 500+ compliance-driven client requests monthly. Reviewed documentation for accuracy and regulatory alignment. Coordinated across legal, compliance, technical, and sales teams. Delivered client onboarding and training.