Terry J. Tyler

Associate Manager, Marketing, Everyday Banking Acquisition at TD Bank

Led the launch of TD GoalAssist and the Learning Centre, delivering over 60 million impressions, 1.5 million net new accounts, 10 million goal completions, and more than 5 million visits per month to the Learning Centre with a strategic 'new investor' millennial segment.

Senior Marketing Manager, Cloud & Enterprise at Microsoft Canada

Led multi-channel B2B marketing campaigns for the Data & AI portfolio, growing known lead volume by 24% year-over-year and 100% YoY. Produced the Cloud & Enterprise webinar series (over 1.2M attendees, 400k leads, 200 marketing qualified leads), contributing to Canada’s subsidiary ranking first outside the United States in generating Data & AI MQLs.

Junior Marketing Manager, Cloud & Enterprise at Telus

Led a working team to identify gaps within Telus Offer Manager (TOM) system and partner-specific pricing (PSP) with major retail banners (e.g., Best Buy, Walmart), resulting in $1.1M EBITDA savings and 25% increased work efficiency by reducing account manager hours.

Board Member at Geneva Centre for Autism

Provided strategic oversight and governance; contributed to growth mindset initiatives and community programs, mitigating financial risk as a board member.

Manager, Marketing, Small Business Banking & Payments at TD Bank

Provided strategic oversight, direction, and mitigation of financial risk as a board member for growth initiatives and marketing for small business banking & payments.

Marketing Specialist, Data & AI Portfolio at Microsoft Canada

Led multi-channel B2B marketing campaigns and initiatives to grow lead volume for the Data & AI portfolio by 24% YoY and 100% YoY; produced the most successful Cloud & Enterprise webinar series (over 1.2M attendees, 400k known leads, 200 MQLs).