Hi, I'm Tetiana, a Product/ UX Designer with 9 years of experience helping B2B SaaS and consumer-facing companies solve complex design challenges. I bring end-to-end design ownership, from user research and strategy through high-fidelity execution and developer handoff. I've delivered proven impact, like a redesign that increased retention by 14% in six weeks, and I have cross-platform expertise for web, mobile, and responsive applications. I specialize in taking products from 0 to 1, turning ambiguous problems into clear, strategic solutions. Whether you need a full product redesign, a new feature, or design system work, I combine systems thinking with hands-on craft to deliver work that's both beautiful and effective. I move quickly, communicate clearly, and focus on outcomes that matter to your business. Let's chat about your project, I'd love to learn how I can help.

Tetiana Khimiak

Hi, I'm Tetiana, a Product/ UX Designer with 9 years of experience helping B2B SaaS and consumer-facing companies solve complex design challenges. I bring end-to-end design ownership, from user research and strategy through high-fidelity execution and developer handoff. I've delivered proven impact, like a redesign that increased retention by 14% in six weeks, and I have cross-platform expertise for web, mobile, and responsive applications. I specialize in taking products from 0 to 1, turning ambiguous problems into clear, strategic solutions. Whether you need a full product redesign, a new feature, or design system work, I combine systems thinking with hands-on craft to deliver work that's both beautiful and effective. I move quickly, communicate clearly, and focus on outcomes that matter to your business. Let's chat about your project, I'd love to learn how I can help.

Available to hire

Hi, I’m Tetiana, a Product/ UX Designer with 9 years of experience helping B2B SaaS and consumer-facing companies solve complex design challenges.

I bring end-to-end design ownership, from user research and strategy through high-fidelity execution and developer handoff. I’ve delivered proven impact, like a redesign that increased retention by 14% in six weeks, and I have cross-platform expertise for web, mobile, and responsive applications. I specialize in taking products from 0 to 1, turning ambiguous problems into clear, strategic solutions.

Whether you need a full product redesign, a new feature, or design system work, I combine systems thinking with hands-on craft to deliver work that’s both beautiful and effective. I move quickly, communicate clearly, and focus on outcomes that matter to your business.

Let’s chat about your project, I’d love to learn how I can help.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Dutch
Beginner
Ukrainian
Fluent

Work Experience

Senior Product Designer at Road
June 1, 2025 - June 1, 2025
Reported directly to the Head of Design and collaborated with the CPO to align product vision with design strategy for SaaS mobile apps and enterprise dashboards. Onboarded UX improvements boosting mobile app conversion from 21% to 37% in 6 weeks, and enabled bulk account actions that cut enterprise setup time by 90%. Built a design system with documentation and UI library, improving UI consistency and delivery speed.
Senior User Experience Designer at Elsevier
March 1, 2024 - March 1, 2024
Reported to the Design Manager and collaborated with a 20+ design team across cross-product reviews and initiatives to ensure design consistency. Improved researcher publishing journeys through UX research and design enhancements, resulting in a 26% increase in submissions within 6 months. Refined key workflows and touchpoints, elevating user satisfaction and adoption.
Senior UX Designer at Telnyx
January 31, 2023 - January 31, 2023
Revamped interfaces for data-heavy PaaS tools used by developers; created a scalable design system enabling enterprise adoption and improved retention.
Founding Product Designer at Whalar Group
December 1, 2021 - December 1, 2021
Owned end-to-end design as founding designer, collaborating directly with the CPO and SVP to shape product vision and roadmap; created design process and led UX research, prototyping, and testing, delivering data-driven journeys that achieved 74% retention at beta.
Senior Product Designer at Whalar
December 1, 2020 - December 1, 2020
Led end-to-end UI/UX design across platform for 2M+ creators and 250 exclusive brands with integrations for social platforms; contributed to award-winning platform and authored design system docs, improving UI consistency and efficiency.
Product Designer at OpsWay
October 1, 2016 - October 1, 2016
Designed and prototyped user interfaces for outsourced software projects, applying UX principles and frontend skills (HTML/CSS).
Product Designer at MyDream
December 1, 2017 - December 1, 2017
Designed travel SaaS from MVP to profitable business with a platform, mobile app, and landing pages; 4M+ active users; won Seedstars award for best startup in tourism.
Founding Product Designer (Part-Time) at Fetery
November 1, 2022 - November 1, 2022
Designed end-to-end handmade product marketplace as part of a founding team; led user research, competitor analysis, and usability testing; created streamlined checkout across multiple sellers and improved onboarding.
Independent Product Designer at Tetiana Design & Consulting
June 1, 2025 - Present
Consulting startups on product design strategy and UX research methodologies while advancing technical capabilities in Framer web development and AI-assisted design workflows (Lovable, Relume) for accelerated client delivery.

Education

Master's Degree at Kyiv National Economic University
January 1, 2004 - January 1, 2009
UI/UX Design at School of Visual Communications, Kyiv, Ukraine
September 1, 2014 - March 1, 2015

Qualifications

Web Accessibility (WCAG 2.2)
May 1, 2023 - November 24, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more