Pandian Rithik
I’m Pandian Rithik, a Singapore Citizen who enjoys turning data and creativity into measurable results.
About
I’m Pandian Rithik, a Singapore Citizen who enjoys turning data and creativity into measurable results. With experience across social media management, short-form video production, and performance reporting, I help brands grow through strong content strategy, community building, and influencer/UGC collaborations.
I also bring an analytics mindset from my data science and business analytics background—using tools like SQL, BigQuery, Tableau/Looker Studio, and Google/Mata/TikTok ad platforms to track outcomes and automate reporting. Whether I’m producing reels and campaigns or building data workflows for faster decision-making, I focus on clarity, impact, and continuous improvement.
- 7 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
- Education
- Software & Internet
- Retail
- Professional Services
- Consumer Goods
Work experience· 6 roles
Managed end-to-end social media creative for client campaigns, including concept development, shoot planning, editing, and brand-aligned storytelling. Produced and directed 400+ high-performing reels across Instagram, TikTok, and YouTube Shorts, partnering with influencers and micro-creators to generate authentic UGC. Improved client engagement by ~120% on average and grew followers by ~70% within the first three months.
Developed and automated a system to track offline percentages for 600 vendors across 7 markets using Google Apps Script, saving up to $13,000 per market. Enabled account managers to monitor lost revenue in real time and supported vendor reactivation, leading to a 12% increase in customer acquisition.
Mined and processed data using a data scraper and Excel to extract 100,000 data points and provide 16,000+ students with recommended job opportunities. Planned and supported marketing, logistics, and operations for event task forces including roadshows, panel discussions, and career fairs.
Education
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