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As a senior graphic designer, I specialize in consumer packaged goods (CPG), branding, print, and publication design, helping brands stand out on the shelf and communicate clearly across retail and print touchpoints. I’m especially drawn to CPG packaging, print, and book projects because they bring together strategy, storytelling, typography, structure, and visual design in a way that creates meaningful connections with consumers. I enjoy the process of turning ideas into thoughtful, effective design solutions that not only look great but also work in the real world. With a strong foundation in design and a deep understanding of production, I ensure that concepts move smoothly from creative development to final execution. Whether I’m working independently or collaborating with a team, I bring a balance of creativity, technical expertise, and practical problem-solving to every project, helping organizations turn ideas into successful products and impactful marketing materials.…As a senior graphic designer, I specialize in consumer packaged goods (CPG), branding, print, and publication design, helping brands stand out on the shelf and communicate clearly across retail and print touchpoints. I’m especially drawn to CPG packaging, print, and book projects because they bring together strategy, storytelling, typography, structure, and visual design in a way that creates meaningful connections with consumers. I enjoy the process of turning ideas into thoughtful, effective design solutions that not only look great but also work in the real world. With a strong foundation in design and a deep understanding of production, I ensure that concepts move smoothly from creative development to final execution. Whether I’m working independently or collaborating with a team, I bring a balance of creativity, technical expertise, and practical problem-solving to every project, helping organizations turn ideas into successful products and impactful marketing materials.

Theresa Allen

Graphic Designer, Designer, Packaging Designer, +2

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As a senior graphic designer, I specialize in consumer packaged goods (CPG), branding, print, and publication design, helping brands stand out on the shelf and communicate clearly across retail and print touchpoints. I’m especially drawn to CPG packaging, print, and book projects because they bring together strategy, storytelling, typography, structure, and visual design in a way that creates meaningful connections with consumers. I enjoy the process of turning ideas into thoughtful, effective design solutions that not only look great but also work in the real world. With a strong foundation in design and a deep understanding of production, I ensure that concepts move smoothly from creative development to final execution. Whether I’m working independently or collaborating with a team, I bring a balance of creativity, technical expertise, and practical problem-solving to every project, helping organizations turn ideas into successful products and impactful marketing materials.…As a senior graphic designer, I specialize in consumer packaged goods (CPG), branding, print, and publication design, helping brands stand out on the shelf and communicate clearly across retail and print touchpoints. I’m especially drawn to CPG packaging, print, and book projects because they bring together strategy, storytelling, typography, structure, and visual design in a way that creates meaningful connections with consumers. I enjoy the process of turning ideas into thoughtful, effective design solutions that not only look great but also work in the real world. With a strong foundation in design and a deep understanding of production, I ensure that concepts move smoothly from creative development to final execution. Whether I’m working independently or collaborating with a team, I bring a balance of creativity, technical expertise, and practical problem-solving to every project, helping organizations turn ideas into successful products and impactful marketing materials.

Available to hire

As a senior graphic designer, I specialize in consumer packaged goods (CPG), branding, print, and publication design, helping brands stand out on the shelf and communicate clearly across retail and print touchpoints.

I’m especially drawn to CPG packaging, print, and book projects because they bring together strategy, storytelling, typography, structure, and visual design in a way that creates meaningful connections with consumers. I enjoy the process of turning ideas into thoughtful, effective design solutions that not only look great but also work in the real world.

With a strong foundation in design and a deep understanding of production, I ensure that concepts move smoothly from creative development to final execution. Whether I’m working independently or collaborating with a team, I bring a balance of creativity, technical expertise, and practical problem-solving to every project, helping organizations turn ideas into successful products and impactful marketing materials.

Skills

Experience Level

Expert

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Work Experience

Senior Graphic/Production Designer at London Drugs

July 31, 2006 - March 31, 2025

Lead designer and coordinator for all private label packaging. Prioritize workflow based on ship dates and create layouts/design with a focus on brand consistency across five distinct territories. Organize photography, proofing and translations and prepare print-ready files for vendors. Manage weekly production of 2-8 pages of up to 3 flyers/catalogues; lead designer for the Computer Tech Group, Insurance Services Group, TLD and CustomWorks and London Air Services, refining projects and generating creative ideas while ensuring brand consistency. Mentor junior designers and interns and facilitated reintegration of a co-worker returning from a 2-year medical leave.

Graphic Designer at Productive Fitness Products

August 1, 2006 - October 3, 2025

Developed new company logo and overall brand, aiding growth from a home-based publisher to operations in Canada and the US. Implemented more efficient publishing software to streamline workflows. Coordinated the design and launch of an e-commerce website.

Equine First Aid Instructor/Owner at Equine First Aid Training

April 1, 2016 - October 3, 2025

Developed and taught full-day, 8-hour clinics instructing owners on basic horse first aid. Created and implemented a dynamic information and e-comm/booking site. In consultation with industry professionals, developed content for classes and designed a 50-page manual and PowerPoint presentation utilizing text, imagery and video.

Freelance Graphic Designer at Self-Employed / Freelance

January 1, 2007 - October 3, 2025

Developed numerous marketing pieces (logos, brochures, newsletters, TV magazine, presentations, and advertisements) and exceeded client expectations. Chosen to design a new Provincial logo for Veterans’ Affairs Canada; Veterans’ Commemoration Committee, BC Division.

Senior Graphic/Production Designer at London Drugs

August 1, 2006 - Present

Lead designer and coordinator for all private label packaging. Prioritize workflow based on ship dates and create layouts/design with a focus on brand consistency across five distinct territories. Organize photography, proofing and translations and prepare print-ready files for vendors. Understand and implement the packaging requirements within the industry. Manage the weekly production of 2-8 pages of up to 3 flyers/catalogues, while under pressure to meet weekly deadlines. Lead designer for the Computer Tech Group, Insurance Services Group, TLD and CustomWorks and London Air Services, managing all graphic design tasks, refining projects and drafts, and generating creative ideas while ensuring brand consistency. Mentor junior designers and interns to ensure high quality work; coordinated the reintegration of a co-worker returning from a 2-year medical leave.

Graphic Designer at Productive Fitness Products

August 1, 2006 - October 3, 2025

Developed new company logo and overall brand, which aided in the company’s growth from a home-based publisher to working from warehouse/office spaces in both Canada and the US. Implemented the use of more efficient publishing software to create a more seamless and stable work flow. Coordinated the design and launch of an e-commerce website.

Equine First Aid Instructor/Owner at Equine First Aid Training

April 1, 2016 - October 3, 2025

Developed and taught full day, 8-hour clinics instructing owners on the basics of first aid for horses. Created and implemented a dynamic information and e-comm/booking site. In consultation with industry professionals, developed the content for classes and designed a 50-page manual, and powerpoint presentation utilizing the use of text, imagery and video.

Freelance Graphic Designer / Self-Employed at Self-Employed / Freelance

December 31, 2007 - October 3, 2025

Developed numerous marketing pieces (logos, brochures, newsletters, TV magazine, presentations, and advertisements) and guaranteed that they exceeded the expectations of clients. Chosen to design new Provincial logo for Veterans’ Affairs Canada; Veteran’s Commemoration Committee, BC Division.

Freelance Graphic Projects at Various Clients (Freelance)

July 31, 2006 - Present

Developed marketing pieces (logos, brochures, newsletters, TV magazines, presentations, and advertisements) and delivered materials that exceeded client expectations. Selected to design the Provincial logo for Veterans’ Affairs Canada; Veteran’s Commemoration Committee, BC Division.