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Brand Identity Designer and Art Director with 5+ years of experience helping startups and scale-ups build visual identities that match the quality of what they do. I combine strategic thinking with hands-on craft, from brand strategy and logo systems to art direction and creative execution. So brands feel clean, sophisticated, and trustworthy at first glance. My background in consumer behavior and brand psychology informs every design decision, ensuring identities are not only beautiful but also built to perform. I work across brand foundations, rebrands, and multi-channel creative, providing both creative leadership and detailed execution.…Brand Identity Designer and Art Director with 5+ years of experience helping startups and scale-ups build visual identities that match the quality of what they do. I combine strategic thinking with hands-on craft, from brand strategy and logo systems to art direction and creative execution. So brands feel clean, sophisticated, and trustworthy at first glance. My background in consumer behavior and brand psychology informs every design decision, ensuring identities are not only beautiful but also built to perform. I work across brand foundations, rebrands, and multi-channel creative, providing both creative leadership and detailed execution.

Terezia Urdova

Brand Designer, Art Director, Graphic Designer, +2

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Brand Identity Designer and Art Director with 5+ years of experience helping startups and scale-ups build visual identities that match the quality of what they do. I combine strategic thinking with hands-on craft, from brand strategy and logo systems to art direction and creative execution. So brands feel clean, sophisticated, and trustworthy at first glance. My background in consumer behavior and brand psychology informs every design decision, ensuring identities are not only beautiful but also built to perform. I work across brand foundations, rebrands, and multi-channel creative, providing both creative leadership and detailed execution.…Brand Identity Designer and Art Director with 5+ years of experience helping startups and scale-ups build visual identities that match the quality of what they do. I combine strategic thinking with hands-on craft, from brand strategy and logo systems to art direction and creative execution. So brands feel clean, sophisticated, and trustworthy at first glance. My background in consumer behavior and brand psychology informs every design decision, ensuring identities are not only beautiful but also built to perform. I work across brand foundations, rebrands, and multi-channel creative, providing both creative leadership and detailed execution.

Available to hire

Brand Identity Designer and Art Director with 5+ years of experience helping startups and scale-ups build visual identities that match the quality of what they do. I combine strategic thinking with hands-on craft, from brand strategy and logo systems to art direction and creative execution. So brands feel clean, sophisticated, and trustworthy at first glance.

My background in consumer behavior and brand psychology informs every design decision, ensuring identities are not only beautiful but also built to perform. I work across brand foundations, rebrands, and multi-channel creative, providing both creative leadership and detailed execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Slovak

Fluent

Czech

Advanced

Dutch

Beginner

Work Experience

Independent – Freelance Brand Identity Designer & Art Director

January 1, 2026 - Present

Led brand identity projects for 10+ European startups and scale-ups. Designed full brand foundations including strategy, logo systems, color, typography, brand guidelines, and tone of voice. Conducted brand audits and produced positioning recommendations that informed rebrands for 7 clients. Art directed a trade show booth for Ireckonu, increasing booth visits by 56% vs previous editions. Maintained ongoing retainer relationships providing creative direction and design support.

Art Director at Aquablu

January 1, 2025 - January 1, 2026

Contributed to revenue growth (from €500K to €2M) through brand building, creative direction, and reputation development across all touchpoints. Led art direction and visual identity development across brand, digital, and print. Managed external creative teams and large-scale productions. Directed trade show booths, event backdrops, and large-format visual assets, coordinating closely with marketing for campaign direction and brand consistency.

Creative & Marketing Designer at Aquablu

January 1, 2023 - January 1, 2025

Conceptualized and executed multi-channel marketing campaigns from idea through delivery. Designed social media and sales assets, ensuring visual consistency across platforms and touchpoints. Built consistent brand presence during a rapid growth phase, supporting marketing execution and brand coherence.

Marketing Coordinator at Ethnic Chic

January 1, 2021 - January 1, 2023

Managed social media channels to maintain consistent brand voice and visual identity. Coordinated outreach to magazines and publications to secure editorial coverage. Organized and art directed interior photoshoots from concept through final delivery. Art directed and designed a new brand identity for a luxury sub-brand and led design and art direction of the company website.