I'm Tejasri, a graphic designer with 3+ years of experience in brand identity, visual systems, and motion. I'm a systems-driven thinker with an engineering background, integrating creative coding to build scalable, concept-led visual experiences. I'm passionate about crafting cohesive brand narratives across digital and physical touchpoints. I lead design initiatives, mentor teams, and explore sustainable material and storytelling-based design.

Tejasri Panchumarthy

I'm Tejasri, a graphic designer with 3+ years of experience in brand identity, visual systems, and motion. I'm a systems-driven thinker with an engineering background, integrating creative coding to build scalable, concept-led visual experiences. I'm passionate about crafting cohesive brand narratives across digital and physical touchpoints. I lead design initiatives, mentor teams, and explore sustainable material and storytelling-based design.

Available to hire

I’m Tejasri, a graphic designer with 3+ years of experience in brand identity, visual systems, and motion. I’m a systems-driven thinker with an engineering background, integrating creative coding to build scalable, concept-led visual experiences.

I’m passionate about crafting cohesive brand narratives across digital and physical touchpoints. I lead design initiatives, mentor teams, and explore sustainable material and storytelling-based design.

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Language

English
Fluent
Hindi
Advanced
Telugu
Fluent

Work Experience

Graduate Mentor at Savannah College of Art and Design (SCAD)
September 1, 2025 - Present
Mentored students to improve GPA through study strategies, consistent follow-ups, and hands-on support, while maintaining an organized environment and ensuring access to resources.
Graphic & Surface Designer at Amazon × Gen Phoenix × SCADpro Collaboration
September 1, 2025 - November 1, 2025
Designed sustainable Kindle accessory concepts using Gen Phoenix’s regenerated leather, aligned with Amazon Devices’ design language for Gen Z and Millennial users. Developed 10+ materials and surface explorations, with selected concepts advancing to final review, utilizing hands-on leather manipulation and surface printing. Shaped final design direction by collaborating with cross-functional teams to integrate sustainability narratives into product experiences.
Pre-College Assistant at Savannah College of Art and Design (SCAD)
May 1, 2025 - August 1, 2025
Supervised groups of 15–20 high school students every week, hosting hands-on creative workshops, engaging activities, and campus tours while supporting event planning and fostering a welcoming, productive learning environment.
Lead Visual Designer at Inchtape Design Studio
April 1, 2024 - July 1, 2024
Led a full rebrand for an interior design studio, redefining the name, logo system, typography, and visual language rooted in spatial storytelling. Produced digital and print collateral and social campaigns, iterating with client feedback to triple engagement and ensure consistent visual storytelling across all touchpoints.
Lead Graphic Designer at Adama Branding Studio
August 1, 2022 - August 1, 2023
Led identity development for 7+ client brands across lifestyle, retail, and emerging businesses. Developed comprehensive brand guidelines and packaging for 5+ brands, increasing client engagement by 30% through storytelling-led design. Conceptualized photography and motion graphics creative direction to ensure brand consistency across advertising campaigns. Mentored a two-person design team, overseeing delegation and quality control for all cross-platform assets.
Founder, Designer at Groovy Loops Crochet Store
April 1, 2022 - June 1, 2024
Founded and scaled a handcrafted product brand, designing 75+ original pieces and overseeing full visual identity, packaging, and social strategy. Managed direct-to-consumer marketing via Instagram, increasing repeat customers through community-driven engagement.

Education

M.A. in Graphic Design and Visual Experience at Savannah College of Art and Design (SCAD)
January 11, 2030 - March 1, 2026
B.Tech in Electronics and Communication Engineering at B.V. Raju Institute of Technology
January 1, 2018 - January 1, 2022

Qualifications

UX Design Foundations—Google
January 1, 2022 - March 14, 2026
Graphic Design Specialization—CalArts
January 1, 2020 - March 14, 2026
Big Data, AI & Ethics—UC Davis
January 1, 2020 - March 14, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet, Other