Tessa Booyens
SEO Specialist with 4+ years of driving organic growth that converts across technical SEO, content and multi-market search strategy for international clients.
About
SEO Specialist with 4+ years of driving organic growth that converts
across technical SEO, content and multi-market search strategy for
international clients. Now specialising in AI search visibility (GEO, AEO and LLM optimisation) across ChatGPT, Google AI Overviews and Perplexity. Focused on turning search performance into leads, conversions and measurable commercial return
- 1 year's experience
- Joined July 2026
Languages
- EnglishFluent
- AfrikaansFluent
Industry experience
- Healthcare
- Manufacturing
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Travel & Hospitality
- Education
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Work experience
Managed content creation and distribution, local SEO, Google Business Profile optimization, content strategy, on-page optimization and technical fixes. Led discovery audits and ongoing programmes customized to each client, spanning local SEO and travel-related marketing for a luxury eco-tourism brand; drove inquiries and bookings.
Managed website updates, SEO, travel listings, content creation and social media activity; supported marketing, sales and reservations teams; delivered monthly content, newsletters, blogs and white papers; updated websites and on-page SEO; produced reports and targeted advertising.
Education
Certifications and awards
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