Alison Design (brand/summary indicates a

Conducts trend research and analysis, supports strategic planning, and coordinates campaigns. Develops insight formulation and community engagement approaches grounded in cultural research and audience understanding. Leads digital communication and cross-functional collaboration, manages stakeholders, and coordinates remote workstreams to deliver clarity-focused brand strategy.

Led a pan-African research initiative focused on strategic digital money infrastructure insights in Zimbabwe and supported digital marketing and communications initiatives across multiple African markets. Managed website blog updates and PR content, supported SEO efforts, coordinated internal and external email marketing campaigns, and conducted audience and market research to inform digital strategy and communication planning. Collaborated with stakeholders across marketing and communications functions, assisted with event coordination, and supported branded marketing activities across regional markets.

Conducted digital and cultural research to inform campaign, event, and content strategy development. Monitored social media and cultural trends to identify audience insights and engagement opportunities, using tools including Meltwater and GW insight. Supported partnership and campaign coordination across entertainment and brand initiatives, presented insights and strategic recommendations to internal teams and stakeholders, assisted with creative briefing processes, and collaborated cross-functionally on campaign development.