Terry J. Tyler
🚀 Experienced Marketing Leader CMA Award Winning Marketer As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives.
About
🚀 Experienced Marketing Leader | Driving Profitable Growth | Customer-Centric Approach | CMA Award Winning Marketer
As a seasoned marketing leader, I thrive on shaping business success through strategic initiatives. Here’s what sets me apart:
🔹 Go-to-Market Mastery: I’ve earned a reputation for developing and executing go-to-market plans that deliver sustainable growth and tangible business impact. Whether launching hero products or orchestrating key events, I ensure our strategies resonate with both consumer and commercial markets.
🔹 Data-Driven Insights: My approach combines structured business management with creative go-to-market strategies. By leveraging data analytics, I make informed decisions that drive results. ROI isn’t just a metric—it’s a mindset.
🔹 Adaptability Across Industries: Having navigated diverse challenges, I excel at breaking down complex issues. My innovative entrepreneurial spirit and relentless focus on performance empower me to lead change effectively.
🔹 Tech-Savvy: From Software-as-a-Service (SaaS) to Azure Cloud Services and AI, I’ve immersed myself in cutting-edge solutions. My expertise spans Dynamics 365, IoT, and more—always with an eye on business impact.
🔹 Specialties: Agile Marketing, Modern Marketing, Digital Marketing, Product Marketing, Social Media Marketing, Business Management, Go-to-Market Strategy, B2B/B2C Marketing, and Content Marketing.
Let’s connect! I’m passionate about driving growth and fostering meaningful connections. 🌟
- 10 years' experience
- Joined March 2025
Industry experience
- Financial Services
- Professional Services
- Computers & Electronics
- Telecommunications
- Software & Internet
- Media & Entertainment
- Education
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Work experience· 7 roles
Provided strategic oversight, direction, and mitigation of financial risk as a board member for growth initiatives and marketing for small business banking & payments.
Led the launch of TD GoalAssist and the Learning Centre, delivering over 60 million impressions, 1.5 million net new accounts, 10 million goal completions, and more than 5 million visits per month to the Learning Centre with a strategic 'new investor' millennial segment.
Provided strategic oversight and governance; contributed to growth mindset initiatives and community programs, mitigating financial risk as a board member.
Education
Certifications and awards
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