Art Director at Far Out Toys

Designed and directed brand identities across multiple toy lines, shaping logos, color systems, packaging, and brand voices from ideation to rollout. Led packaging development in collaboration with engineers, illustrators, and vendors to support quality, compliance, and cost efficiency. Conceptualized immersive event and showroom experiences using 3D environments, dioramas, and installations. Developed AI-assisted workflows and prompts to accelerate ideation, copywriting, and creative production. Partnered with marketing and product teams to strengthen storytelling and unify brand presentation across touchpoints.

Art Director at Paul Mitchell

Directed visual rebranding initiatives, bridging gaps in brand guidelines during company-wide rollout. Designed salon and consumer-facing websites with immersive UX and editorial storytelling, including interactive elements, product knowledge tools, and multimedia content. Led digital engagement tools (lookbooks, guides, mobile experiences) connecting in-salon and digital channels. Oversaw celebrity-brand packaging and tools from concept through sample reviews, materials, and vendor communication. Managed complex print projects for department stores and large-scale documents (retail packaging, POP displays, window graphics), including concept-to-press-check production. Directed photo/video creative production with storyboards, wardrobe styling, and on-set art direction, and mentored junior designers to improve workflow and visual standards.

Art Director at PharMeDoc

Originally hired as Graphic Designer & Photographer; promoted to Art Director. Developed 360° visual campaigns integrating design, photography, and video to drive engagement and conversion across e-commerce, social, email, and digital ads. Established brand and photography guidelines, media kits, and catalogs. Photographed 50+ products and executed advanced photo retouching for high-quality, compelling images. Designed dozens of full product detail pages for e-commerce and Amazon, including infographics, diagrams, product feature demonstrations, and customized icons. Directed photo/video production end-to-end (budgets, scripts, casting, wardrobe, editing), producing 100+ high-performing assets. Designed packaging for new product lines balancing creativity, budget, and manufacturability. Managed and mentored junior creatives, improving timelines and brand alignment; achieved record-breaking sales and engagement, including 6× Instagram follower growth.

Built brand identities and marketing assets for clients across beauty, jewelry, automotive, and entertainment. Created logos, packaging, print collateral, and digital advertising campaigns to increase visibility and sales for boutique and startup clients. Directed photoshoots and created content libraries optimized for social media, Shopify, and e-commerce. Delivered cohesive visual systems balancing creative innovation with business goals and client budgets.