I'm a creative professional with over a decade of experience shaping stories for brands, institutions, and media. I work at the intersection of communication, culture, and storytelling, turning insights into projects that connect people and move them. My experience spans industries from social impact to sports and entertainment, always guided by the belief that stories can create meaning and spark change.…

Thaís Cunha

I'm a creative professional with over a decade of experience shaping stories for brands, institutions, and media. I work at the intersection of communication, culture, and storytelling, turning insights into projects that connect people and move them. My experience spans industries from social impact to sports and entertainment, always guided by the belief that stories can create meaning and spark change.…

Available to hire

I’m a creative professional with over a decade of experience shaping stories for brands, institutions, and media. I work at the intersection of communication, culture, and storytelling, turning insights into projects that connect people and move them.
My experience spans industries from social impact to sports and entertainment, always guided by the belief that stories can create meaning and spark change.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Italian
Fluent

Work Experience

Head of Creative & Strategy at Lavanda
January 1, 2022 - October 31, 2025
Oversees creative direction and strategy, leading brand storytelling for clients; collaborates with cross-disciplinary teams and external partners; guides initiatives connecting culture, sports, and media.
Creative & Strategy Lead at Lavanda
December 1, 2021 - December 1, 2021
Led creative direction and brand storytelling for multiple clients across Brazil and abroad; built narrative concepts and campaigns that connect with audiences and drive impact.
Senior Content Writer at Lavanda
November 1, 2019 - November 1, 2019
Developed and edited multimedia content for digital platforms; produced day-to-day publishing across news and sports sections; collaborated with journalists, designers, and editors to expand reach.
Social Media Strategist & Content Producer at Correio Brasiliense
August 1, 2018 - August 1, 2018
Created and executed social media strategies; covered major events (e.g., 2014 FIFA World Cup, 2013 Confederations Cup); produced content for print and online platforms.
Sports Reporter at Correio Brasiliense
September 1, 2014 - September 1, 2014
Reported on sports for print and online platforms; covered national and international competitions; wrote a daily column during the 2014 World Cup.

Education

B.A. in Communications (Journalism) at Universidade de Brasília (UnB)
January 1, 2008 - January 1, 2012
Transmedia Storytelling Certification: Narrative Worlds, Emerging Technologies, and Global Audiences at UNSW Sydney
January 1, 2019 - January 1, 2019
Certification in Design Thinking for Innovation at University of Virginia
January 1, 2019 - January 1, 2019
Postgraduate Program, Lighthouse Writers Workshop at Lighthouse Writers Workshop
January 1, 2024 - January 1, 2025

Qualifications

Transmedia Storytelling Certification: Narrative Worlds, Emerging Technologies, and Global Audiences
January 1, 2019 - January 1, 2019
Design Thinking for Innovation Certification
January 1, 2019 - January 1, 2019
Postgraduate Program, Lighthouse Writers Workshop (Nonfiction & Literary Development)
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Government, Agriculture & Mining, Energy & Utilities

Skills

Experience Level