Hi, I'm Tubagus Ghiffari Maulana, a passionate UI/UX designer with a strong background in creating intuitive and user-friendly digital products. I have hands-on experience designing across various platforms including web, native apps, CRM, and CMS. My expertise lies in leveraging user behavior data to drive design decisions and enhance user engagement. I enjoy collaborating with cross-functional teams to build design systems that speed up workflows and improve productivity. I'm always eager to learn and embrace new challenges in the world of product design, aiming to make digital experiences better for everyone.…

Tubagus Ghiffari Maulana

Hi, I'm Tubagus Ghiffari Maulana, a passionate UI/UX designer with a strong background in creating intuitive and user-friendly digital products. I have hands-on experience designing across various platforms including web, native apps, CRM, and CMS. My expertise lies in leveraging user behavior data to drive design decisions and enhance user engagement. I enjoy collaborating with cross-functional teams to build design systems that speed up workflows and improve productivity. I'm always eager to learn and embrace new challenges in the world of product design, aiming to make digital experiences better for everyone.…

Available to hire

Hi, I’m Tubagus Ghiffari Maulana, a passionate UI/UX designer with a strong background in creating intuitive and user-friendly digital products. I have hands-on experience designing across various platforms including web, native apps, CRM, and CMS. My expertise lies in leveraging user behavior data to drive design decisions and enhance user engagement.

I enjoy collaborating with cross-functional teams to build design systems that speed up workflows and improve productivity. I’m always eager to learn and embrace new challenges in the world of product design, aiming to make digital experiences better for everyone.

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Skills

Experience Level

Language

English
Fluent

Work Experience

UI UX Design Intern at PT Astra Auto Digital (SEVA.id)
August 31, 2024 - July 27, 2025
Implemented Manage Column feature, reducing lead data export time from 15 minutes to under 1 minute for 11,000 entries, boosting stakeholder productivity. Designed a CMS feature to auto-update car retail prices via financing company API, cutting update time from 2 days to 15 minutes and improving data accuracy for 1,300+ cars. Optimized SEVA refinancing and used car CRM flow, streamlining cross-team coordination and reducing operational friction among CSA, Community Manager, and Dealers or Leasing. Established and documented SEVA CRM Design System in Storybook, reducing design and development processes by 20%, accelerating workflows across teams.
UI UX Design Intern at PT Astra Auto Digital (SEVA.id)
August 1, 2024 - August 1, 2024
Implemented Manage Column feature reducing lead data export time from 15 minutes to under 1 minute for 11,000 entries; designed CMS auto-update of car prices via financing API, reducing update time from 2 days to 15 minutes and improving data accuracy for 1,300+ cars; optimized SEVA refinancing and used car CRM flow to streamline cross-team coordination and reduce operational friction between CSA, Community Manager, and Dealers/Leasing; established SEVA CRM Design System in Storybook, reducing design and development time by ~20% across teams.
UI UX Designer at PT Astra Auto Digital (SEVA.id)
August 1, 2024 - October 31, 2025
Led UI/UX design for SEVA web, native apps, CRM, and CMS platforms; established and managed design systems; accelerated leads SLA by 75% through a new workflow; designed Recently Viewed feature to improve car discovery and conversions; analyzed user behavior using drop-offs, heatmaps, and 200+ session recordings; supported UAT for 17+ product features, identifying 40+ UI/UX and functional issues pre-production.
UI UX Designer at PT Astra Auto Digital (SEVA.id)
August 1, 2024 - Present
Responsible for designing and managing SEVA web, native, CRM, and CMS platforms and design systems. Achieved 75% reduction in SLA on leads injected to first call time. Designed the Recently Viewed feature to streamline car discovery, improving user engagement and aiding conversion rates. Analyzed user behavior through drop-off analysis, heatmaps, and 200+ session recordings to inform data-driven design decisions. Supported User Acceptance Testing (UAT) for 17+ product features, identifying over 40 UI/UX and functional issues pre-production, ensuring designs met user and business requirements.
Product Design Intern at Halodoc
June 30, 2023 - July 27, 2025
Created and documented 15+ components with 45+ variants for Medisend's design system, leveraging design tokens to enhance design efficiency. Performed heuristic design evaluation yielding 9 actionable usability improvements. Collaborated cross-functionally to deliver high-quality user experiences.
Product Design Intern at Halodoc
June 1, 2023 - June 1, 2023
Created and documented 15+ components with 45+ variants for Medisend's design system; leveraged design tokens to enhance design efficiency; performed heuristic evaluation yielding 9 actionable usability improvements; collaborated cross-functionally to deliver high-quality user experiences.

Education

Bachelor of Computer Science at University of Brawijaya, Indonesia
January 1, 2020 - December 31, 2024
Bachelor of Computer Science, Information Systems at University of Brawijaya, Indonesia
January 1, 2020 - January 1, 2024
Bachelor of Computer Science, Information Systems at University of Brawijaya
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Healthcare, Transportation & Logistics, Retail, Media & Entertainment, Professional Services, Computers & Electronics

Skills

Experience Level