Available to hire
I’m an award-winning multidisciplinary Art Director, Designer, and Creative Strategist who believes the best ideas happen where culture and design intersect. I’ve led creative across global brands including Gatorade, Walmart, Coca-Cola, Volkswagen, Live Nation, and Janet Jackson, creating campaigns spanning advertising, experiential, branding, digital, social, motion, and OOH. From turning musicians into athletes for Gatorade to designing immersive fan experiences and launching new brands, I thrive on building ideas that connect emotionally and leave a lasting impression.
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Work Experience
Creative Director at Gil Duldulao Creative
November 1, 2025 - PresentLead creative director, experiential branding, visual systems, and production design across artists, entertainment, and live-event initiatives in collaboration with choreographer and creative director Gil Duldulao.
Senior Digital Designer at PepsiCo / Gatorade
August 1, 2023 - October 1, 2025Led motion design and digital creative across 10+ global campaigns for Gatorade, strengthening brand consistency and audience engagement across social and digital platforms.
Freelance Creative Director at THE FIFTH
July 1, 2023 - February 1, 2024Led creative strategy and development for entertainment, technology, and culture-focused brand initiatives across social and influencer platforms.
Art Director at Publicis Groupe / Contender
April 1, 2023 - November 1, 2025Led cultural-first social, digital, and experiential campaigns for brand partners; built cross-functional workflows across strategy, production, media, and design teams.
Senior Designer at WPP / VML
January 1, 2022 - October 1, 2022Designed and managed integrated digital, social, and paid media creative for Coca-Cola and other global brands.
Art Director at Publicis Groupe / Exiner Los Angeles
January 1, 2020 - October 1, 2022Led creative campaigns across multiple platforms; developed craft strategies for online brand imagery and campaign narratives.
Art Director at Publicis Groupe / Exiner
January 1, 2020 - October 1, 2022Led creative campaigns across multiple platforms; developed craft strategies for brand imagery and online experiences.
Creative Director at Universal Music Group / Janet Jackson
January 1, 2019 - December 31, 2023Directed creative strategy and multi-platform campaign execution for Janet Jackson’s Together Again Tour, contributing to 90% sellouts and $108M+ gross revenue.
Founder & Creative Director at SW GRUS
May 1, 2015 - PresentFounded and led SW GRUS, a culture-driven editorial and creative platforms spotlighting emerging and established voices across music, fashion, art, and entertainment.
Education
Bachelor of Arts at Columbia College Chicago
January 11, 2030 - June 25, 2026Qualifications
Industry Experience
Media & Entertainment
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