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I'm Ayesha Tella, a senior communications and marketing advisor with a proven track record of building high-impact narratives, leading digital and social ecosystems, and driving engagement at scale. I translate complex objectives into clear, compelling campaigns through data-driven insights, cross-functional collaboration, and strong stakeholder partnerships. I'm strategic, adaptable, and results-oriented, with a deep commitment to building trust, community, and brand relevance.…I'm Ayesha Tella, a senior communications and marketing advisor with a proven track record of building high-impact narratives, leading digital and social ecosystems, and driving engagement at scale. I translate complex objectives into clear, compelling campaigns through data-driven insights, cross-functional collaboration, and strong stakeholder partnerships. I'm strategic, adaptable, and results-oriented, with a deep commitment to building trust, community, and brand relevance.

Ayesha Tella

Marketing Strategist, Brand Strategist, Content Creator, +7

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I'm Ayesha Tella, a senior communications and marketing advisor with a proven track record of building high-impact narratives, leading digital and social ecosystems, and driving engagement at scale. I translate complex objectives into clear, compelling campaigns through data-driven insights, cross-functional collaboration, and strong stakeholder partnerships. I'm strategic, adaptable, and results-oriented, with a deep commitment to building trust, community, and brand relevance.…I'm Ayesha Tella, a senior communications and marketing advisor with a proven track record of building high-impact narratives, leading digital and social ecosystems, and driving engagement at scale. I translate complex objectives into clear, compelling campaigns through data-driven insights, cross-functional collaboration, and strong stakeholder partnerships. I'm strategic, adaptable, and results-oriented, with a deep commitment to building trust, community, and brand relevance.

Available to hire

I’m Ayesha Tella, a senior communications and marketing advisor with a proven track record of building high-impact narratives, leading digital and social ecosystems, and driving engagement at scale.

I translate complex objectives into clear, compelling campaigns through data-driven insights, cross-functional collaboration, and strong stakeholder partnerships. I’m strategic, adaptable, and results-oriented, with a deep commitment to building trust, community, and brand relevance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Communications Advisor at City of Toronto

May 31, 2024 - Present

Provided strategic communications and marketing advisory support for Toronto Water, leveraging data insights to strengthen partnerships, public awareness campaigns, and stakeholder engagement. Delivered executive-level communications support to City Councillor offices and the Mayor’s Office, ensuring message alignment across internal stakeholders including City Clerk’s Office, Legal Services, SLT. Led the Toronto WaterNetwork internal communications platform, driving employee engagement, ensuring message consistency across digital channels, and tracking quarterly KPIs and performance metrics. Managed the Intranet Modernization Project, overseeing web governance, content standards, SEO optimization, accessibility (AODA), and ongoing content updates. Coordinated and published internal newswires, intranet updates, and staff communications, supporting organizational change management and employee engagement initiatives.

Communications Advisor, Digital Engagement & Social Media at City of Toronto

April 1, 2023 - June 1, 2024

Developed and implemented the corporate digital engagement strategy for City of Toronto platforms, including quarterly goals, KPIs, and performance benchmarks. Designed and executed digital marketing and engagement tactics that increased community engagement 64%, using data-informed storytelling and platform optimization. Planned and delivered 250+ targeted digital campaigns promoting city initiatives, events, and services, supporting public awareness and resident engagement. Expanded use of influencer marketing and brand ambassadors to amplify reach and credibility across social platforms. Led the Threads pilot launch, managing community engagement through interactive tactics.

Communications Specialist at Region of Peel

February 1, 2022 - April 1, 2023

Led external marketing and communications for the Early Years and Child Care portfolio, including the Child Care Subsidy and Canada-Wide Early Learning and Child Care Plan, to inform and engage residents and stakeholders. Managed content and social media calendars, aligning messaging across campaigns, policy updates, and key milestones. Wrote and edited multi-channel content including media releases, newsletters, e-blasts, web content, podcasts, transit ads, paid digital ads, and print materials. Supported policy and program changes through clear, accessible copywriting for social posts, articles, and campaign content. Led monitoring and analytics reporting, and collaborated with internal teams and agencies to deliver marketing events, creative assets, and coordinated video and photo shoots.

Communications Specialist at Community Development Council Durham

March 29, 2019 - January 29, 2022

Led strategic communications to promote homelessness-sector initiatives across Durham, translating complex information into clear, audience-focused messaging. Managed web and social content calendars, ensuring consistent, timely, and engaging digital communications. Updated and optimized website content using SEO best practices to drive engagement and click-throughs. Built strong relationships with internal and external stakeholders, collaborating closely with the Durham Housing Advisory Network (DHAN). Developed communications strategies for program launches, funded initiatives, and media events. Created polished, public-facing reports and digital publications for diverse audiences.

Communications Specialist at YouthREX

September 6, 2018 - April 3, 2020

Supported communications, marketing, and digital strategy contributing to the launch of a new public facing website through layout development, content structuring, and launch coordination. I also created original illustrations and visual assets to support brand storytelling and program promotion. Alongside web work I developed social media content to promote events, training sessions, and community workshops . I also supported data collection and interview recordings to translate complex research and community insights into clear, accessible content. This role combined creative execution with research-informed storytelling to support knowledge mobilization across YouthREX's platforms.