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I am a Strategic Performance Marketing Leader with over 8 years of experience working across the GCC, South Africa, and India. I've specialized in driving growth for e-commerce, fintech, and SaaS companies by leveraging data-driven strategies, full-funnel paid media, and cross-functional leadership. I enjoy leading teams and collaborating with clients to achieve impactful results. Currently, I work as a Freelance Performance Marketing Manager managing campaigns across multiple platforms like Google Ads, Meta, and TikTok. Outside work, I am passionate about kite surfing, yoga, crypto trading, hiking, and am also a five-star rated Airbnb host.…I am a Strategic Performance Marketing Leader with over 8 years of experience working across the GCC, South Africa, and India. I've specialized in driving growth for e-commerce, fintech, and SaaS companies by leveraging data-driven strategies, full-funnel paid media, and cross-functional leadership. I enjoy leading teams and collaborating with clients to achieve impactful results. Currently, I work as a Freelance Performance Marketing Manager managing campaigns across multiple platforms like Google Ads, Meta, and TikTok. Outside work, I am passionate about kite surfing, yoga, crypto trading, hiking, and am also a five-star rated Airbnb host.

Parul Mehta

Digital Marketer, Performance Marketer, Marketing Strategist, +1

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I am a Strategic Performance Marketing Leader with over 8 years of experience working across the GCC, South Africa, and India. I've specialized in driving growth for e-commerce, fintech, and SaaS companies by leveraging data-driven strategies, full-funnel paid media, and cross-functional leadership. I enjoy leading teams and collaborating with clients to achieve impactful results. Currently, I work as a Freelance Performance Marketing Manager managing campaigns across multiple platforms like Google Ads, Meta, and TikTok. Outside work, I am passionate about kite surfing, yoga, crypto trading, hiking, and am also a five-star rated Airbnb host.…I am a Strategic Performance Marketing Leader with over 8 years of experience working across the GCC, South Africa, and India. I've specialized in driving growth for e-commerce, fintech, and SaaS companies by leveraging data-driven strategies, full-funnel paid media, and cross-functional leadership. I enjoy leading teams and collaborating with clients to achieve impactful results. Currently, I work as a Freelance Performance Marketing Manager managing campaigns across multiple platforms like Google Ads, Meta, and TikTok. Outside work, I am passionate about kite surfing, yoga, crypto trading, hiking, and am also a five-star rated Airbnb host.

Available to hire

I am a Strategic Performance Marketing Leader with over 8 years of experience working across the GCC, South Africa, and India. I’ve specialized in driving growth for e-commerce, fintech, and SaaS companies by leveraging data-driven strategies, full-funnel paid media, and cross-functional leadership. I enjoy leading teams and collaborating with clients to achieve impactful results.

Currently, I work as a Freelance Performance Marketing Manager managing campaigns across multiple platforms like Google Ads, Meta, and TikTok. Outside work, I am passionate about kite surfing, yoga, crypto trading, hiking, and am also a five-star rated Airbnb host.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Fluent

French

Beginner

Work Experience

Freelance Performance Marketing Manager at Freelance

August 1, 2024 - Present

Leading end-to-end performance marketing including media planning, full-funnel strategy, campaign execution across Google Ads, Meta, X, TikTok, Snap for B2C fintech & e-comm clients with monthly budgets up to 50k USD; achieved approximately 2x scale in customer acquisition. Implemented marketing automation workflows via WebEngage, integrating drop-off journeys, app push notifications, and personalized messaging through SMS, WhatsApp, and email, contributing to a 30% improvement in conversion rate. Configured and optimized full tracking infrastructure enabling accurate attribution, remarketing, and performance insights across web and app.

Digital Marketing Manager at Tamara.co

February 28, 2024 - July 21, 2025

Led and executed major performance and awareness campaigns with top merchant partners on key advertising channels including meta, twitter, tiktok, snapchat, GDN, email, push notifications, and SMS, scaling adoption with monthly budgets up to 100K USD. Led a Growth squad to set up strategic drop-off automations and improved funnel conversion rate by over 20% within 6 months, acquiring over 5 million users within a year. Optimized user onboarding journeys boosting ID verifications by 20% through incentivization programs. Integrated diverse data sources to Twilio Segment enabling personalized data-driven campaigns boosting cross-sell/up-sell.

Team Lead - Client Success - Performance Marketing (EMEA) at ROI Hunter

January 31, 2023 - July 21, 2025

Strategized and executed digital campaigns for 50+ e-commerce and retail brands across GCC, South Africa, and EU on platforms including Meta, Google, Snap, TikTok. Built and led a global team of 4 client success managers managing marketing spends of approximately $5 million monthly. Standardized key processes that resulted in over 90% ARR per head and grew portfolio MRR by 15% month-over-month. Reduced onboarding duration from 60 to 30 days, revamped SLAs, and client education programs, increasing retention and reducing churn from 3.5% to 1.7% year over year.

Client Success Manager (EMEA) - Performance Marketing at ROI Hunter

January 31, 2020 - July 21, 2025

Managed portfolio of 20+ e-commerce clients, strategizing and executing PPC campaigns using ROI Hunter. Built strategic partnerships with Meta, Google, and Mobile Measurement Partners. Led 10+ successful collaborative projects. Drove net revenue growth of 15% QoQ through client renewals, upsells, and onboarding of top-tier accounts. Authored 7 articles and 5 client success stories published across company platforms.

Digital Marketing Manager at Upskillist

July 31, 2017 - July 21, 2025

Drove 3x scale in new customer acquisition within a span of 3 months using Facebook, Google, and LinkedIn. Introduced upsell and cross-sell strategies to optimize conversion from freemium to premium subscriptions.

Ad Account Manager at Tookitaki Technologies

December 31, 2016 - July 21, 2025

Developed multi-channel media plans and account strategies for acquisition, remarketing, and retention for top Indian brands such as Purplle, Quikr, Zivame, Paytm, Flipkart, and Yatra. Established strategic partnerships with Meta to scale client advertising and boost performance. Achieved 80% lower cost per install, 3x higher CTR, 20% lower CPC, and 5x increase in app installs within 5 months.