Tedi Setiady

Collaborated with product and engineering to clarify navigation needs for visually impaired users and translate them into interaction rules and navigation flows. Conducted targeted usability and user acceptance testing with visually impaired user groups to validate AR navigation flows and voice-over timing, reporting critical iterations for improving wayfinding cues.

Directed end-to-end UX design strategy for enterprise projects including SFA, POS, loyalty, and a ticketing platform, driving a 20% increase in Daily Active Users (DAU). Established comprehensive UX acceptance criteria and co-led design-to-development review sessions to reduce technical debt and resolve constraints before release. Pioneered a centralized design system to standardize UI consistency and accelerate front-end delivery by 25%.

Streamlined mission-critical cashier workflows by redesigning the Lucy POS interface, reducing transaction time and input errors. Performed competitor analysis to inform adoption of a comprehensive style guide to ensure brand and design language consistency across the POS platform.