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I am a Marketing Manager with 6 years of experience generating B2B revenue growth across various verticals including SaaS, FinTech, Education, MarTech, and CRM. I specialize in CRM strategy, data analysis, optimization, and demand generation. I have a proven track record of cutting sales cycles, driving website traffic and sales growth, and increasing revenue year-over-year. My expertise includes a wide range of technical tools such as HubSpot, Salesforce, Google Analytics 4, and various paid ad platforms. I hold a Master’s in Management with a Specialization in Marketing from Universidade Nova de Lisboa and possess multiple certifications in marketing automation, inbound marketing, and Google Ads. I am passionate about using MarTech, systems, and creativity to optimize marketing campaign performance and boost conversion rates.…I am a Marketing Manager with 6 years of experience generating B2B revenue growth across various verticals including SaaS, FinTech, Education, MarTech, and CRM. I specialize in CRM strategy, data analysis, optimization, and demand generation. I have a proven track record of cutting sales cycles, driving website traffic and sales growth, and increasing revenue year-over-year. My expertise includes a wide range of technical tools such as HubSpot, Salesforce, Google Analytics 4, and various paid ad platforms. I hold a Master’s in Management with a Specialization in Marketing from Universidade Nova de Lisboa and possess multiple certifications in marketing automation, inbound marketing, and Google Ads. I am passionate about using MarTech, systems, and creativity to optimize marketing campaign performance and boost conversion rates.

Tidiane Rangel

Marketing Automation Specialist, Digital Marketer, Growth Marketer, +4

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I am a Marketing Manager with 6 years of experience generating B2B revenue growth across various verticals including SaaS, FinTech, Education, MarTech, and CRM. I specialize in CRM strategy, data analysis, optimization, and demand generation. I have a proven track record of cutting sales cycles, driving website traffic and sales growth, and increasing revenue year-over-year. My expertise includes a wide range of technical tools such as HubSpot, Salesforce, Google Analytics 4, and various paid ad platforms. I hold a Master’s in Management with a Specialization in Marketing from Universidade Nova de Lisboa and possess multiple certifications in marketing automation, inbound marketing, and Google Ads. I am passionate about using MarTech, systems, and creativity to optimize marketing campaign performance and boost conversion rates.…I am a Marketing Manager with 6 years of experience generating B2B revenue growth across various verticals including SaaS, FinTech, Education, MarTech, and CRM. I specialize in CRM strategy, data analysis, optimization, and demand generation. I have a proven track record of cutting sales cycles, driving website traffic and sales growth, and increasing revenue year-over-year. My expertise includes a wide range of technical tools such as HubSpot, Salesforce, Google Analytics 4, and various paid ad platforms. I hold a Master’s in Management with a Specialization in Marketing from Universidade Nova de Lisboa and possess multiple certifications in marketing automation, inbound marketing, and Google Ads. I am passionate about using MarTech, systems, and creativity to optimize marketing campaign performance and boost conversion rates.

Available to hire

I am a Marketing Manager with 6 years of experience generating B2B revenue growth across various verticals including SaaS, FinTech, Education, MarTech, and CRM. I specialize in CRM strategy, data analysis, optimization, and demand generation. I have a proven track record of cutting sales cycles, driving website traffic and sales growth, and increasing revenue year-over-year. My expertise includes a wide range of technical tools such as HubSpot, Salesforce, Google Analytics 4, and various paid ad platforms. I hold a Master’s in Management with a Specialization in Marketing from Universidade Nova de Lisboa and possess multiple certifications in marketing automation, inbound marketing, and Google Ads. I am passionate about using MarTech, systems, and creativity to optimize marketing campaign performance and boost conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Freelancer & Independent Consultant

December 31, 2025 - December 31, 2025

Launched a new e-commerce subscription app focusing on beauty products, educational content, and B2B subscriptions. Led ICP identification and spearheaded ABM campaigns for new features and pricing. Achieved 24% ROI (2017-2022) through team and budget management, A/B testing, and development of GTM playbooks. Implemented multi-channel digital marketing strategy (SEM, SEO, email, content) aligned with growth goals. Elevated customer retention via CRM-driven lifecycle programs and optimized CRM workflows with Sales Enablement. Drove consistent month-over-month engagement and conversions, increasing landing page traffic and contributing to revenue growth.

Marketing Manager at Freelancer (Self-employed)

January 1, 2025 - September 25, 2025

Partnered with product, sales, ops, and CS to launch 5+ GTM campaigns for new features and pricing tiers across mid-market and enterprise segments ($100-200K ARR). Built reporting and automation frameworks from scratch in HubSpot to track attribution, engagement, and revenue contribution by channel, informing $15K in budget reallocation. Led GTM readiness across lifecycle stages; executed positioning, campaign plans, and sales enablement for 2 major product releases, managed via project plans. Developed and executed a multichannel digital marketing strategy; resulted in a 30% increase in website traffic and a 20% increase in conversion rate. Designed and executed marketing communications including SEO, SEM, pipeline lead management, and reporting, aligning with growth strategy. Elevated client sales by 14% through personalization tactics and project management oversight.

Product Marketing Manager at Skills for Change (SfC)

January 1, 2024 - September 25, 2025

Executed end-to-end go-to-market strategies utilizing project management platforms. Presented findings and recommendations to management, strategically optimizing pay-per-click strategy to overcome a downturn in sales volume, saving the organization about $90,000 in 2022. Achieved consistent month-over-month growth in user engagement and conversions. Implemented email marketing strategies, elevating open rates to an average of 64% and achieving a 46% monthly sales conversion growth in 4 months. Collaborated with managers to optimize sales tools, reducing the sales cycle by 35% and boosting landing page traffic by 410% in 2 months, leveraging project management expertise.

Product Marketing Manager and Product Manager

December 31, 2022 - December 31, 2022

Led end-to-end GTM and product marketing for a B2B SaaS provider targeting education and workforce development. Managed GTM for new features and pricing across mid-market and enterprise segments (ARR $100K–$200K). Built lead scoring and reporting in HubSpot; identified and remediated misaligned Marketing Automation workflows, informing budget reallocation. Drove lifecycle marketing across two major product releases and supported Sales Enablement. Implemented multi-channel digital marketing with ICP-focused ABM, resulting in YoY revenue growth and stronger product adoption. Elevated organic reach and engagement through targeted SEO and content initiatives.

Product Marketing Manager and Co-Founder at Uabiluka

January 1, 2022 - September 25, 2025

Launched a new E-commerce SaaS business focused on providing beauty products, educational content, and subscriptions to B2B customers. Led the identification of Ideal Customer Profile (ICP) and spearheaded marketing campaigns for businesses seeking beauty products. Achieved 24% ROI (2017-2022) through team and budget management, experiment design, and development of GTM playbooks, all managed via project plans and digital communication tools.

Marketing Manager at National Canadian Organization

January 1, 2022 - September 25, 2025

Led an e-commerce sales and marketing team achieving a 30% YoY revenue increase amid market uncertainty. Drove cross-functional collaboration and data-informed initiatives to optimize go-to-market activities and improve online performance.