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SEO Specialist with 4+ years of driving organic growth that converts across technical SEO, content and multi-market search strategy for international clients. Now specialising in AI search visibility (GEO, AEO and LLM optimisation) across ChatGPT, Google AI Overviews and Perplexity. Focused on turning search performance into leads, conversions and measurable commercial return…

Tessa Booyens

Digital Marketer, Marketing Strategist, Content Strategist, +7

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SEO Specialist with 4+ years of driving organic growth that converts across technical SEO, content and multi-market search strategy for international clients. Now specialising in AI search visibility (GEO, AEO and LLM optimisation) across ChatGPT, Google AI Overviews and Perplexity. Focused on turning search performance into leads, conversions and measurable commercial return…

Available to hire

SEO Specialist with 4+ years of driving organic growth that converts
across technical SEO, content and multi-market search strategy for
international clients. Now specialising in AI search visibility (GEO, AEO and LLM optimisation) across ChatGPT, Google AI Overviews and Perplexity. Focused on turning search performance into leads, conversions and measurable commercial return

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Afrikaans

Fluent

Work Experience

Marketing Assistant at Lambert Nemec Group / Gondwana Private Game Reserve

January 1, 2022 - September 30, 2022

Managed content creation and distribution, local SEO, Google Business Profile optimization, content strategy, on-page optimization and technical fixes. Led discovery audits and ongoing programmes customized to each client, spanning local SEO and travel-related marketing for a luxury eco-tourism brand; drove inquiries and bookings.

Marketing Intern at Conversion Advantage

January 1, 2020 - November 30, 2020

Managed website updates, SEO, travel listings, content creation and social media activity; supported marketing, sales and reservations teams; delivered monthly content, newsletters, blogs and white papers; updated websites and on-page SEO; produced reports and targeted advertising.