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I am a seasoned senior leader with 16+ years of end-to-end branding and marketing experience. My background spans health care, financial services, outdoor recreation, consumer goods, SaaS, and heavy industry. I’ve prioritized building capabilities through a deep understanding of clients and customers and integrating quickly into cross-functional teams. I’m focused on defining brand and content strategies that translate to tangible business results. Expertise includes brand strategy foundations, positioning, architecture, experience, journey mapping, omni-channel campaign development, creative management, and go-to-market planning.…I am a seasoned senior leader with 16+ years of end-to-end branding and marketing experience. My background spans health care, financial services, outdoor recreation, consumer goods, SaaS, and heavy industry. I’ve prioritized building capabilities through a deep understanding of clients and customers and integrating quickly into cross-functional teams. I’m focused on defining brand and content strategies that translate to tangible business results. Expertise includes brand strategy foundations, positioning, architecture, experience, journey mapping, omni-channel campaign development, creative management, and go-to-market planning.

Tracy O’Brien

Fractional CMO, Brand Strategist, Marketing Consultant, +2

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I am a seasoned senior leader with 16+ years of end-to-end branding and marketing experience. My background spans health care, financial services, outdoor recreation, consumer goods, SaaS, and heavy industry. I’ve prioritized building capabilities through a deep understanding of clients and customers and integrating quickly into cross-functional teams. I’m focused on defining brand and content strategies that translate to tangible business results. Expertise includes brand strategy foundations, positioning, architecture, experience, journey mapping, omni-channel campaign development, creative management, and go-to-market planning.…I am a seasoned senior leader with 16+ years of end-to-end branding and marketing experience. My background spans health care, financial services, outdoor recreation, consumer goods, SaaS, and heavy industry. I’ve prioritized building capabilities through a deep understanding of clients and customers and integrating quickly into cross-functional teams. I’m focused on defining brand and content strategies that translate to tangible business results. Expertise includes brand strategy foundations, positioning, architecture, experience, journey mapping, omni-channel campaign development, creative management, and go-to-market planning.

Available to hire

I am a seasoned senior leader with 16+ years of end-to-end branding and marketing experience. My background spans health care, financial services, outdoor recreation, consumer goods, SaaS, and heavy industry. I’ve prioritized building capabilities through a deep understanding of clients and customers and integrating quickly into cross-functional teams.

I’m focused on defining brand and content strategies that translate to tangible business results. Expertise includes brand strategy foundations, positioning, architecture, experience, journey mapping, omni-channel campaign development, creative management, and go-to-market planning.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Principle Consultant at Tenmile Marketing

February 1, 2020 - Present

Freelance brand and marketing consulting for agile businesses and creative agencies. Led fractional CMO engagements, guiding market teams to execute against a clear strategy. Delivered end-to-end rebrands including brand strategy, persona development, visual and verbal identity, launch planning and execution. Developed comprehensive brand positioning from immersion through final delivery, bridging to visual identity and campaign development for BNP Paribas, Transamerica, Inspira Financial, UCI Health, Firmatek, and others. Created multi-channel marketing strategies and content plans for in-market execution and optimization. Provided product marketing consultation for Press Ganey (B2B SaaS for health care).

Chief Marketing Officer at Elmore Companies

September 1, 2019 - September 1, 2021

Accelerated business growth for a portfolio of private equity backed companies through client facing and recruitment brand development, marketing infrastructure implementation, and go-to-market optimization. Developed cohesive brand identities grounded in vision, purpose and values with internal and external application, boosting brand understanding and awareness. Implemented multi-channel digital campaigns with marketing automation, improved website UX, and robust lead tracking. Led market segmentation and content development for the firm, resulting in increased broker, seller, and operator interest.

Senior Marketing Manager at Breckenridge Ski Resort

July 1, 2017 - August 1, 2019

Defined Breck’s brand position among Vail Resort’s portfolio and competition, then leveraged the brand and campaign to drive growth across hospitality, ski school, food & beverage, rental/retail, and lift tickets & season passes. Generated +$74M in revenue YoY. Led branding workshop for Vail Resorts portfolio to drive differentiation and crystallize market positioning. Served as Chief of Staff for Breckenridge Marketing Team, leading team development.

Senior Brand Strategist at Monigle

May 1, 2014 - July 1, 2017

Pitched and led comprehensive brand programs for clients across industries. Defined and implemented Employer Brand/EVP capability and brand platform methodology. Typical scope included brand research (quant & qual), customer journey mapping, brand strategy, brand architecture, visual identity, brand activation and launch planning.

MBA Summer Associate at Johnson & Johnson

May 1, 2013 - August 1, 2013

MBA Summer Associate role supporting marketing initiatives and strategic projects.

Marketing & PR Associate at Greenstone FCS

April 1, 2010 - June 1, 2012

Marketing & PR responsibilities contributing to communications, campaigns and client engagement.

Marketing Assistant at KMG Prestige, Inc.

August 1, 2008 - June 1, 2012

Marketing support across programs, campaigns and communications efforts.