🚀 Experienced Marketing Leader | Driving Profitable Growth | Customer-Centric Approach | CMA Award Winning Marketer As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives. Here’s what sets me apart: 🔹 Go-to-Market Mastery: I’ve earned a reputation for developing and executing go-to-market plans that deliver sustainable growth and tangible business impact. Whether launching hero products or orchestrating key events, I ensure our strategies resonate with both consumer and commercial markets. 🔹 Data-Driven Insights: My approach combines structured business management with creative go-to-market strategies. By leveraging data analytics, I make informed decisions that drive results. ROI isn’t just a metric—it’s a mindset. 🔹 Adaptability Across Industries: Having navigated diverse challenges, I excel at breaking down complex issues. My innovative entrepreneurial spirit and relentless focus on performance empower me to lead change effectively. 🔹 Tech-Savvy: From Software-as-a-Service (SaaS) to Azure Cloud Services and AI, I’ve immersed myself in cutting-edge solutions. My expertise spans Dynamics 365, IoT, and more—always with an eye on business impact. 🔹 Specialties: Agile Marketing, Modern Marketing, Digital Marketing, Product Marketing, Social Media Marketing, Business Management, Go-to-Market Strategy, B2B/B2C Marketing, and Content Marketing. Let’s connect! I’m passionate about driving growth and fostering meaningful connections. 🌟

Terry J. Tyler

🚀 Experienced Marketing Leader | Driving Profitable Growth | Customer-Centric Approach | CMA Award Winning Marketer As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives. Here’s what sets me apart: 🔹 Go-to-Market Mastery: I’ve earned a reputation for developing and executing go-to-market plans that deliver sustainable growth and tangible business impact. Whether launching hero products or orchestrating key events, I ensure our strategies resonate with both consumer and commercial markets. 🔹 Data-Driven Insights: My approach combines structured business management with creative go-to-market strategies. By leveraging data analytics, I make informed decisions that drive results. ROI isn’t just a metric—it’s a mindset. 🔹 Adaptability Across Industries: Having navigated diverse challenges, I excel at breaking down complex issues. My innovative entrepreneurial spirit and relentless focus on performance empower me to lead change effectively. 🔹 Tech-Savvy: From Software-as-a-Service (SaaS) to Azure Cloud Services and AI, I’ve immersed myself in cutting-edge solutions. My expertise spans Dynamics 365, IoT, and more—always with an eye on business impact. 🔹 Specialties: Agile Marketing, Modern Marketing, Digital Marketing, Product Marketing, Social Media Marketing, Business Management, Go-to-Market Strategy, B2B/B2C Marketing, and Content Marketing. Let’s connect! I’m passionate about driving growth and fostering meaningful connections. 🌟

Available to hire

🚀 Experienced Marketing Leader | Driving Profitable Growth | Customer-Centric Approach | CMA Award Winning Marketer

As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives. Here’s what sets me apart:

🔹 Go-to-Market Mastery: I’ve earned a reputation for developing and executing go-to-market plans that deliver sustainable growth and tangible business impact. Whether launching hero products or orchestrating key events, I ensure our strategies resonate with both consumer and commercial markets.

🔹 Data-Driven Insights: My approach combines structured business management with creative go-to-market strategies. By leveraging data analytics, I make informed decisions that drive results. ROI isn’t just a metric—it’s a mindset.

🔹 Adaptability Across Industries: Having navigated diverse challenges, I excel at breaking down complex issues. My innovative entrepreneurial spirit and relentless focus on performance empower me to lead change effectively.

🔹 Tech-Savvy: From Software-as-a-Service (SaaS) to Azure Cloud Services and AI, I’ve immersed myself in cutting-edge solutions. My expertise spans Dynamics 365, IoT, and more—always with an eye on business impact.

🔹 Specialties: Agile Marketing, Modern Marketing, Digital Marketing, Product Marketing, Social Media Marketing, Business Management, Go-to-Market Strategy, B2B/B2C Marketing, and Content Marketing.

Let’s connect! I’m passionate about driving growth and fostering meaningful connections. 🌟

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Language

English
Fluent

Work Experience

Associate Manager, Marketing, Everyday Banking Acquisition at TD Bank
December 1, 2020 - December 1, 2021
Led the launch of TD GoalAssist and the Learning Centre, delivering over 60 million impressions, 1.5 million net new accounts, 10 million goal completions, and more than 5 million visits per month to the Learning Centre with a strategic 'new investor' millennial segment.
Senior Marketing Manager, Cloud & Enterprise at Microsoft Canada
August 1, 2017 - August 1, 2018
Led multi-channel B2B marketing campaigns for the Data & AI portfolio, growing known lead volume by 24% year-over-year and 100% YoY. Produced the Cloud & Enterprise webinar series (over 1.2M attendees, 400k leads, 200 marketing qualified leads), contributing to Canada’s subsidiary ranking first outside the United States in generating Data & AI MQLs.
Junior Marketing Manager, Cloud & Enterprise at Telus
February 1, 2016 - July 1, 2017
Led a working team to identify gaps within Telus Offer Manager (TOM) system and partner-specific pricing (PSP) with major retail banners (e.g., Best Buy, Walmart), resulting in $1.1M EBITDA savings and 25% increased work efficiency by reducing account manager hours.
Board Member at Geneva Centre for Autism
September 30, 2018 - November 30, 2020
Provided strategic oversight and governance; contributed to growth mindset initiatives and community programs, mitigating financial risk as a board member.
Manager, Marketing, Small Business Banking & Payments at TD Bank
December 1, 2021 - Present
Provided strategic oversight, direction, and mitigation of financial risk as a board member for growth initiatives and marketing for small business banking & payments.
Marketing Specialist, Data & AI Portfolio at Microsoft Canada
August 1, 2017 - August 1, 2018
Led multi-channel B2B marketing campaigns and initiatives to grow lead volume for the Data & AI portfolio by 24% YoY and 100% YoY; produced the most successful Cloud & Enterprise webinar series (over 1.2M attendees, 400k known leads, 200 MQLs).
Marketing Manager, Cloud & Enterprise at Telus
February 1, 2016 - July 1, 2017
Led a working team to identify gaps within Telus Offer Manager (TOM) system and partner-specific pricing (PSP) with major retail banners (e.g., Best Buy, Walmart); delivered $1.1M EBITDA savings and a 25% increase in work efficiency by reducing account manager hours.

Education

Master of Business Administration at Schulich School of Business
September 4, 2018 - April 30, 2022
Bachelor of Commerce at York University
September 6, 2011 - April 30, 2014
Bachelor of Commerce at York University
January 11, 2030 - January 26, 2026
Master of Business Administration at York University
August 1, 2017 - August 1, 2018

Qualifications

Artificial Intelligence Certification
January 11, 2030 - January 24, 2026
Master of Business Administration (MBA)
January 11, 2030 - January 24, 2026

Industry Experience

Financial Services, Professional Services, Computers & Electronics, Telecommunications, Software & Internet, Media & Entertainment, Education