Available to hire
I’m a Senior Copywriter and Narrative Writer with 10+ years’ experience in commercial storytelling, script development, and character/voice-led writing. I specialise in turning brands and stories into engaging narratives across campaigns, film and interactive formats.
I’ve co-written and developed award-facing projects (including BFI London Film Festival 2023 and Disney UK Imagine), and I’ve delivered creative leadership for major agencies and household brands. I’m excited to bring my interactive narrative skills into branching dialogue and game/story systems while continuing to craft compelling, human-first stories.
Experience Level
Work Experience
Freelance Senior Creative, Creative Director & Screenwriter at Tom Types Keys Ltd.
May 1, 2021 - PresentFreelance senior creative and screenwriting work with agencies including Publicis Groupe, Anomaly London, Ogilvy UK, Pocc Studios, Channel 4 and Vaynermedia. Lead creative on multi-brand and high-profile campaigns (e.g., award-winning 360 for Revolut’s 50m customers; Disney EMEA Christmas TVC scripting/creative consultation; Nike & Jordan ‘Future Forward’ festival toolkit; Channel 4 Black to Front Day adbreak takeover). Led winning pitches for Oxfam GB, Serpentine Galleries, Nike and Kromanti Rum. Experience spans concept, copy, narrative development, and creative direction across TV, social, and brand toolkits.
Creative Director at Havas JUMP / Havas Media Group
January 1, 2020 - May 1, 2021Interim creative department lead alongside Art Director Kevin Morosky, overseeing all creative output from Havas JUMP. Proactively developed briefs to help the team through the first Covid lockdown. Conceived, filmed and delivered best-in-class social content films for O2’s Samsung partnership, and conceived/produced winning pitch creative for Deep Relief’s 2020–2023 TVC campaign.
Senior Creative Copywriter at We Are Social
March 1, 2019 - December 1, 2019Senior creative copywriter for clients including Vodafone, Audi, SPAR, Adidas, Tommy Jeans, Samsung and First Direct. Pitched, won and delivered Tommy Jeans x Looney Tunes global launch campaign in 8 weeks. Created a 5G-powered holographic reading of a bedtime story for Vodafone.
Midweight Creative Copywriter at We Are Social
March 1, 2018 - March 1, 2019Midweight creative copywriter. Created Audi’s first Snapchat campaign, later used as a best-in-class case study by Snap.
Midweight Creative at Doner London
April 1, 2017 - March 1, 2018Creative lead on major Huawei Europe brand campaigns, including the 2017 Huawei EMEA Christmas TVC (YouTube’s highest-performing video ad for December 2017) and the ‘Reveal the Real You’ partnership with Dazed Digital.
Junior Creative at Doner London
August 1, 2015 - April 1, 2017Supported the creation and delivery of the Samsung Tab Pro S TVC with Jack Monroe. Contributed to the lead creative team for the Etihad Airways social account, including the ‘48 Hour Stopover Challenge’ (6.6m YouTube views). Produced brand toolkit copy for multiple Samsung consumer products.
Education
BA Hons, English Language & Literature (2:1) at St. Hilda’s College, The University of Oxford
October 1, 2008 - January 1, 2012Qualifications
Video Game Writing course - ELVTR
January 1, 2024 - January 1, 2024Leading Innovation - Hyper Island
January 1, 2018 - January 1, 2018Industry Experience
Media & Entertainment, Non-Profit Organization, Telecommunications, Consumer Goods, Retail
Experience Level
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