Hi, I’m Thais Pasqualin, a Brazilian-Italian communications and digital marketing professional with 15+ years of experience helping brands grow audiences and revenue. I specialize in turning complex messaging into clear, engaging campaigns across online platforms. I’ve led marketing and PR initiatives for NGOs, startups, and global teams, always aiming to boost visibility, engagement, and impact. Currently based in Iceland, I oversee marketing strategies from planning to execution, build strategic partnerships, and mentor teams to deliver measurable results while keeping a friendly, collaborative vibe.…

Thais Pasqualin

Hi, I’m Thais Pasqualin, a Brazilian-Italian communications and digital marketing professional with 15+ years of experience helping brands grow audiences and revenue. I specialize in turning complex messaging into clear, engaging campaigns across online platforms. I’ve led marketing and PR initiatives for NGOs, startups, and global teams, always aiming to boost visibility, engagement, and impact. Currently based in Iceland, I oversee marketing strategies from planning to execution, build strategic partnerships, and mentor teams to deliver measurable results while keeping a friendly, collaborative vibe.…

Available to hire

Hi, I’m Thais Pasqualin, a Brazilian-Italian communications and digital marketing professional with 15+ years of experience helping brands grow audiences and revenue. I specialize in turning complex messaging into clear, engaging campaigns across online platforms. I’ve led marketing and PR initiatives for NGOs, startups, and global teams, always aiming to boost visibility, engagement, and impact.

Currently based in Iceland, I oversee marketing strategies from planning to execution, build strategic partnerships, and mentor teams to deliver measurable results while keeping a friendly, collaborative vibe.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
German
Beginner

Work Experience

Marketing and Fundraising Executive at Sea Life TRUST - Beluga Whale Sanctuary
October 1, 2024 - Present
Develops and establishes the company's marketing strategies from the ground up aiming to elevate visitor engagement and boost revenue, significantly enhancing public and financial presence. Enhances digital platforms to improve stakeholder interaction and elevate online visibility. Achieved doubling of social views in 2 months. Secures new funding through successful grant applications, contributing to organizational growth. Develops strategic partnerships to expand outreach and influence. Collaborates to enhance guest experiences ensuring positive feedback and satisfaction.
Communication Specialist at Mundo Gringo®
November 1, 2012 - Present
Responsible for digital marketing strategies for Mundo Gringo®'s infoproducts and online launches in the LATAM market. Involved in Work Exchange programs. Collaborates with international events, brands, and individuals. Provides ESL teaching services.
Head of Communications and Public Relations at Asia Innovations Group (AIG), Hekka
December 31, 2022 - July 17, 2025
Developed and implemented B2B and B2C communications and PR strategies. Managed events and campaigns launches. Developed paid and organic SEO strategies to improve company website rankings. Increased web unique visitors and impressions by 50%, doubled user browsing time, and improved domain authority. Served as chief editor for internal and external documents.
Marketing Director & BD Advisor at ESL Passport
January 31, 2022 - July 17, 2025
Developed and implemented innovative marketing strategies. Managed local and international expansion planning, including events management. Improved company's brand awareness and market positioning. Redesigned sales strategies and funnels. Managed social media and served as copy chief editor and content curator.
Translator, Interpreter, ESL Teacher - TEFL certified at 贝乐学科英语 & Shanghai BrightWay IT
September 30, 2021 - July 17, 2025
Provided English-Portuguese translation and interpretation. Delivered complete English immersion to students of multiple levels. Planned offline and online classes. Supported company sales growth via demo classes, social events, and activities.
Marketing Director, Public Relations & Business Executive at T PAS LTDA.
December 31, 2018 - July 17, 2025
Led digital marketing, public relations strategies, marketing campaigns, project management and copywriting for online and social media. Tripled brand awareness and online presence, doubled qualified clients and business partners. Ensured on-time and on-budget delivery for projects with strong internal and external communication. Led teams, handled suppliers and sales negotiation. Consistently achieved minimum 20% year-over-year revenue growth.
Educational Sales Consultant at Australian Centre
July 31, 2014 - July 17, 2025
Increased brand awareness and branch sales by 30%. Promoted Australian and New Zealand universities and programs in Brazil. Led marketing and public relations campaigns. Managed social media and website growth. Fostered brand recognition, customer acquisition, retention, and conversion. Supported international and national fairs. Provided education counseling, presentations and staff training.
Marketing and Public Relations Manager at Poliesq Esquadrias de Alumínio
January 31, 2013 - July 17, 2025
Developed and executed marketing and public relations strategies. Directed advertising campaigns, created digital and social media content. Increased brand awareness by 50% through social media. Expanded company partnerships and improved stakeholder relations. Enhanced internal communications and processes for timely and budget-compliant project delivery. Managed crisis communications.
Marketing and Fundraising Executive at Sea Life TRUST - Beluga Whale Sanctuary
October 1, 2024 - Present
Develops and establishes the company's marketing strategies from the ground up aiming to elevate visitor engagement and boost revenue, significantly enhancing public and financial presence. Enhances digital platforms to improve stakeholder interaction and elevate online visibility, doubling social views in 2 months. Secures new funding through successful grant applications contributing to organizational growth. Develops strategic partnerships to expand outreach and influence. Collaborates to enhance guest experiences ensuring positive feedback and satisfaction.
Communication Specialist at Mundo Gringo®, freelancing worldwide
November 1, 2012 - Present
Digital Marketing and strategies for Mundo Gringo®'s infoproducts and online launches in the LATAM market. Involved in Work Exchange programs. Collaboration with international events, brands, and individuals. ESL teaching.
Head of Communications and Public Relations at Asia Innovations Group (AIG), Hekka, Shanghai, China
December 31, 2022 - July 17, 2025
B2B and B2C communications and PR strategies development and implementation. Events and campaign launches and management. Paid and organic SEO strategies to top rank the company's websites. Strategy implementation to increase web unique visitors and impressions by 50%, double user's browsing time and increase domain authority. Internal and external documents chief editor.
Marketing Director & BD Advisor at ESL Passport, Shanghai, China
January 31, 2022 - July 17, 2025
Innovative marketing strategies development and implementation. In charge of local and international expansion planning including events management. Improved company's brand awareness and market positioning. Re-designed the company's sales strategies and funnels. Social media management. Copy chief editor and content curator.
Translator, Interpreter, ESL Teacher - TEFL certified at 贝乐学科英语 & Shanghai BrightWay IT, Shanghai, China
September 30, 2021 - July 17, 2025
English-Portuguese translation and interpretation. Provided complete English language immersion to students of all levels. Offline and online classes planning. Increased company’s sales through demo classes, social events, and activities.
Marketing Director, Public Relations & Business Executive at T PAS LTDA., São Paulo, Brazil
December 31, 2018 - July 17, 2025
Digital marketing, public relations strategies and marketing campaigns, projects management, online and social media copywriting. Tripled brand awareness and online presence. Fostered brand recognition and doubled the number of qualified clients and business partners. Ensured on-time and on-budget delivery of each project assuring strong internal-external communication and superior customer service. Improved employees, clients and stakeholders relationships. Led multiple projects and built teams; responsible for suppliers and sales negotiation. Drove profitable operations guaranteeing a minimum of 20% increase in revenue growth year-over-year.
Educational Sales Consultant at AUSTRALIAN CENTRE, São Paulo, Brazil
July 31, 2014 - July 17, 2025
Increased brand awareness and branch sales by 30%. Promoted Australian and New Zealand universities and programs in Brazil. Led marketing activities and public relations campaigns. Drove social media and website growth and engagement. Fostered brand recognition, customer acquisition, retention, and conversion. Supported company at international and national fairs. Responsible for in-house education counseling, presentations and training.
Marketing and Public Relations Manager at POLIESQ ESQUADRIAS DE ALUMÍNIO, São Paulo, Brazil
January 31, 2013 - July 17, 2025
Marketing and public relations strategies from development to execution. Advertising campaigns directing, digital and social media content creation. Brand promotion and increased brand awareness by 50% through social media. Expanded company’s partnerships and improved stakeholder relationships. Enhanced internal communication and improved internal processes to ensure on-time and on-budget project delivery. Crisis management.
Sales Consultant - Part-time, alongside Master’s degree at WITCHERY FASHIONS, Sydney, Australia
September 30, 2011 - July 17, 2025
Responsible for global and regional strategic sales plan implementation. Brand promotion assistance through visual merchandising. Increased regional sales by 30% per year and supported team to organize stocks and sales floor. In charge of store’s clearance and promotions.
Public Relations, Press Agent | Journalist at ELDEVICK! COMMUNICATIONS AGENCY, São Paulo, Brazil
January 31, 2009 - July 17, 2025
Increased clients' sales by creating public relations and media opportunities. In-house and external projects and events management. Publications and content writing production (PR, articles, photos, and videos). Clients' issues counselor, crisis management and media exposure coordinator. Main clients included Shell (in partnership with Gaia), Globo, Life and Financial Coaches, IT and Gaming companies.
Graduate Training Program – Journalist and Media Trainer at ESCRITÓRIO DE COMUNICAÇÃO AGENCY, São Paulo, Brazil
August 31, 2007 - July 17, 2025
Events and projects management. Built relationships between clients and communities and stakeholders. Press releases, newsletters, news copywriting and editing. Production, edition and photography for ‘Zero to Six’ TV Program and Magazine. Served various clients including Matera, Paulo Lot, IT and gaming companies, coaches, associations, music bands, and fashion stores.
Marketing and Fundraising Executive at Sea Life TRUST - Beluga Whale Sanctuary, Vestmannaeyjar, Iceland
October 1, 2024 - Present
Develop and establish marketing strategies from the ground up to boost visitor engagement and revenue, significantly enhancing the public and financial presence. Enhance digital platforms to improve stakeholder interaction and online visibility, successfully doubling social views in 2 months. Secure funding through grant applications and develop strategic partnerships to expand outreach. Collaborate to enhance guest experiences ensuring positive feedback.
Communication Specialist at Mundo Gringo®, freelancing worldwide
November 1, 2012 - Present
Provide digital marketing and strategy services for Mundo Gringo®'s info products and online launches targeting the LATAM market. Involved in Work Exchange programs, collaborate with international events, brands, and individuals, and deliver ESL teaching.
Head of Communications and Public Relations at Asia Innovations Group (AIG), Hekka, Shanghai, China
December 31, 2022 - July 17, 2025
Develop and implement B2B and B2C communications and PR strategies. Manage events and campaign launches. Spearhead paid and organic SEO strategies, increasing website traffic metrics significantly. Take charge as chief editor of internal and external documents.
Marketing Director & BD Advisor at ESL Passport, Shanghai, China
January 31, 2022 - July 17, 2025
Develop innovative marketing strategies and oversee local and international expansion including event management. Enhanced brand awareness and market positioning, re-designed sales strategies and funnels, and managed social media with content curation and copy chief editing responsibilities.
Translator, Interpreter, ESL Teacher - TEFL certified at 贝乐学科英语 & Shanghai BrightWay IT, Shanghai, China
September 30, 2021 - July 17, 2025
Provide English-Portuguese translation and interpretation services. Deliver English immersion classes online and offline to students of all levels. Plan classes and increase company sales via demo classes and activities.
Marketing Director, Public Relations & Business Executive at T PAS LTDA., São Paulo, Brazil
December 31, 2018 - July 17, 2025
Led digital marketing, PR strategies, marketing campaigns, project and online/social media management. Tripled brand awareness and online presence, doubled qualified clients and business partners. Managed project delivery, internal-external communications, customer service, and sales negotiations driving a minimum 20% revenue growth year-over-year.
Educational Sales Consultant at AUSTRALIAN CENTRE, São Paulo, Brazil
July 31, 2014 - July 17, 2025
Increased brand awareness and branch sales by 30%. Promoted Australian and New Zealand universities in Brazil. Led marketing and public relations campaigns, social media, and website growth. Supported company participation in international and national fairs and handled in-house education counseling and presentations.
Marketing and Public Relations Manager at POLIESQ ESQUADRIAS DE ALUMÍNIO, São Paulo, Brazil
January 31, 2013 - July 17, 2025
Developed and executed marketing and PR strategies including advertising campaigns, digital and social media content creation. Increased brand awareness by 50%, expanded partnerships, enhanced internal communications, improved project delivery, and managed crisis situations.
Sales Consultant - Part-time at WITCHERY FASHIONS, Sydney, Australia
September 30, 2011 - July 17, 2025
Implemented global and regional strategic sales plans, assisted brand promotion via visual merchandising, increased regional sales by 30% annually, managed stock and sales floor organization, and handled store clearance and promotions.
Public Relations, Press Agent | Journalist at ELDEVICK! COMMUNICATIONS AGENCY, São Paulo, Brazil
January 31, 2009 - July 17, 2025
Created public relations and media opportunities increasing client sales. Managed projects and events, produced publications and content. Handled client issues, crisis management, and media exposure coordination. Clients included SHELL, Globo, coaches, and IT and gaming companies.
Graduate Training Program – Journalist and Media Trainer at ESCRITÓRIO DE COMUNICAÇÃO AGENCY, São Paulo, Brazil
August 31, 2007 - July 17, 2025
Managed events and projects, built relationships between clients and stakeholders, wrote and edited press releases, newsletters, and news copies, and produced TV program and magazine content. Served diverse clients including Matera, coaches, music bands, and associations.
Marketing and Fundraising Executive at Mundo Gringo / Sea Life Trust - Beluga Whale Sanctuary
October 1, 2024 - Present
Develops and establishes the company’s marketing strategies from the ground up to elevate visits/engagement and boost revenue. Enhances digital platforms to improve stakeholder interaction and online visibility; secures new funding via successful grant applications; grows partnerships; collaborates to enhance guest experiences and feedback.
Communications Specialist at Mundo Gringo, freelancing worldwide
November 1, 2012 - Present
Digital marketing and PR strategies for Mundo Gringo’s information products and online launches (LATAM market); involved in Work Exchange programs; collaboration with international events, brands and individuals.
ESL Teaching Head of Communications and Public Relations at Asia Innovations Group (AIG), Shanghai, China
December 1, 2022 - October 22, 2025
Led communications and PR initiatives in Asia; implemented ESL training programs; managed content and events for Asia region.
ESL Teacher - TEFL Certified at 贝乐学科英语 & Shanghai BrightWay IT, Shanghai, China
September 1, 2021 - October 22, 2025
English-Portuguese translation and interpretation; complete English language immersion for students; offline and online class planning; increased company sales through demo classes and events.
Marketing Director, Public Relations & Business Executive at TPS Ltda. (TPA LTDA), São Paulo, Brazil
December 1, 2018 - October 22, 2025
Digital marketing, PR strategies and campaigns; triple brand awareness and online presence; led multi-projects; on-time and on-budget delivery; improved internal/external communications and stakeholder relations; built teams; drove revenue growth year over year by at least 20%.
Educational Sales Consultant at Australian Centre, São Paulo, Brazil
July 1, 2014 - October 22, 2025
Increased brand awareness and branch sales by 30%; promoted Australian and New Zealand universities and programs in Brazil; led marketing activities and PR campaigns; grew social media and website engagement.
Public Relations & Press Agent at Eldevick! Communications Agency, São Paulo, Brazil
January 1, 2009 - October 22, 2025
Increased client sales by creating PR and media opportunities; managed in-house and external projects/events; produced press releases, newsletters, copy editing; crisis management and media exposure coordination; key clients included Shell, Globo, Life & Financial Coaches; collaborated with IT and gaming clients.

Education

Master in Public Relations and Advertising at University of New South Wales (UNSW), Sydney, Australia
August 1, 2010 - June 30, 2011
Master of Arts - Photomedia Major at University of New South Wales (UNSW), Sydney, Australia
February 1, 2009 - June 30, 2010
Bachelor in Social Communication, Journalism at Catholic University of Campinas (PUCC), Campinas, SP, Brazil
January 1, 2004 - November 30, 2007
Master at University of New South Wales (UNSW), Sydney, Australia
August 1, 2010 - June 30, 2011
Master at University of New South Wales (UNSW), Sydney, Australia
February 1, 2009 - June 30, 2010
Bachelor at Catholic University of Campinas (PUCC), Campinas, SP, Brazil
January 1, 2004 - November 30, 2007
Master at University of New South Wales (UNSW), Sydney, Australia
August 1, 2010 - June 30, 2011
Master of Arts at University of New South Wales (UNSW), Sydney, Australia
February 1, 2009 - June 30, 2010
Bachelor at Catholic University of Campinas (PUCC), Campinas, SP, Brazil
January 1, 2004 - December 31, 2007
Master in Public Relations and Advertising at University of New South Wales (UNSW)
August 1, 2010 - June 1, 2011
Bachelor in Social Communication at Pontifícia Universidade Católica de Campinas (PUCC)
January 1, 2004 - November 1, 2007
Graduate Training Program – Journalist and Media Trainer at Escritório de Comunicação Agency, São Paulo, Brazil
September 1, 2006 - August 1, 2007

Qualifications

TEFL. Online I-to-I
January 1, 2019 - December 31, 2019
Business Network International, BNI Brazil Member
January 1, 2017 - December 31, 2019
Master Mind. The Napoleon Hill Foundation
January 1, 2014 - December 31, 2014
Empretec. Sebrae São Paulo
January 1, 2014 - December 31, 2014
Voice Coaching. Gabrielle Rogers
January 1, 2011 - December 31, 2011
TV Presenting. National Institute of Dramatic Art (NIDA)
January 1, 2010 - December 31, 2010
Photojournalism. Moshe Rosenzveig, University of Technology Sydney (UTS)
January 1, 2009 - December 31, 2009
Professionalizing Photography Course. Octávio Mourão, Arquitec
January 1, 2006 - December 31, 2006
Member, International Federation of Journalists
January 1, 2007 - December 31, 2007
Documentary, Cinema, and Video Course. Renato Tapajós, Kinostudio
January 1, 2005 - December 31, 2005
TEFL
January 1, 2019 - December 31, 2019
Member, Business Network International (BNI) Brazil
January 1, 2017 - December 31, 2019
Master Mind, The Napoleon Hill Foundation
January 1, 2014 - December 31, 2014
Empretec, Sebrae São Paulo
January 1, 2014 - December 31, 2014
Voice Coaching, Gabrielle Rogers
January 1, 2011 - December 31, 2011
TV Presenting, National Institute of Dramatic Art (NIDA)
January 1, 2010 - December 31, 2010
Photojournalism, Moshe Rosenzveig, University of Technology Sydney (UTS)
January 1, 2009 - December 31, 2009
Professionalizing Photography Course, Octávio Mourão, Arquitec
January 1, 2006 - December 31, 2006
Member, International Federation of Journalists
January 1, 2007 - December 31, 2007
Documentary, Cinema, and Video Course, Renato Tapajós, Kinostudio
January 1, 2005 - December 31, 2005
TEFL. Online I-to-I
January 1, 2019 - December 31, 2019
Business Network International, BNI Brazil, Member
January 1, 2017 - December 31, 2019
Master Mind. The Napoleon Hill Foundation
January 1, 2014 - December 31, 2014
Empretec. Sebrae São Paulo
January 1, 2014 - December 31, 2014
Voice Coaching. Gabrielle Rogers
January 1, 2011 - December 31, 2011
TV Presenting. National Institute of Dramatic Art (NIDA)
January 1, 2010 - December 31, 2010
Photojournalism. Moshe Rosenzveig, University of Technology Sydney (UTS)
January 1, 2009 - December 31, 2009
Professionalizing Photography Course. Octávio Mourão, Arquitec
January 1, 2006 - December 31, 2006
Member, International Federation of Journalists
January 1, 2007 - December 31, 2007
Documentary, Cinema, and Video Course. Renato Tapajós, Kinostudio
January 1, 2005 - December 31, 2005
Master in Public Relations and Advertising
August 1, 2010 - June 1, 2011
Graduate Training Program – Journalist and Media Trainer
September 1, 2006 - August 1, 2007
TEFL Certification
January 1, 2019 - October 22, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality, Software & Internet

Skills

Experience Level