Growth Marketing Associate at Code for All

CRM & Marketing Automations ・Managed and created +6 HubSpot workflows that improved customer experience; ・Designed and optimised Landing Pages using HubSpot and Lovable; ・Built and automated email flows; ・Organised lead segmentation in HubSpot. Partnerships & Distribution Channels ・Identified, approached, and closed partnerships with influencers; ・Closed 16+ influencer partnerships that generated 120+ customers; ・Maintain and nurture existing partner relationships, ensuring they have the latest materials and communications. Creation & Management of Marketing Assets ・Designed social media post using Canva; ・Created emails and Newsletter for external partners; ・Created emails for the internal database using HubSpot email systemn; ・Produced and organized marketing assets (e.g., social media posts, email copy, guides, videos) for ongoing campaigns and product launches; ・Coordinated with external suppliers (e.g., photographers, video producers, designers) to deliver high-quality content; ・Maintained an up-to-date content library for rapid deployment.

Sales & B2B Marketing Associate at Softlanding

・Managed B2B outreach campaigns across email and LinkedIn using HubSpot and Linked Helper; ・Organised events that reached 50+ registrations, coordinated awareness posts, invitation emails, lead segmentation, and follow-up strategy across the funnel.

Business Developer at Landing.Jobs

・Managed end-to-end B2B outreach email and LinkedIn campaigns using HubSpot, Apollo and Linked Helper; ・Organised events with 50+ registrations. From creating awareness posts, invitation emails, lead segmentation and follow-up strategy. ・Qualified and proactively contacted potential customers; ・Met with potential customers to sell specific services; ・Identified and qualified sales opportunities by understanding the needs and challenges of potential customers; ・Collaborated with the customer success and marketing team to develop strategies for reaching sales targets; ・Used HubSpot to search and manage leads and sales activities.

Head of Marketing at AIESEC in Portugal

As a member of the country executive board of AIESEC in Portugal, I was the final responsible for Marketing and External Relations, my responsibilities included: ・Member of the national executive board of “AIESEC in Portugal”; ・Part of a team of 7 people with 5 different nationalities; ・Developed and executed the social media strategy, increasing engagement by +20% and 10% growth in followers; ・Created of a digital strategy and management of all AIESEC in Portugal's Social Media pages, including content creation; ・Managed a team with 10+ marketeers; ・Created of B2C strategies to attract our audience to sign up on our online platform. I managed a team of local marketeers to achieve this; ・Public Relations - I was responsible for the communications and brand perceptions of AIESEC. I was doing B2B2C sales in order to partner with other organizations; ・Events Management - I was the final marketing responsible for the attraction of our 2 main events “Youth Speak Forum” and was co-team leader of the organizing committee. ・Strategical goal setting, not just for my department, but for the organization overall, using the 4DX framework. 🎖️ My team and I reached Top 1 of absolute growth of customer acquisition in Europe!