Catherine Ann Wanbui Thairu
Available to hire
I specialize in AI-driven marketing solutions, helping brands scale through automation, strategic campaigns, and immersive content. At Thairu Digital, I lead services including:
AI-powered social media management
UGC (user-generated content) creation
Influencer marketing
High-performing paid ads (Meta, Google, TikTok)
Chatbot & customer support automation (WhatsApp bots, service bots)
AI models for e-commerce
End-to-end AI automation for business workflows
Whether you’re a startup, an e-commerce brand, or a service business, I design custom digital strategies grounded in data and powered by AI — all aimed at boosting brand visibility, engagement, and conversions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swahili
Advanced
Work Experience
Social Media Manager / Community Manager at Skill Hub Agency
February 28, 2025 - October 14, 2025Managed social media for 6 clients, created content for Instagram and Facebook, engaged with users, monitored metrics, and optimized content for visibility and interaction. Executed and optimized Meta ads for multiple clients and developed data-driven reports.
Passenger Handling Intern at Jomo Kenyatta International Airport
March 31, 2020 - October 14, 2025Guided international passengers during check-in, lounge access, and boarding; assisted with meet-and-greet and luggage handling; supported security checks and customer service.
Digital Marketing Intern at Indian Institute of Digital Education
March 31, 2024 - October 14, 2025Supported digital marketing initiatives, content creation for social media, assistance with campaigns, and analytics.
Social Media Manager / Community Manager at Skill Hub Agency
February 28, 2025 - October 14, 2025Oversaw social media for six clients; created content for Instagram and Facebook; engaged with users; monitored metrics; optimized content for visibility and interaction.
Influencer Marketing Manager at Aventi Travel
June 1, 2025 - PresentDeveloped influencer marketing campaigns and partnerships; coordinated with influencers and clients; tracked performance.
Intern - Passenger Handling / Passenger Services at Jomo Kenyatta International Airport
March 1, 2020 - October 14, 2025Meet and assist international passengers; guided through check-in, lounge access, and boarding; directed passengers to terminals; monitored luggage; provided wheelchair support; supported security and food service operations; assisted Uganda Airlines check-in.
Digital Marketing Manager Intern at Indian Institute of Digital Education
March 1, 2024 - October 14, 2025Supported digital marketing initiatives; created campaigns and analyzed results; helped with content strategy and engagement.
Influencer Marketing Manager at Aventi Travel
June 1, 2025 - PresentDeveloped and led influencer marketing programs, crafted travel campaigns, and built strategic partnerships with content creators to boost brand visibility.
Social Media Manager / Community Manager at Skill Hub Agency
February 28, 2025 - October 14, 2025Managed social media plans and channels for 6 clients; created content, engaged with audiences, and monitored metrics to optimize reach.
Digital Marketing Manager Intern at Indian Institute of Digital Education
March 1, 2024 - October 14, 2025Supported digital marketing campaigns; produced content, conducted analytics, and learned AI-assisted marketing workflows.
Passenger Handling Intern at Trade Winds / Jomo Kenyatta International Airport
March 1, 2020 - October 14, 2025Greeted and assisted international passengers, guided through check-in, lounge access, and boarding; supervised security checks and ground handling tasks.
Digital Marketing Manager at Silvach Travel Agency / Ground Services at JKIA
July 1, 2024 - October 14, 2025Managed hotel bookings for Silvach Travel Agency and ground services at JKIA; contributed to digital marketing efforts including social media content, email campaigns, and blogs; aimed to improve client satisfaction with flexible, independent work. Proficient with tools such as Hootsuite, ChatGPT, Google Ads, Ahrefs, Google Analytics, and WordPress; developed AI-generated content and user-generated content (UGC).
Passenger Handler Intern at Meet and Assist Services
March 1, 2020 - October 14, 2025Guided international passengers, primarily from the UK, through check-in, lounge access, and boarding; directed passenger handling at terminals, monitored luggage, and provided wheelchair support. Conducted security checks on Emirates aircraft and coordinated food delivery from first class to economy. Wrote and edited blogs on digital marketing courses and generated SEO-friendly content.
Digital Marketing Manager Intern at Indian Institute of Digital Education (IIDE)
March 1, 2024 - October 14, 2025Internship role focusing on digital marketing management; gained experience in campaign development and industry practices.
Social Media Manager at Skill Hub Agency
February 1, 2025 - October 14, 2025Managed social media plans for six clients; created content for Instagram and Facebook; engaged with users, monitored metrics, and optimized content for visibility and interaction; led content planning and cross-functional collaboration to align with marketing objectives.
Influencer Marketing Manager at Aventi Travel
June 1, 2025 - PresentLed influencer marketing initiatives; identified and engaged travel influencers; built partnerships and executed campaigns as part of a flexible role.
Digital Marketing Manager at Self-Employed / Freelance
July 31, 2024 - October 14, 2025Managed social media for multiple clients across Facebook and Instagram; created tailored travel-focused content, executed Meta ads campaigns, and implemented email marketing strategies. Analyzed performance metrics, optimized content for visibility and engagement, and delivered measurable ROI while collaborating with clients to tailor campaigns.
Influencer Marketing Manager at Avanti Travel
February 28, 2025 - October 14, 2025Led influencer partnerships and campaigns for travel products; negotiated briefs, coordinated content calendars, and measured engagement and conversions. Drove brand awareness and audience growth through strategic creator collaborations.
Meet and Assist / Passenger Handling Intern at Jomo Kenyatta International Airport
March 31, 2020 - October 14, 2025Guided international passengers (primarily from the UK) through check-in, lounge access, and boarding; directed passengers to terminals, provided wheelchair support, and assisted with security and in-flight logistics to ensure smooth passenger flow.
Digital Marketing Manager at Silvach Travel Agency & Ground Services, JKIA
July 1, 2024 - October 14, 2025Social media management for 6 clients; content creation for Instagram and Facebook; engaged with users, monitored metrics, and optimized content for visibility and interaction. Meta Ads Optimization for 6 clients with data-driven ROI; email marketing campaigns for Digital Technics with audience segmentation and metric analysis to boost engagement and conversions.
Digital Marketing Intern at India Institute of Digital Education
March 1, 2020 - October 14, 2025Contributed to digital marketing tasks and campaigns as part of internship; supported strategy development and execution; gained exposure to analytics and campaign optimization.
Passenger Handler Intern at Meet and Assist Services
March 1, 2024 - October 14, 2025Guided international passengers through check-in, lounge access, and boarding; assisted with terminal handling and support services.
Education
Diploma in Digital Marketing at Indian Institute of Digital Education
January 1, 2021 - January 1, 2024Diploma in Digital Marketing at Indian Institute of Digital Education
January 11, 2030 - October 14, 2025Diploma in Digital Marketing at Indian Institute of Digital Education
January 1, 2021 - January 1, 2024Internship at Indian Institute of Digital Education (IIDE)
February 1, 2024 - March 1, 2024Course at Udemy - Digital Marketing Basics
January 1, 2021 - January 1, 2021Certification at HubSpot SEO
January 1, 2023 - October 14, 2025Diploma in Digital Marketing at Indian Institute of Digital Education
January 11, 2030 - October 14, 2025Diploma in Digital Marketing at Indian Institute of Digital Education
January 1, 2021 - January 1, 2024Qualifications
Google Analytics Certification
January 1, 2023 - October 14, 2025Google Ads Certification
January 1, 2023 - October 14, 2025HubSpot SEO Certification
January 1, 2024 - October 14, 2025HubSpot SEO Certification
January 1, 2024 - October 14, 2025Google Analytics Certification
January 1, 2023 - October 14, 2025Digital Marketing Basics – Udemy
January 1, 2021 - October 14, 2025HubSpot SEO Certification
January 1, 2023 - October 14, 2025Udemy - Digital Marketing Basics
January 1, 2021 - October 14, 2025IIDE Letter of Experience (Digital Marketing Internship)
February 1, 2024 - March 1, 2024HubSpot SEO Certification
January 1, 2024 - October 14, 2025Google Analytics Certification
June 1, 2023 - October 14, 2025Udemy Digital Marketing Basics
January 1, 2021 - October 14, 2025Google Ads Certification
September 1, 2023 - October 14, 2025HubSpot SEO Certification
January 1, 2023 - October 14, 2025Udemy: Digital Marketing Basics
January 1, 2021 - October 14, 2025Google Analytics Certification
January 1, 2023 - October 14, 2025Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Education
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