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I am a creative marketing and design leader with a Master’s in Media and Creative Industries and hands-on experience shaping brand identities, campaigns, and content across beauty, lifestyle, and hospitality brands. I specialize in translating concepts into cohesive visuals and strategies that drive engagement and business results. Currently based in Rotterdam, I lead brand storytelling and content strategy for Amehoela Bar & Restaurant, while collaborating on freelance design projects that fuse creativity with commercial objectives.…I am a creative marketing and design leader with a Master’s in Media and Creative Industries and hands-on experience shaping brand identities, campaigns, and content across beauty, lifestyle, and hospitality brands. I specialize in translating concepts into cohesive visuals and strategies that drive engagement and business results. Currently based in Rotterdam, I lead brand storytelling and content strategy for Amehoela Bar & Restaurant, while collaborating on freelance design projects that fuse creativity with commercial objectives.

Teodora Goneva

Graphic Designer, Brand Designer, Presentation Designer, +5

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I am a creative marketing and design leader with a Master’s in Media and Creative Industries and hands-on experience shaping brand identities, campaigns, and content across beauty, lifestyle, and hospitality brands. I specialize in translating concepts into cohesive visuals and strategies that drive engagement and business results. Currently based in Rotterdam, I lead brand storytelling and content strategy for Amehoela Bar & Restaurant, while collaborating on freelance design projects that fuse creativity with commercial objectives.…I am a creative marketing and design leader with a Master’s in Media and Creative Industries and hands-on experience shaping brand identities, campaigns, and content across beauty, lifestyle, and hospitality brands. I specialize in translating concepts into cohesive visuals and strategies that drive engagement and business results. Currently based in Rotterdam, I lead brand storytelling and content strategy for Amehoela Bar & Restaurant, while collaborating on freelance design projects that fuse creativity with commercial objectives.

Available to hire

I am a creative marketing and design leader with a Master’s in Media and Creative Industries and hands-on experience shaping brand identities, campaigns, and content across beauty, lifestyle, and hospitality brands. I specialize in translating concepts into cohesive visuals and strategies that drive engagement and business results.

Currently based in Rotterdam, I lead brand storytelling and content strategy for Amehoela Bar & Restaurant, while collaborating on freelance design projects that fuse creativity with commercial objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Dutch

Advanced

French

Advanced

Russian

Fluent

Bulgarian

Fluent

Work Experience

Freelance Campaign Designer at Celestins Agency / BioMedica

December 31, 2025 - October 5, 2025

Supported multi-brand marketing campaigns across beauty, wellness, and decor sectors. Led influencer onboarding, communications, and contract coordination across 7 brands. Produced cross-channel content (Instagram, LinkedIn) and wrote copy to maintain a unified brand voice. Designed brand visuals and owned LinkedIn strategy, increasing reach and engagement. Contributed to internal brand storytelling, from tone-of-voice strategy to branded templates. Led the development of a cohesive visual identity for the studio’s Instagram, boosting engagement and brand clarity. Designed product packaging and web visuals for Banabar’s Amazon launch, directly improving product visibility and user experience. Presented strategic packaging redesigns to clients with clear rationale and narrative grounding.

Marketing Intern at Celestins Agency

December 31, 2023 - October 5, 2025

Executed marketing campaign planning for Penguin x Apple audiobook partnership, collaborating on creative direction and brand synergy. Conducted digital strategy analysis of Gymshark’s Instagram marketing, identifying engagement opportunities. Thesis work explored Instagram’s cultural role in capturing public opinion on reality TV consumption. Highlights included top grades in Media Entrepreneurship, Marketing, and Audience Engagement.

Design Intern at Studio Mesh

December 31, 2021 - October 5, 2025

Led the development of a cohesive visual identity for the studio’s Instagram, boosting engagement and brand clarity. Designed brand visuals and supported presentation design and content creation across projects.

Marketing & Creative Lead at Amehoela Bar & Restaurant

January 1, 2025 - Present

Leading marketing and creative direction, overseeing brand strategy, content creation, and campaign execution. Managing the bar’s Instagram presence, from concept development and visual production to publishing and engagement. Designing all graphic assets, including social media visuals, menus, story templates, and promotional materials. Creating and executing marketing strategies to increase footfall, event attendance, and brand recognition. Acting as the central decision-maker for marketing initiatives, aligning output with commercial objectives.

NPR & Marketing Intern at Celestins Agency

February 1, 2021 - June 1, 2021