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I'm a marketing strategist with 10+ years of experience across regulated health, medicinal cannabis, nutraceuticals and functional wellness brands. I specialise in campaign strategy, brand positioning and education-driven digital execution, with a track record of delivering TGA-compliant messaging and education programs. I excel at translating complex scientific concepts into clear, credible messaging for clinicians and health-literate consumers. I've built and led education programs, launched products and campaigns, and collaborated with clinicians, researchers and educators to translate science into impact. I also produce and host educational content, podcasts and social campaigns that bridge science, clinical insight and consumer education.…I'm a marketing strategist with 10+ years of experience across regulated health, medicinal cannabis, nutraceuticals and functional wellness brands. I specialise in campaign strategy, brand positioning and education-driven digital execution, with a track record of delivering TGA-compliant messaging and education programs. I excel at translating complex scientific concepts into clear, credible messaging for clinicians and health-literate consumers. I've built and led education programs, launched products and campaigns, and collaborated with clinicians, researchers and educators to translate science into impact. I also produce and host educational content, podcasts and social campaigns that bridge science, clinical insight and consumer education.

Tegan Scates

Marketing Strategist, Brand Strategist, Content Strategist, +3

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I'm a marketing strategist with 10+ years of experience across regulated health, medicinal cannabis, nutraceuticals and functional wellness brands. I specialise in campaign strategy, brand positioning and education-driven digital execution, with a track record of delivering TGA-compliant messaging and education programs. I excel at translating complex scientific concepts into clear, credible messaging for clinicians and health-literate consumers. I've built and led education programs, launched products and campaigns, and collaborated with clinicians, researchers and educators to translate science into impact. I also produce and host educational content, podcasts and social campaigns that bridge science, clinical insight and consumer education.…I'm a marketing strategist with 10+ years of experience across regulated health, medicinal cannabis, nutraceuticals and functional wellness brands. I specialise in campaign strategy, brand positioning and education-driven digital execution, with a track record of delivering TGA-compliant messaging and education programs. I excel at translating complex scientific concepts into clear, credible messaging for clinicians and health-literate consumers. I've built and led education programs, launched products and campaigns, and collaborated with clinicians, researchers and educators to translate science into impact. I also produce and host educational content, podcasts and social campaigns that bridge science, clinical insight and consumer education.

Available to hire

I’m a marketing strategist with 10+ years of experience across regulated health, medicinal cannabis, nutraceuticals and functional wellness brands. I specialise in campaign strategy, brand positioning and education-driven digital execution, with a track record of delivering TGA-compliant messaging and education programs.

I excel at translating complex scientific concepts into clear, credible messaging for clinicians and health-literate consumers. I’ve built and led education programs, launched products and campaigns, and collaborated with clinicians, researchers and educators to translate science into impact. I also produce and host educational content, podcasts and social campaigns that bridge science, clinical insight and consumer education.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Marketing Lead at Bloomly

January 1, 2015 - Present

Founded and scaled a science-led educational platform focused on plant medicine and women’s health; led end-to-end marketing strategy across education programmes, content campaigns and digital channels; developed compliant messaging frameworks for health education within strict regulatory environments; collaborated with clinicians, researchers and educators to translate scientific concepts into accessible, evidence-based content; oversaw organic social growth, audience engagement and performance analytics; host and producer of The Bloomly Podcast, bridging science, clinical insight and consumer education.

Founder at High on Hemp (Marketing Agency)

January 1, 2017 - September 1, 2022

Built and led a specialist agency servicing medicinal cannabis, wellness and supplement brands; delivered long-term marketing strategies for product launches and clinician education; led brand positioning, campaign execution and stakeholder management; oversaw compliance-aware content development for regulated markets.

Digital Marketing Specialist at Cannatrek

September 1, 2022 - December 1, 2023

Led digital marketing strategy across multiple regulated health brands; supported compliant paid and organic campaigns within strict advertising frameworks; collaborated with medical, regulatory and external agency teams; analysed campaign performance and delivered KPI reporting to leadership; strengthened brand positioning through education-first messaging and digital optimisation.

Independent Marketing Consultant

December 1, 2023 - Present

Deliver strategic marketing support to health, wellness and regulated product brands; lead campaign planning, brand positioning and digital strategy across product launches and education initiatives; partner with internal education teams, designers and paid media specialists to deliver cohesive campaigns; manage social content planning (Instagram & Facebook), reporting on engagement, reach and conversions; ensure all communications align with TGA advertising requirements and industry best practice.