I'm a brand and creative leader with 15+ years spanning agency, in-house, and freelance work — the rare combination of someone who can set the system and still get their hands dirty in the work. I've led visual design and art direction for national brands including Fossil, Filson, David Donahue, and ExxonMobil, and built a consumer brand's entire identity from the ground up as the first strategic hire at NOMAD Grills, taking it from zero to $4M+ in revenue as a team of one. Along the way I've led creative teams, owned brand systems and guidelines that keep large accounts consistent at scale, and built AI-assisted workflows into how I actually work — not as a buzzword, but as a real efficiency multiplier. I run a freelance design and strategy practice alongside my full-time marketing work, so I'm comfortable stepping into project-based engagements, moving fast, and delivering polished, on-brand work under real deadlines.…

Tyler Fleming

I'm a brand and creative leader with 15+ years spanning agency, in-house, and freelance work — the rare combination of someone who can set the system and still get their hands dirty in the work. I've led visual design and art direction for national brands including Fossil, Filson, David Donahue, and ExxonMobil, and built a consumer brand's entire identity from the ground up as the first strategic hire at NOMAD Grills, taking it from zero to $4M+ in revenue as a team of one. Along the way I've led creative teams, owned brand systems and guidelines that keep large accounts consistent at scale, and built AI-assisted workflows into how I actually work — not as a buzzword, but as a real efficiency multiplier. I run a freelance design and strategy practice alongside my full-time marketing work, so I'm comfortable stepping into project-based engagements, moving fast, and delivering polished, on-brand work under real deadlines.…

Available to hire

I’m a brand and creative leader with 15+ years spanning agency, in-house, and freelance work — the rare combination of someone who can set the system and still get their hands dirty in the work. I’ve led visual design and art direction for national brands including Fossil, Filson, David Donahue, and ExxonMobil, and built a consumer brand’s entire identity from the ground up as the first strategic hire at NOMAD Grills, taking it from zero to $4M+ in revenue as a team of one. Along the way I’ve led creative teams, owned brand systems and guidelines that keep large accounts consistent at scale, and built AI-assisted workflows into how I actually work — not as a buzzword, but as a real efficiency multiplier. I run a freelance design and strategy practice alongside my full-time marketing work, so I’m comfortable stepping into project-based engagements, moving fast, and delivering polished, on-brand work under real deadlines.

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Skills

Experience Level

Work Experience

Marketing Director at Askey Corp
February 1, 2026 - Present
Built the U.S. brand strategy and go-to-market narrative for Askey’s private 5G enterprise network business, including positioning, messaging, social content strategy, brand awareness, and demand generation. Translated complex 5G infrastructure into credible stories for enterprise buyers in logistics, manufacturing, healthcare, warehousing, shipping, government, and telecommunications reseller markets. Produced sales enablement assets, datasheets, brand video, technical marketing collateral, website contributions, and email campaigns. Partnered with the SVP and executive team on marketing strategy, budget planning, resource allocation, and plans for future marketing and agency capabilities.
Creative Director at NOMAD Grills
December 1, 2021 - August 1, 2026
Served as the first strategic hire and sole creative and marketing function for a two-founder outdoor products company. Established brand strategy and built the company’s customer-facing systems, including identity, packaging, ecommerce, and email, helping the business reach more than $4M in annual revenue and category leadership. Rebuilt the Shopify store and increased conversion by 25%. Grew the email program to more than 230,000 subscribers with 40%+ open rates, with one automated flow generating approximately $14,000 per week. Led high-performing Black Friday campaigns, a 3,000+ attendee branded event, sponsorship partnerships, a $240,000+ product preorder launch, and an AI-driven creative and analytics pipeline.
Associate Creative Director at AvreaFoster
June 1, 2019 - May 1, 2021
Directed creative for global corporate accounts including ExxonMobil, Fluor, Imagine Health, and ABC Fitness Solutions. Led a team of two designers and partnered with motion design and paid media specialists. Owned ExxonMobil’s annual ESG report and created brand guidelines for an internal initiative. Built Imagine Health’s website and sales-enablement suite for healthcare insurance brokers. Led messaging strategy, an executive presentation deck, and the campaign for ABC Fitness’s internal brand unveiling, supporting employee adoption during a sensitive brand transition.
Senior Designer at Lodge26 Agency
June 1, 2017 - June 1, 2018
Led brand strategy, identity, guidelines, and design projects for Aria Village, Fossil, The Epic, Filson, and David Donahue. Developed the overall campus brand and multiple sub-brands for a mixed-use development, created a 100+ page brand book and rollout standards for a Fossil heritage refresh, built launch and tenant collateral for a premium office development, and produced custom brand graphics and seasonal lookbooks for retail, ecommerce, and fashion clients.
Creative Consultant at Independent
August 1, 2011 - Present
Provided ongoing brand strategy, creative direction, design, web, marketing, and campaign consulting alongside full-time roles. For Craft and Vine, built the complete restaurant brand system, including visual identity, tap systems, menu, website, social media, pre-launch and retention campaigns, and a physical growler-to-go program. For the Osteosarcoma Institute, repositioned a personal-story nonprofit as an institutional research brand designed for hospital and research-clinic partnerships, contributing to its position as a leading name in osteosarcoma research funding.
Co-Founder & Creative Director at OCJ Apparel
October 1, 2010 - September 1, 2015
Co-founded and directed creative and brand growth for an apparel company. Expanded the collegiate licensing program from six schools to more than 60 major universities across major athletic conferences, including UT, LSU, OU, Michigan, and Notre Dame. Grew the product line from two jean styles into colored and garment-dyed denim, shorts, women’s tops, and an unbranded lifestyle apparel line. Built distribution through campus bookstores and women’s boutiques, developed a student ambassador program across more than 60 campuses, and scaled the team to five full-time employees plus seasonal interns.
Graphic Designer & Web Designer at Paige Hendricks Public Relations
May 1, 2009 - October 1, 2010
Designed brand identities, websites, and marketing collateral for local business and nonprofit clients as part of strategic branding and public-awareness campaigns.

Education

BFA - Graphic Design at Texas Christian Universtity
September 2, 2005 - May 16, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Energy & Utilities, Government, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Retail, Software & Internet, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution

Skills

Experience Level