Terry J. Tyler

Available to hire

🚀 Experienced Marketing Leader CMA Award Winning Marketer As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives.

About

🚀 Experienced Marketing Leader | Driving Profitable Growth | Customer-Centric Approach | CMA Award Winning Marketer

As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives. Here’s what sets me apart:

🔹 Go-to-Market Mastery: I’ve earned a reputation for developing and executing go-to-market plans that deliver sustainable growth and tangible business impact. Whether launching hero products or orchestrating key events, I ensure our strategies resonate with both consumer and commercial markets.

🔹 Data-Driven Insights: My approach combines structured business management with creative go-to-market strategies. By leveraging data analytics, I make informed decisions that drive results. ROI isn’t just a metric—it’s a mindset.

🔹 Adaptability Across Industries: Having navigated diverse challenges, I excel at breaking down complex issues. My innovative entrepreneurial spirit and relentless focus on performance empower me to lead change effectively.

🔹 Tech-Savvy: From Software-as-a-Service (SaaS) to Azure Cloud Services and AI, I’ve immersed myself in cutting-edge solutions. My expertise spans Dynamics 365, IoT, and more—always with an eye on business impact.

🔹 Specialties: Agile Marketing, Modern Marketing, Digital Marketing, Product Marketing, Social Media Marketing, Business Management, Go-to-Market Strategy, B2B/B2C Marketing, and Content Marketing.

Let’s connect! I’m passionate about driving growth and fostering meaningful connections. 🌟

  • 10 years' experience
  • Joined March 2025

Industry experience

  • Financial Services
  • Professional Services
  • Computers & Electronics
  • Telecommunications
  • Software & Internet
  • Media & Entertainment
  • Education

Work experience· 7 roles

Manager, Marketing, Small Business Banking & Payments · TD BankDec 2021 – Present · 5 yrs

Provided strategic oversight, direction, and mitigation of financial risk as a board member for growth initiatives and marketing for small business banking & payments.

Associate Manager, Marketing, Everyday Banking Acquisition · TD BankDec 2020 – Dec 2021 · 1 yr 1 mo

Led the launch of TD GoalAssist and the Learning Centre, delivering over 60 million impressions, 1.5 million net new accounts, 10 million goal completions, and more than 5 million visits per month to the Learning Centre with a strategic 'new investor' millennial segment.

Board Member · Geneva Centre for AutismSep 2018 – Nov 2020 · 2 yrs 3 mos

Provided strategic oversight and governance; contributed to growth mindset initiatives and community programs, mitigating financial risk as a board member.

Marketing Specialist, Data & AI Portfolio · Microsoft CanadaAug 2017 – Aug 2018 · 1 yr 1 mo
Senior Marketing Manager, Cloud & Enterprise · Microsoft CanadaAug 2017 – Aug 2018 · 1 yr 1 mo
Marketing Manager, Cloud & Enterprise · TelusFeb 2016 – Jul 2017 · 1 yr 6 mos
Junior Marketing Manager, Cloud & Enterprise · TelusFeb 2016 – Jul 2017 · 1 yr 6 mos

Education

Master of Business Administration · Schulich School of Business2018 – 2022
Bachelor of Commerce · York University2011 – 2014
Bachelor of Commerce · York University2030 – 2026
Master of Business Administration · York University2017 – 2018

Certifications and awards

Artificial Intelligence Certification2030 – 2026
Master of Business Administration (MBA)2030 – 2026

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